In recent years, the national water purification brand Yikaide has continued to make efforts, in addition to optimizing and improving the service level from the product and technology level, it has also optimized the communication mechanism from the brand marketing aspect, deeply captured new consumer demand, created a diversified and differentiated marketing strategy, and took the capture of consumers' minds as the landing target, expanded the brand influence, and created a solid foundation for the high-quality development of Yikaide.
Previously, Yikaide created a creative marketing campaign that attracted the attention of consumers. At the end of March, a short video of 15S "Congratulations, Hangzhou people, good things will be revealed on April 6th" quickly became popular, although there was no moving copywriting, and there was no brand exposed at that time, but it was enough to focus on the user's eyeballs. The ensuing "Congratulations to Hangzhou people, West Lake Longjing is listed" has "congratulated" 100 kinds of well-known Ming Qian tea from all over the country, covering most of China, fully mobilizing the love and enthusiasm of people all over the country for spring tea, and firing a heavy shot for this round of spring tea season marketing. In the end, Yikaide ended with the perspective of "good water, toasting good tea", cleverly pointed out the brand, and used "good water to make good tea" to lead to the high quality of Yikaide water purifier to achieve the ultimate publicity purpose.
There is no doubt that in this spring tea season marketing, Yikaide has handed over a brilliant report card, whether online or offline marketing, it has done a very good job. From the marketing of the spring tea season to the creative planning in other fields, Yikaide continues to improve the brand and product exposure through a series of marketing works.
In 2022, Yikaide launched the "You, Where to Drink Water to Grow Up" activity, praising the great rivers of the motherland, paying attention to ecological protection, and conveying the concept of brand water purification, which has been praised by the central media and many consumers.
In 2023, Yikaide will attend the AWE2023, focusing on the three themes of "specialization", "new" and "full", displaying the brand's "black technology", highlighting Yikaide's firm determination to sail to the "deep water area" of water purification, and fully demonstrating the strength of the brand.
In 2024, Yikaide will join hands with the National Peking Opera Company of China to launch the "Intangible Cultural Heritage: National Quintessence" series, which will set off a trend through the preferential policy of "99 yuan/year core replacement", breaking the strange circle of the water purification industry and making water purifiers more affordable for more Chinese families. It is worth mentioning that the "Intangible Cultural Heritage: Quintessence of China" series has been unveiled in AWE2024 activities before, and the product selling points and brand concepts have been fully released and recognized.
From products to services, from technology to marketing, Yikaide continues to expand outward, and maintains a high level of output, constantly displays products and services in a way that consumers like, comprehensively improves brand exposure, and has achieved fruitful results.