An incident that happened in the past two days makes people think about it very scary.
May 1st is in full swing, and many movies have begun to concentrate on publicity, but a head movie that everyone wants to watch has inexplicably suffered an unwarranted disaster, it is the movie "There is no hot pot that can't be solved" starring Yang Mi.
Here's the thing, in order to cooperate with the publicity, the filmmaker released a video about Yang Mi experiencing the role and discovering the details of the character's life.
In the video, Yang Mi mentioned the problem of nail art, and also said the dress problem of characters such as Mi Ji.
Unexpectedly, just two simple sentences, were maliciously edited by those who had a heart, not only added additional captions such as "PDD free shipping" to the video screenshots, but also said that she said in person, "I also specially bought two pieces of clothes to show the poor acid".
But in the video, Yang Mi didn't say these words at all.
In addition to the problem of clothes, some people also grabbed Yang Mi's sentence "I happened to be like this" to make a fuss, saying that she was mocking the workers through nail art.
A simple video, two sentences, was interpreted with so many extraneous meanings, and what followed was a collective attack on Yang Mi and the movie "There is No Thing That Can't Be Solved by a Hot Pot".
A large number of black water troops and marketing accounts, under the guise of paying attention to the popularity of "Yang Mi's nail art", are weird about the movie.
After thinking about it, it turned out that this conspiracy and rumors were not aimed at Yang Mi, but against the upcoming movie "There is No Thing That Can't Be Solved by a Hot Pot".
Yang Mi is the protagonist of the movie, if Yang Mi's reputation goes wrong, then the movie will definitely be counterattacked, and the Blackwater Army is taking advantage of this, wanting to kill two birds with one stone, so that this blockbuster in May Day will collapse without a fight.
This phenomenon of "malicious blackness in the fan circle" is already a cancer in the domestic film industry, and it is a perennial problem.
And these problems are gradually affecting the entire cinema film, and even the creation and promotion ecology of Chinese films.
The rumors and smears of Yang Mi and the movie "There is No Thing That Can't Be Solved by a Hot Pot" are not unique, in the past ten years, there have been countless movies that have experienced the same predicament and the same pain.
Among them, most of them are movies with the participation of popular artists and actors and playing the leading roles, such as Wang Yibo.
In recent years, Wang Yibo has made great efforts in movies and has starred in many popular films, including "No Name", "King of the Sky", "Warm" and so on.
But every time his film is released, it always attracts smears and attacks for no reason.
When "No Name" was released, it was frantically attacked for various reasons.
Someone hacked it for "over-marketing".
Some say it "relies on the defense".
Some people also scold Tony Leung to achieve the purpose of ridiculing it.
Even in the United States and Australia, which have not been released, there are people who have specially posted comments to smear them.
When "King of the Sky" was released, some people took great pains to "play dumb riddles", intentionally or unintentionally linking the movie with other unrelated elements to achieve the purpose of black.
There are even people who say "Wang Yibo is cold".
When "Warm" was released, not only Huang Bo was implicated, but the matter of "Wang Yibo's fake singing" was also carried on the hot search by the Black Water Army.
It was later proved that these black Wang Yibo were all fans of certain celebrities, and they did not hesitate to create all kinds of rumors to smear Wang Yibo and suppress the movie to achieve the purpose of supporting their "brother", which can be said to be harmful.
In addition to Wang Yibo, Yi Yang Qianxi's movies also suffered the same treatment, the most obvious is that when "Man Jianghong" was released, the movie became the main battlefield of rumors and smears and the victim of fan infighting.
First of all, a marketing account was ashamed, saying that the production cost of "Man Jianghong" would not exceed 10 million yuan.
Later, there were rumors that "Man Jianghong" stole the box office and schedule of movies in the same period, which was "capital manipulation".
made the film side of "Man Jianghong" have to send lawyer's letters one after another, and at the same time they are speechless.
In the face of rumors and smears such as "disrespect for women", "plagiarism", "stealing the box office", "water injection", "grabbing films", "capital suppression" and so on, the filmmakers are helpless.
Because of spreading rumors, refuting rumors and breaking legs, once the rumors spread, it will inevitably have a lot of impact and blow on the filmmakers and producers.
If these movies are hacked because of popular actors, then some movies are smeared by rumors, it is purely for the Blackwater Army to vent their dissatisfaction, or the wanton bullying and suppression of their peers.
In this regard, Wu Jing's films are the hardest hit area.
When "The Climber" was released, there were rumors that Wu Jing made a movie and destroyed the ecological environment of Mount Everest, and a hat was buttoned up for no reason.
So much so that before the movie was released, there were more than 2,000 negative reviews on Douban.
Wu Jing had to post pictures of the scene, and then prove that every time after shooting, there will be a certificate that someone will leave to pick up garbage and clean up debris.
Last year, there was a big fire in northern Myanmar, but I didn't expect Wu Jing to lie down because of this, and the movie was also affected.
No one can explain clearly, how did northern Myanmar get in touch with "Wolf Warrior"?
Further back, when "Wolf Warrior" was released, some people made rumors that Wu Jing's family were all American nationals, holding American green cards, and making Chinese movies.
As soon as it was spread, countless people believed this rumor.
Later, Wu Jing had to respond publicly, saying that his family was "all Chinese."
Even so, the rumors did not subside.
Later, when "The Wandering Earth 2" was released, someone swiped a one-star black review for no reason.
It's just a brainless black without any logic.
Of course, through the black starring role, the main creator comes to the black movie, which is already a usual means.
But in some big schedules, some fans will form groups to suppress other movies.
For example, when "Lonely on the Moon" was released, it was rumored to steal the box office of "Tomorrow's War".
The rumors intensified, and even developed into personal attacks on Ma Li and Shen Teng.
The reputation of the movie has also been affected as a result. Even "New God List: Yang Jian", which was released at the same time, was attacked indiscriminately.
In fact, the film industry has long hated this kind of "fandom malicious black", and in the summer of last year, "Disappearing Her", "Super Family", "Megalodon 2: Abyss", "Warm" and "All or Nothing" jointly issued a lawyer's statement to jointly resist the behavior of the online blackwater army.
Chinese films have been suffering from the black water army for a long time, but at present, there is no correct solution.
Now, this phenomenon has appeared again in "There is No Thing That Can't Be Solved by a Hot Pot", and it is obvious that Yang Mi's blackness is maliciously given a star.
This kind of person who is full of malice towards the movie, after clicking on the opening picture, it is not difficult to find that while attacking Yang Mi, they did not forget to praise another actress.
Movies can never be a victim of infighting among fans in the fan circle.
I hope you can pay attention to the quality and watchability of the movie itself, and don't be blinded by unnecessary rumors and smears, and become a part of countless blackwaters.
Chinese film "anti-black" has a long way to go, you and I are all participants, and we are destined to be witnesses.
Together, let's focus on the film itself, so that we can return to the original intention and essence of the movie.