You can buy a new property in the financial city with the prefix of 6, can you believe it?
Two days ago, we ate a big melon:
Zhujiang Tianli, located in the financial city, took out 3 sets of special units, with a unit price of 66,666 yuan / flat!
You must know that the second-hand houses around the financial city, such as Lanting Shenghui, are listed at more than 70,000 yuan per square meter!
I can only say that the price of Zhujiang Tianli is indeed surprising!
Developers who dare to give discounts
It is more worthy of our admiration
In fact, since the first quarter of this year, new projects in the central area of Guangzhou have been unveiled, and Xiaoyangchun + Red May has always been a node for developers to go all out, and many developers have come up with discounts.
According to incomplete statistics, at least 39 projects in Guangzhou have launched special listings, covering a wide range.
Looking at this watch, you can feel the madness of the new fight.
Recently, many people in the project have complained to me: either passively join the price reduction battle, or completely become a foil.
If it were you, how would you choose?
Anyway, if I were a marketer of Zhujiang Tianli, I would like to come up with 100 sets of special listings in one breath to deal with the battle.
Exchanging price for volume is an absolute advantage for the project. After all, there are so many buyers in the market, whoever grabs it first will win at the starting line, and there is still a need to worry about the KPI at the end of the year!
However, Zhujiang Tianli did not do this, although the large-scale launch of special rooms can be quickly removed, but it can also cause panic in the market. That's the pattern, friends!
Of course, don't provoke trouble, but you can't take the initiative to be beaten, and Zhujiang Tianli's way of dealing with it seems to me to be very clever:
A small number of special listings of 66,666 yuan / square meter have been launched.
First of all, the price is surprising enough and gimmicky enough.
You must know that the price of the project has been very strong since its opening, and even last year's special units went to 82,000 yuan per square meter.
For home buyers, the most direct touch at the moment is nothing more than the price has been in place.
And Zhujiang Tianli through real concessions, dispelling the wait-and-see mood of home buyers, but also let the market's attention fall on themselves.
Secondly, there are not many special listings launched in this project, and it is clear to everyone: it is a northbound listing, and the price of southbound listings is still strong.
How many people have been told the specific listing situation only after going to the scene for the so-called new property discount?
And Zhujiang Tianli directly and generously shows the situation of the house, so that buyers who can accept the shortcomings of the house can buy, which is undoubtedly more admirable.
It can be said that Zhujiang Tianli's "counterattack war" was quite perfect, not only using a small number of special listings to create a successful marketing event. To a certain extent, it also taught a lesson to Guangzhou's new properties:
"Special price" is not a panacea, in the current market want to break through, need to show more transparent prices, more real products, so that buyers can buy on demand, not only to promote the real estate market more healthy and stable development, buyers can also buy their favorite properties at a more favorable price.
It's a real win-win.
The core area of the financial city
Can you still pick up bamboo shoots like this?
Of course, a large part of the reason why Zhujiang Tianli dares to play like this also comes from the confidence of the project itself.
After the project "made a move", we also received a lot of inquiries from fans, asking if they could get it.
My analysis is that this is indeed a rare opportunity to "pick up bamboo shoots" in the central area.
Since its opening at the beginning of last year, Pearl River Tianli has been leading the financial city in terms of transaction volume.
After all, there is really nothing to say about Zhujiang Tianli's own position.
In terms of the current planning of the financial city, it can be divided into four areas with different functions:
The western core area, the start-up area, the comprehensive office supporting area in the north district, and the science and technology innovation agglomeration area in the eastern district.
Among them, the start-up area + the eastern district is mainly engaged in industries, mainly office buildings, while the western area is trapped by the demolition and renovation of the old village and is difficult to promote for a while. Only the North District has the strongest residential attributes, and there is also room for development.
At the end of last year, the Financial City adjusted the planning of the North District, and the biggest changes are highlighted:
The first is to increase residential land, and optimize and adjust the layout. Second, the land for industrial storage and village collectives has decreased, and the land for commercial business and education has increased.
All kinds of changes have revealed a clear signal:
As the only residential area in the financial city, the North District of the Financial City will assume the high-end residential function of the entire financial city area in the future.
Not only that, the North District of the Financial City is also the key to Guangzhou's opening up the closed loop of "finance + technology".
According to the plan, the North District of the Financial City will be used as a demonstration area for the integration and innovation of the financial + technology industry in the Bay Area, and at present, the North District has gathered more than 120 information technology and cultural media enterprises, such as Kugou, Lizhi FM, NetEase and other enterprises have been stationed, and 9 listed companies have been incubated, with an annual output value of more than 30 billion.
Planning renderings of the northern district of the financial city, courtesy of Guangzhou Municipal Bureau of Planning and Natural Resources
In addition, under the traffic pattern of "8 cross-river passages + 2 subways + 1 urban rail", the financial city is connected with the three major economic power engines of Zhujiang New Town and Pazhou, forming a "golden triangle" area on both sides of the river in Guangzhou.
In this "golden triangle", the combination of technology and finance has brought about immeasurable industrial empowerment and the agglomeration effect of high-net-worth individuals.
In this context, as the only new project in the North District, Zhujiang Tianli can be said to be not worried about selling at all, and there is no need to "sell at a reduced price".
On the whole, Zhujiang Tianli launched a house of 66,666 yuan / square meter this time, which is really to give a large discount to the buyers.
Anyone who sees it can't sigh: Lao Tie, 666!
Such a package, such a price
What more bicycles!
Not only that, but we have recently received a shocking message:
Zhujiang Tianli will join hands with Hopsonhui Plaza, a high-end commercial complex of about 400,000 square meters next to the project, to jointly create "Tianhe Hopsonhui".
Renderings of Tianhe Heshenghui
Tianhe Hopson Hui will not only integrate five-star hotels, super Grade A office buildings, high-end clubs, large flat-floor apartments, and large commercial shopping centers, but will also connect communities, buses, subways, BRT systems, etc. in the future. And in this "super complex", the only residential project is Pearl River Tianli.
In the future, after the completion of this "super complex", the energy level may be higher than that of Tianhuan Plaza and Wanling Hui, and the owners of Zhujiang Tianli will not only be able to go shopping downstairs, but also connect subways, office buildings and other formats through shopping malls.
Beijing Chaoyang Hopson Hui, known as "Beijing's new top commercial stream".
Moreover, around the project, there are also many subway lines such as Metro Line 4, Line 5, Line 13 Phase II (under construction), Line 11 (under construction), Line 21, etc., and Tangxia Station of Metro Line 13 Phase II (under construction) is near the project, and the subway connection port is reserved (Note: the subway connection port has been reserved, and the final government department planning is the standard).
It is expected that after the completion next year, the first track can directly connect to the Pearl River New Town, and the Financial City Plaza can be reached 2 stations away.
As the largest underground space of 2.13 million square meters in the country, the Financial City Plaza is expected to start operation this year, not only covering urban rail, bus stations, etc., but also equipped with a check-in hall.
Rendering of the Financial City Plaza
As for education, in addition to the kindergarten built by the project, it is also surrounded by Tsinghua High School, Junjing Middle School, Tianhe Experimental School affiliated to South China Normal University, etc., providing a high-quality educational environment for children. (The specific admission to the school is subject to the announcement of the Education Bureau)
Of course, there are also certain shortcomings in Zhujiang Tianli. As a pre-regulation project, the occupancy rate of Zhujiang Tianli is naturally difficult to compare with the real estate after the new regulations, which is also a point that many buyers are entangled.
However, there is no perfect house in the world, and this time Zhujiang Tianli took out some special listings, which also belongs to giving back to the market. According to statistics, since the beginning of this year, the average transaction price of new houses in Tianhe has basically remained above 80,000 yuan per square meter.
Although the three sets of special houses in this project are all north-facing houses, and the prices of south-facing houses are still strong, the price of 6 starts to buy Tianhe, and it is a new house in the financial city, which is an unavoidable opportunity.
And although the practicality of the project is slightly inferior to that of the project after the new regulations, the overall sense of scale and comfort are not bad.
At present, the project is selling about 129-180 square meters of south-facing city view four-bedrooms, taking about 140 square meters of the most popular apartment type of the project as an example, in addition to the entrance garden and LDK design, it also achieves three-sided lighting.
The four-bedroom floor plan with a construction area of about 140 square meters
The master bedroom is about 34.7 square meters in size, with a large independent bathroom and a walk-in closet. In addition, there is ample hidden storage space in the interior to meet the storage needs of improved families.
In today's market, choice is more important than effort, and more new promotions are expected to follow.
But keep in mind that in a fragmented market, although there will be short-term price fluctuations, we should choose areas that can go through the cycle, such as Tianhe, such as the financial city.
And the special listing launched by Pearl River Tianli this time may be the closest you can get to the admission ticket to the core area of Guangzhou!
Finally, I sighed again:
Whether in the market or for home buyers, the operation of "66666" in Zhujiang Tianli is indeed 666!