At present, the domestic market fuel series models, even if they are oil hybrid series models, have not avoided the impact of new energy plug-in hybrid and pure electric series models, even if the price level of Toyota Highlander has always been strong, medium-sized luxury SUVs are so, it can be said that it has not yet reacted, Toyota Highlander has been 220,000, once Toyota Highlander is positioned in the field of luxury SUVs, for just need family cars, Toyota Highlander's strength is not bad, the overall attraction is relatively strong, but the price level is too high, the model is basically parallel with BMW X3 and Audi Q5L such luxury models, and the current Toyota Highlander, replacing the position of the once luxurious compact SUV, has truly become a 200,000-level family mid-size SUV.
Toyota Highlander
In the past, Toyota Highlander did not lack consumer groups, from just needed family consumer groups to high-end consumer groups, there was a good recognition of Toyota Highlander, and at present, there are many model brands in the domestic market Toyota, Highlander also feels a sense of crisis, so the overall price level has declined, and I want to exchange price for volume, of course, the current Toyota Highlander sales have indeed increased.
At present, there is no longer a classic series in the domestic market, and there is no longer a model with a strong price level, most of the models will be cost-effective, and attract consumers with unique advantages, whether it is for young consumers or just need family consumers, the concept of car is basically the same, and the cost performance is the most attractive.
From the current domestic market to show the pressure of automobile competition, Toyota Highlander such a classic model is also difficult to resist, although the model is more classic and representative, but not from the appearance and interior configuration function, space performance power, performance brand power and influence and many other factors have reached the top state, and the current competitors are very many, each feature needs to have a certain competitiveness, so Toyota Highlander will also put the cost performance in front of the model advantage, used to attract just need family consumers.