In the past two days, there has been an endless stream of news about gold.
Although the queen does not study financial management, she is still a little red-eyed when she sees those friends who bought gold before and now make a lot of money (no
However, investment is risky, and you need to be cautious, after all, it is good to keep your hard-earned money.
Having said that, I don't know if the aesthetic trend of young people is more realistic now, or if the group of friends who disliked gold and old-fashioned land have grown up.
In short, there are more and more young consumers in today's branded gold stores and handmade gold shops.
And this is also starting to force brand merchants to study the shapes and styles that young people like.
Some time ago, Chow Sang Sang once again launched the new Harry Potter co-branded series.
Previously, it introduced the gold pieces and beads of the trio of Harry, Ron, and Hermione, but this time it was the turn of Master Malfoy and the girl Luna.
Malfoy's blonde hair with a Slytherin house scarf:
Luna is emblematic of a lion's head and a Ravenclaw scarf:
There is also her love ornament - "anti-demon glasses" stud earrings.
It is understood that the bead specification is 0.8g, the price is 1290 yuan, and the earrings are slightly more expensive, selling for 1330 yuan.
I have to say that it can be regarded as a relatively expensive existence in the Harry Potter series~
Many friends don't know that in fact, Chow Sang Sang launched the Harry Potter series a few years ago.
Initially, Chow Sang Sang launched a series of charm bracelets featuring the three protagonists and classic elements.
Subsequently, in 2022, the theme of Chow Sang Sang's and Harry Potter collaboration was more detailed, mainly focusing on the Patronus and potions.
For example, a necklace pendant inspired by the image of a deer:
There are also earrings and pendants designed with polyjuice decoction, elixir and love potion, which are very delicately designed.
In 2023, Chow Sang Sang will once again launch co-branded jewelry, this time containing two major elements namely the Deathly Hallows and the school emblem fire lacquer seal.
In addition, there is also a beautiful bus ticket & school emblem gold card set.
It is unimaginable that a gold brand can form a long-term cooperation with Harry Potter IP.
Selected Jun believes that as a representative of contemporary magic film culture IP, Harry Potter's "traffic pool" has a strong fan economic value. It's very tempting for any brand.
In addition to the Harry Potter series, Chow Sang Sang has also launched product series co-branded with other IPs, such as Magic Card Girl Sakura, One Piece, Bubble Mart, Sanliou Family, etc.
In my opinion, when these IPs that are loved by young people meet gold, it is equivalent to touching the two major circles that young people pay attention to, that is, investment and figures.
For some consumers, it is not only jewelry, but also pendants, ornaments, and a value preservation investment.
If it weren't for the fact that the queen didn't make much, she would have to be tempted to rush to the top.
It has to be said that compared with the old brand impression of traditional goldware, the current gold brand is also very smart to choose to transform and attract the attention of more young consumers through younger marketing.
For example, Chow Tai Fook, as mentioned earlier, is also named after Ultraman and cooperated with Heytea to launch peripherals, and uses childhood memories to kill or hunt for product design to create topics, which can be said to be a perfect step on the G-spot of contemporary young people.
Nowadays, many gold brands have their own co-branded products, on the one hand, through cross-border can achieve short-term sales conversion and user attraction goals, on the other hand, from a long-term perspective, it is also one of the ways to achieve brand rejuvenation.
Finally, the queen would like to share the golden family that has just been posted by Ha Mi on Xiaohongshu:
Photo source @ Gray Repair
All I can say is that I have pink eye, and I really want a set......