The number of viewers exceeded 100,000 in 1 minute, and Lei Jun did not dare to sell Xiaomi SU7

A live broadcast has nearly one million fans, and Lei Jun has won

Liu Qiangdong is a digital person who is stealthy, and Lei Jun is a real person!

On April 18th, Lei Jun personally drove Xiaomi SU7 to appear in the live broadcast room of Xiaomi Automobile's Beijing Delivery Center.

The final live broadcast data also proves that Lei Jun won again this time.

Only 1 minute after the start of the broadcast, the number of viewers in the live broadcast room exceeded 100,000, and the number of likes approached 5 million, which is completely the level of super anchors on the whole platform!

After 20 minutes of live broadcast, the number of likes exceeded 44 million, and after the whole live broadcast, Lei Jun's account increased by 890,000 fans, and the total number of fans of his account has exceeded 18 million!

And for this live broadcast, Xiaomi and Lei Jun himself also carried out a lot of "prelude" work. For example, Lei Jun's headline account and Weibo are updated every few hours, repeatedly predicting the imminent arrival of this unprecedented live broadcast from different angles.

And just a few days ago, "walking traffic" Lei Jun also led "several colleagues" including Wang Teng (in fact, 46 executives of Xiaomi) to visit the Xiaomi Automobile Super Factory in Changping District, Beijing, "Look at our huge factory", as a result, this visit also rushed to the hot search list.

Source: Douyin

Some netizens left a message in the comment area, saying: Mr. Lei, your video traffic is so large, in fact, you can consider inserting some transfers, things, blind dates, games, etc. to make some money;

Taking advantage of the popularity of Lei Jun and Xiaomi executives on the hot search list, it is logical for Lei Jun himself to do a live broadcast.

Lei Jun, who "didn't dare to sell Xiaomi SU7", what did he talk about in the live broadcast?

For many people, taking advantage of the surging traffic to bring goods is an excellent opportunity to reach the pinnacle of life.

Surprisingly, the traffic of this live broadcast is so large, but Lei Jun made an uncharacteristic statement at the beginning of the live broadcast: In this live broadcast, we don't sell goods, only chat!

Mr. Lei's meaning: I have wine, do you have a story?

So let's take a look, what did Lei Jun talk about with the rice fans in this live broadcast?

The recently popular Xiaomi SU7 is, of course, an unavoidable topic, and almost the only theme of this live broadcast.

Some time ago, once Xiaomi SU7 was released, it soon set off earth-shattering waves in the field of domestic electric vehicles, so that all the subtle dynamics of Xiaomi SU7 triggered fierce discussions inside and outside the car circle, and finally, even Lei Jun himself spoke out helplessly:

"Everyone is now looking at the Xiaomi SU7 with a magnifying glass, and we are under a lot of pressure. But a lot of problems that you look at with a magnifying glass may not be a problem. You have time to take a closer look."

And this live broadcast, Lei Jun decided to take the initiative to put Xiaomi SU7 under a magnifying glass, and let you watch.

For example, in response to the previous question that Xiaomi SU7 has received so many orders, but did not see how many offline 4S stores, Lei Jun spoke: Xiaomi car delivery center has now covered 29 cities across the country, and these cities cover the main market of new energy vehicles. By the end of this year, Xiaomi car delivery centers will cover 40 cities.

Among them, in Beijing and Shenzhen, Xiaomi SU7 has started the delivery of the official version of the model - look, what are you concerned about?

In response to the rumors that "when Lei Jun was the most depressed, there was only 4 billion cold in the bank card left", previously, the spokesperson of Xiaomi had clarified, and this time, Lei Jun also responded: I don't have a cold 4 billion in my card—— netizens are helping me refute the rumors!

Source: Xiaomi's official Weibo

Talking about Lei Jun's "cool life" in the eyes of netizens from the top of the college entrance examination to the president of the group, Lei Jun also carried out a positive "refutation of rumors" in the live broadcast room: I am ashamed, Lei was not the top student in the college entrance examination in Hubei that year, with a total score of 750, I didn't even score 700. Like most people, I came from the countryside and got to where I am today through hard work.

Interestingly, Lei Jun also seriously answered the question of whether he intended to imitate Musk and others: It's very depressing, but it's actually a shirt.

Lei Jun further explained that people like them who do engineering and technology don't have many opportunities to choose what to wear, that is, jeans and shirts, and there is actually no difference between everyone.

Indeed, this is clearly seen from the neat blue jeans worn by Xiaomi executives during the meeting.

As for the real sales of Xiaomi SU7, the market has previously had "Xiaomi redefines Dading", "The deposit is locked and cannot be refunded", etc., because of the difference between Dading standards and return rates, how much is the real sales of Xiaomi SU7, and the statements of all parties are not uniform.

In the live broadcast, Lei Jun said with certainty that "the sales of Xiaomi SU7 are 3 to 5 times higher than expected", and he felt "more painful" about this, because he did not even expect such a result. However, he believes that through the efforts of his partners, there should be no problems with the delivery of the Xiaomi SU7.

Lei Jun, who "didn't dare to sell Xiaomi SU7" in the live broadcast, talked about these problems in the live broadcast room, and still haven't satisfied you? Don't worry!

Because, not only Lei Jun and Liu Qiangdong, maybe next time, Ma Yun will personally do a live broadcast?

After Liu Qiangdong and Lei Jun, netizens shouted Ma Yun

In fact, before Lei Jun, there was already a precedent for the group company's No. 1 position to do live broadcasts.

The most recent time was Liu Qiangdong's digital human appearance in the live broadcast room.

On the evening of April 16th, in the shout of "321, welcome Dongge Digital People", "Dongge Procurement and Sales" appeared in two Jingdong procurement and sales live broadcast rooms at the same time, and worked very hard to fulfill the responsibility of selling goods.

According to the statistics disclosed by Jingdong's official public account "Jingdong Blackboard News", this 40-minute live broadcast attracted 20 million people to enter the live broadcast room, and the overall order volume exceeded 100,000, and the order volume of 13 products explained by Dongge Digital Human increased by 8 times compared with last Sunday, and the cumulative turnover of the whole live broadcast exceeded 50 million yuan.

Source: Jingdong APP

And this is not the first time Liu Qiangdong has brought goods live.

As early as 2016, when Jingdong had just laid out the live broadcast channel, Liu Qiangdong united many stars during the Double 11 of that year to carry out the live broadcast debut of the "12-hour marathon star live show".

In the end, the cumulative number of viewers of this live broadcast reached 21 million, which is a very impressive achievement in 2016.

And the fate of Liu Qiangdong's digital person is likely to be "stimulated" by Lei Jun.

After the launch of Xiaomi SU7,Of course, Lei Jun is indispensable to frequently speak out for him on major social platforms,During this period,Lei Jun's own Douyin account has added a lot of Xiaomi SU7 content,Fan activity has been greatly improved,In the past 1 month, the number of fans has increased by more than 4.05 million!

Lei Jun is doing this for the other No. 1 positions: what age, don't hold your identity as the boss, Lei can increase his fans by 4 million in a month, why can't you!

And after Liu Qiangdong and Lei Jun, who is the No. 1 candidate for the live broadcast that netizens are most looking forward to? There is no doubt that it is Ma Yun.

On the one hand, with the strong rise of Pinduoduo and the development of live broadcast e-commerce platforms such as Douyin and Kuaishou, today's e-commerce competition pattern has changed a lot compared with more than ten years. Judging from the recent actions of Liu Qiangdong, Lei Jun and others, the No. 1 position entering the live broadcast room can only be said to have a hundred benefits and no harm.

On the other hand, as the founder of Alibaba Group, Jack Ma has experience in live broadcasting, and he is also the best in the No. 1 position in terms of language expression skills, which can be said to be the chosen person to be a big anchor.

As early as an event in 2018, Ma Yun appeared in the live broadcast room as a surprise at that time, and he also "singled out" Li Jiaqi, the first brother of Taobao Live Broadcast, who was in the limelight at the time, and PK whose lipstick sold quickly. Although Li Jiaqi was far ahead in the end, Ma Yun at that time had more of the nature of playing tickets for live broadcasts, and if Ali really paid attention to Ma Yun's live broadcast, the result might be different.

Just imagine, if one day, Ma Yun, Liu Qiangdong, Huang Zheng, Lei Jun and others are still shouting in the live broadcast room in the middle of the night, even if they empty their wallets overnight, do many people still think that the world is worth it?