On April 22, 2024, Jack Wolfskin, a hiking expert known for his German Seiko, announced that his true friend Karen Mok has become the brand spokesperson. Stemming from their shared love for the mountains, their unremitting pursuit of innovation and their firm commitment to environmental protection and public welfare, the two powerful groups joined hands on Earth Day to encourage more people to "go into the mountains and wilderness". In addition, Wolf Paw also directly addresses the pain points of outdoor hiking, and has launched a new "Lightweight Hiking Series" - not just "light", but also a combination of durability, portability and high performance, so that you can embrace the bigger world and discover a more authentic self without fear of any weather changes.
Hiking, a part of "her" life
Sincere, brave, avant-garde and innovative, superior strength...... In addition to the identity of singer and actor, "Queen of Change" Karen Mok is also an out-and-out outdoor person. From hiking in Hong Kong with her elders as a child, to hiking in the Alps while studying in Italy, from challenging Torres del Paine, the southernmost point of Chile, to backpacking around the world for 80 days with her husband at the peak of her career, the experience of going to the wild has made her realize: "Hiking is a part of my life. It allows me to discover better, not only the world and the world around me, but also to discover myself better. "
Teach "her" life tips
When asked how she could live a little easier, Karen Mok smiled: "When the world is big, things are smaller. When you go out, your heart will be light. When Karen Mok and Wolf Paw walked away from the city building, walked into the mountains and rivers, and walked towards the sea, those complicated thoughts trapped by steel and concrete were also liberated by the vast mountains and wilderness. Hiking allows us to listen to the most authentic voices of our hearts: stepping into the heart of the forest, the rustle of the leaves in our ears and the stillness of those unstoppable plans, the best mountain baptism brought about by the sound of water and cool breeze along the mountain stream, running wild in the vast alpine meadows and laughing like a child, standing on the top of the mountain overlooking the mountains and the sea and feeling the awe of nature, climbing the rocks on the seaside and feeling the sound of freedom in the strong wind, sitting by the campfire at night and regaining inner peace in the crackling of firewood. When we empathize with the mountains, the true emotions buried in the depths of our hearts also roll in.
This sincere dialogue with the mountains and wilderness allows us to broaden our perspective of discovery from the outside in, not only to discover the world and its surroundings, but also to discover ourselves. Nowadays, women have become the main group of people participating in outdoor hiking in China, and when more and more women take the road of mountain hiking, the diversity of women's power is also becoming more and more exposed.
The lightness given to "her" is more than light
Wind and rain, rugged...... The road to the mountains is not an easy one. As a veteran outdoor player, Karen Mok advises: "Don't neglect to protect yourself just for the sake of beauty. In the face of women's demands for outdoor equipment such as "sense of security, good looks, comfort, diversified pants and lightweight", Wolf Paw has launched a new "lightweight hiking series" - not just "light", but also a combination of durability, portability and high performance, always building a solid barrier for "her".
Rain or shine – the PRELIGHT is an ultra-lightweight wind shell that weighs only about 140 grams (size S for women). Efficient windproof, comparable to the water-repellent performance of a jacket. The spirit is free of wind but the body can not be affected by the wind, giving the necessary sense of security outdoors.
Easy to enter the mountains, high-profile film - WANDERLUST roaming series, seamless connection to the urban mountains, Asian tailoring is loose and casual, low saturation fresh color matching, windproof, sunscreen and waterproof, light and easy to pack, to meet the needs of multi-scene wear.
Light and cool possession, comfortable and skin-friendly - Ice Mint quick-drying clothes, skin-friendly soft and more comfortable, using TEXACHILL cooling fabric and TEXADRI fast-drying technology, even if you are not afraid of the summer heat, you can easily travel.
Versatile trouser type, light and light - Wolf Paw has launched multi-season pants products specially provided for women, giving a variety of pants choices according to the needs of women with different body shapes and scenes, from quick-drying and wear-resistant bold pants, lightweight and high-stretch hiking pants to airy and breathable culottes, and wide-leg pants with sunscreen and versatile, which can be adapted to a variety of environments to better meet the various needs of women on the road to the mountains.
They can go the other way
Leaving behind the hustle and bustle and entering the mountains lightly, Wolf Paw looks forward to setting off with more women, walking on different roads, and hearing the truest voice in the echo of nature. Wolf Paw will launch the "Light into the Mountains" community activity, which will deeply connect women from different fields with highly emotionally valuable hiking tours. Whether it's the first step from the city to the mountains, every step from beginner to veteran player, or the great god's innovative revisit of the classic route, Wolf Paw encourages every woman to break the shackles and take another path to find her true self in the larger world.