The article is transferred from the 35 bucket WeChat public account Author: Chen Xinyu
Editor's note: Practice out word-of-mouth, first-line listening needs. The 35 Bucket Content Research Department recently launched the special column of "Discovering Benchmark Farms", aiming to directly dialogue with first-line breeding users such as high-scale, high-tech and high-standard farms, plant factories, breeding plants, and intelligent greenhouses, and explore high-reputation seed fertilizer machine service products that have been verified in practice. Focusing on the longitude and latitude of agriculture, and exploring the true meaning of the double line, this column is committed to becoming a showcase for the cutting-edge achievements of agriculture and an echo wall for the real needs of farmers, discovering good products for the market and mapping blank grids for the industry. Unlock the code of agricultural efficiency, and look forward to your self-recommendation and recommendation.
Recently, 35 Dou talked to the Jinge Family Farm located in Lianhua Town, Qujiang District, and its integrated supplier of water and fertilizer, Tmall supermarket agent - Woye (Chongqing) Biotechnology Co., Ltd. (hereinafter referred to as Woye Biotechnology), which has a base of 500 acres, and the base implements a year-round rotation planting model to ensure a rich supply of agricultural products in all seasons.
From March to May, the farm focuses on the cultivation of tomatoes, which are of high quality thanks to the ecological methods used by the farm. From May to June, strawberries take center stage. With the changing seasons, the grapes were harvested from the end of July to October. Subsequently, from November or December, citrus fruits take over as the main product.
"At present, although the yield of Sunshine Rose in our base is 4-5 thousand catties per mu, the output value can reach 6-70,000 yuan/mu with excellent taste and quality. The output value of our citrus products is 5-60,000 yuan/mu, and strawberries can easily reach 80,000 yuan/mu, which has become a highlight of our planting business.
Pictured: The farmer - Brother Jun
The integration of water and fertilizer is the "secret weapon" of farm cost reduction and efficiency increase
Fertilizer is a plate that Brother Jun attaches great importance to.
Brother Jun knows that high-quality fertilizer is the cornerstone of high-quality and high-yield crops, and it is the lifeline to maintain the ecological balance and sustainable development of the land. The farm is ideally located between mountains and rivers, and is blessed with natural advantages, with rich and rich mineral soils suitable for all kinds of crops to thrive. There is no large-scale industrial pollution source in the vicinity, the air is fresh and the water is pure, such an ecological environment undoubtedly provides a pollution-free, green and healthy growth environment for crops, and the selection and application of fertilizers have become an important means to further improve soil productivity and crop quality.
In view of the abundant seed resources in Zhejiang and the accumulation of excellent germplasm in the farm, Jin Ge did not worry too much about the selection of seeds. Especially for perennial fruit tree varieties such as Sunshine Rose, which are popular in the market and have significant economic benefits, the farm not only maintains a stable and high-quality seed source, but also has a certain independent breeding technology, which makes the seed cultivation work relatively stable and does not need to be overly distracted. In contrast, how to make scientific and rational use of fertilizers, effectively improve soil structure, and promote crop nutrient absorption has become the direction of military brother's focus and active exploration.
The farm has established a close cooperative relationship with Woye Biotechnology Co., Ltd. for a long time, and works together to improve the green and efficient level of agricultural production. The pure natural organic fertilizer provided by Woye Biology is widely used in the basal fertilizer application stage of the farm due to its rich microbial activity and comprehensive replenishment of soil nutrients. Not only that, in response to the changes in nutrient demand during the growth of crops, the farm also adopts the water-soluble fertilizer developed by Woye Bio, which is combined with the farm's perfect integrated irrigation system of water and fertilizer to achieve accurate and efficient fertilization operations.
The integrated water and fertilizer facility not only simplifies the traditional fertilization process and improves work efficiency, but more importantly, it can accurately deliver nutrients according to the actual needs of crops at each growth stage, avoiding problems such as soil salinization caused by waste and excessive fertilization. Through drip irrigation, sprinkler irrigation, etc., water-soluble fertilizer can be quickly dissolved and transported to the vicinity of crop roots together with irrigation water, ensuring that nutrients can be quickly and directly absorbed and utilized by plants, greatly improving fertilizer utilization rate, and promoting the healthy growth and bumper harvest of crops.
Figure: Fertilizer provided by Woye Biotech
Brother Jun is well versed in the integrated management of water and fertilizer in the crop growth cycle. From base fertilizer to flower bud differentiation, flowering and fruiting, Woye Biotech provides accurate fertilizer allocation plans throughout the process, and experts follow up and adjust after each fertilization application to ensure the healthy growth of crops. The fertilizers applied on the farm not only contain water-soluble components such as nitrogen, phosphorus and potassium, but are also rich in microorganisms, so that crops can be brought to market earlier and bring faster returns to growers. At the same time, the application of organic fertilizer and compound microbial fertilizer (fully water-soluble) can reduce the use of pesticides, and can reduce the labor cost of about two or three thousand yuan per mu.
"Although the cost of organic ecological cultivation is slightly higher, the product quality is better, the price is higher, and it can also bring greater economic benefits to our growers. ”
As for the machines, although the farm is large-scale, it has a streamlined staffing, with each person responsible for one plate. The semi-automatic machine with integrated water and fertilizer makes the fertilization process simple and efficient, the farm only needs to mix water and fertilizer according to a certain ratio and pour it into the machine, and the fertilizer can be evenly spread on the crops with the water flow. This automated fertilization method not only reduces the manual preparation and fermentation process, but also improves the accuracy and efficiency of fertilization.
The high input in the two sectors of fertilizer and machinery makes the production and management of the farm more efficient and convenient, and also provides a strong guarantee for the output of high output value and high-quality agricultural products.
Tmall Supermarket: Another "Arena" Outside the Farm
In the process of cooperation with Jinge Family Farm, Woye Biotech plays a dual role - it is not only a supplier of high-end water-soluble fertilizer, but also an e-commerce platform operator. Assist farms to establish and connect the entire supply chain from scratch, including customizing product SKUs that meet market demand, designing unique packaging, and investing resources in platform sales operations.
At the beginning of the cooperation, in the face of the gradual decline in the price of Sunshine Rose in the market due to fierce competition, Woye Biotech had a keen insight into the essence of the problem and took the initiative to put forward a forward-looking and innovative cooperation plan. This plan emphasizes breaking the cycle of low-price competition by optimizing planting technology and increasing the added value of products, and with the help of Woye's strong online and offline sales network, it ensures that farms can not only sell higher prices of agricultural products, but also ensure that they can obtain stable economic benefits.
Under the professional guidance of Woye Creatures, Jinge Family Farm has embarked on a new transformation. First of all, according to the market demand, Woye Biotech assisted the farm to accurately locate and customize the product SKU that meets the expectations of consumers, which not only strengthened the unique selling point of Sunshine Rose, but also found a differentiated competitive advantage in the market segment. Immediately afterwards, Woye Biotech tailored a unique packaging design scheme for Sunshine Rose. In addition, Woye Biotech also spared no effort to devote itself to the production of detail pages and the arrangement of packaging materials, and showed the unique charm and excellent quality of Sunshine Rose in an all-round way through detailed and vivid product introductions and exquisite and detailed product pictures.
Picture: Sunshine Rose gift box designed by Woye Biotech
After months of intensive preparation and meticulous polishing, the two sides officially launched the Sunshine Rose cooperation project in July last year. The first batch of samples was successfully delivered to Tmall Supermarket, and with its distinctive excellent taste and excellent quality, it won the warm response and unanimous praise of the person in charge of the vegetable and fruit category of Tmall Supermarket and the majority of consumers. This has undoubtedly become a key turning point for Sunshine Rose to successfully enter Tmall Supermarket, an important e-commerce platform.
Since then, on the broad stage of Tmall Supermarket, the 3/5 kg of Sunshine Roses from Jinge Family Farm has appeared at the original price of 138 to 188 yuan. According to statistics, through the channel of Tmall supermarket, the farm has achieved a profit margin of about 50%, and the output value per mu has exceeded 70,000 yuan, which can be called a model of wealth creation in the agricultural field.
To make a sunshine rose comparable to the Japanese Sunny King
With the increasing attention to the gap between the quality of agricultural products at home and abroad, consumers have high expectations for enjoying domestic fruits that are comparable to the world's first-class quality. In Japan, Qingo grapes are known for their excellent taste, delicate flesh texture and impeccable food safety, and many consumers are eager to taste the same quality of Sunshine Rose in Japan. To this end, some advanced farms in China, in response to market demand, boldly explore and practice, and strive to grow Sunshine Roses that can compete with the quality of Japanese Qingwang grapes under local conditions. Jin Ge Family Farm has also been running on this road and is indomitable.
In the planting process, Jinge Family Farm adopts the cultivation mode of ecological planting. Behind this model is the decision to make it extremely difficult to "grow completely organically" with Sunshine Rose. The person in charge said that some of the Sunshine Roses on the market that claim "no pesticide residues" often cannot be absolutely confirmed by conventional means, so the farm does not blindly pursue organic certification, but is based on reality and maintains the healthy growth of Sunshine Rose with scientific and reasonable drug principles.
Fine management, scientific planting technology and perseverance in food safety are the magic weapons to improve the quality of Sunshine Rose. Before Sunshine Rose is about to go on the market, the farm will entrust a professional third-party testing organization, the French Mérieux Biological Testing Agency, to conduct a comprehensive pesticide residue test. This testing system contains more than 270 detailed pesticide composition analyses to ensure that each batch of Sunshine Rose not only meets the national pesticide residue limit standards, but also sets self-requirements far higher than the national standards in actual operation, striving to achieve the highest level of food hygiene and safety standards.
This series of strict quality control measures has been warmly responded to and trusted by the majority of consumers. "Last year, the products we sold on Tmall Supermarket became the number one seller of Sunshine Rose grapes. ”
"I hope that one day, our country will be able to grow world-renowned agricultural products like King Qing. ”
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