As soon as the news that the all-new Buick GL8 Luzun PHEV will be officially launched on April 24 was issued, there was obviously a lot of restlessness in the MPV segment, especially the brand VOYANT, which seemed to be a bit "chaotic". At the beginning of this article, the author didn't pay too much attention to it, thinking that it was the output of the personal views of a very few creators, and it was understandable that there was a subjective preference for the VOYAH Dreamer!
But it wasn't until I got more and more similar topic posts that the author suddenly realized: this is not an accident, but an organized and large-scale battle of public opinion. The structure of all the contents is very similar, first of all, it is all about the hot spot of the new GL8 Luzun PHEV on the market, and then pull out the VOYAH Dreamer for comparison, and sing the full text of Buick GL8 and the new generation of plug-in hybrid system, highlighting that the VOYAH Dreamer PHEV is the king of hybrid MPV.
Out of curiosity, the author deliberately checked the sales of the VOYAH Dreamer, the PHEV version sold 2,764 units last month, ranking 10th in the MPV segment, and even the more expensive Ideal MEGA sold more than it. If we say that a month is random, if we look at the number of MPV terminals in the past year, the Buick GL8 has sold a total of 111067 units, while the VOYAH Dreamer PHEV and EV models combined are only 26,276 units.
With monthly sales of less than 3,000 units, and a vain attempt to overturn the Buick GL8, does the rise of the VOYAH Dreamer rely on "abnormal noise"? From the feedback of the car quality network, it can be seen that the VOYAH Dreamer PHEV 2024 has been on the market for only half a year, and it has suffered a large number of abnormal noise and resonance complaints. There is also the common problem of inaccurate cruising range, which is believed to be the key factor affecting the sales of the VOYAH Dreamer.
VOYAH wants to take advantage of the popularity of Buick's new MPV, and from a marketing point of view, it is understandable. But it would be a bit disgraceful to have to step on the all-new GL8 Luzun PHEV to elevate its own dreamer. A car with an average monthly sales of less than 3,000 units, how can it comprehensively crush the MPV industry, are consumers who vote with money all fools?
First of all, users who buy Buick GL8 will not take the VOYAH Dreamer as a reference for their choice, GL8 has become a symbol and a business card in the field of MPV, and the accumulation of VOYAH Dreamer as a new brand and model, the accumulation of heritage and style is completely insufficient. Taking a step back, in recent years, Buick GL8 has only relied on a 2.0T engine, under the pressure of 2~30,000 purchase tax difference with plug-in hybrid MPV, and the terminal risk can still maintain the first place in the MPV market without any qualification, so you should never question Buick's appeal and consumer recognition in this segment.
Buick GL8 has dominated China's MPV market for 26 years, and the three domains of government, business, and family are all eaten, how can we maintain long-lasting sales without hard core strength? Therefore, there has been a saying in the automobile circle that only GL8 beats Buick GL8. Now with the blessing of PHEV and HEV powertrains, it can be said that this car is like a tiger with wings.
This year, the competition in the domestic MPV market is destined to be fierce, and the successive launches of Volvo EM90, Li MEGA, all-new Denza D9, Zeekr 009 Brilliant Edition, and all-new Buick GL8 Luzun PHEV will become a direct threat to the VOYAH Dreamer. As an industry benchmark in the MPV sector, Buick GL8 is naturally popular, and the upcoming launch of the PHEV version will become the focus of the industry. It is also normal to be rubbed by friends as a benchmark, but it is obviously not possible for VOYAH to rely on this kind of conjecture and self-congratulatory composition. Learning from the benchmark and learning how Buick GL8 iterated and repeatedly polished its own products is the right way to win the market.