In recent years, with the rise of social media, both the media industry and the general audience have a deeper understanding of the phrase "appearance is justice". In this era of information explosion, everyone's attention is easily attracted by beautiful things, and some content that needs to be seriously thought about and understood seems to be a little difficult. In order to obtain higher clicks and ratings, some media have also begun to experiment with various novel program forms and content presentations, hoping to stand out from the crowd of entertainment programs. However, a news program from Albania recently sparked heated discussions because of the "hype" of the female anchor's dress.
1. The female anchor wears a news program on the air under her blazer
In our impression, the hosts of news programs are usually some serious middle-aged men, who will seriously introduce various international and domestic news events and bring the audience the most authentic and timely information. And if it is a female host, then it is generally the kind that is well-dressed, has exquisite makeup, and looks very temperamental.
However, the news from the Daily Star brought us some "unexpected" surprises. It turned out that in a recent news program from Albania, the dress of the female host became the focus of heated discussions.
When these female hosts host news programs, they no longer wear formal clothes or professional suits, but choose the form of blazers with air under them.
According to common sense, whether it is a man or a woman, the collocation needs to have a certain amount of inner wear, but the dress of these female hosts makes the audience feel a little "uncomfortable", and even feel a little "abrupt".
Because in front of the camera, these female hosts look as if they only have coats, and there is no underwear at all, which is really surprising in this way of dressing.
Second, the dress is in stark contrast to the content of the news
Wearing a blazer under the air news program, this way of wearing has naturally become a hot topic of discussion.
Different from ordinary entertainment programs, the main content of news programs is undoubtedly those serious international and domestic events, which may involve some disasters, conflicts, and other content.
When the audience watches these news, they often have a very serious attitude, hoping to learn the most real information for the first time.
But next to such a serious picture, there is a "strange" dress, which will naturally give the audience a very special feeling.
It is conceivable that when a female host is seriously introducing some major news events, the audience's attention is not entirely focused on the news content, but will be "attracted" by her clothing.
Such a "contrasting cuteness" will naturally resonate with the audience, and they may find the female host's dress very interesting, and even give people a sense of "surprise".
However, after savoring it, you will find that this kind of dress is actually a very sharp contrast with the news content, and there will even be some irony.
In the current society, no matter what kind of program it is, there will be a certain amount of ratings pressure, hoping to get higher ratings.
And in order to cope with such pressure, some media may try all kinds of "hype" methods.
For example, some programs may invite some "good-looking" stars to be guests, while others may "work hard" on the content of the program.
And the practice of "Zjarr TV" is undoubtedly to attract the attention of the audience through the dress of the female host, so as to achieve the purpose of "hype" the program.
3. Hype is understandable, but it should be within the appropriate scope
For "Zjarr TV", in fact, it has not been "recognized" by everyone.
Such a "hype" technique is undoubtedly very "peculiar", because no TV station has ever appeared such a "dress" in a news program.
Some people may feel that this approach is a bit "excessive", because in their perception, news programs should be very serious, and absolutely no "phenomenon" is allowed.
And after such "hype", the audience may have some "misunderstandings" about some serious news content when watching the program, and even feel that these contents are "boring".
However, there are also some people who feel that there is nothing "big wrong" with "Zjarr TV", after all, today's viewers do need something "new" to attract their attention.
And this kind of "hype" is actually not "bad" for some viewers, because no matter what kind of program it is, they can maintain a "skeptical" mentality and use their own cognition to understand these contents.
Therefore, within a certain range, in order to gain a higher degree of attention, there is no big problem for the media to carry out appropriate "hype", but we must pay attention to the good degree and not "go overboard".
In this era of looking at faces, no matter what industry it is, it is inseparable from the word "appearance".
It is understandable that good-looking things will naturally be loved by more people, but in the process of pursuing "appearance" and "hype", we must also maintain a "principled" heart, and we must not "mess around" in order to attract attention.
Only things that really have connotation can be loved and recognized by the audience for a long time.