Recently, a female anchor of an Albanian television station adopted a "suit with air inside" approach to hosting a news program, which caused widespread controversy. As a relatively conservative country, this bold way of dressing is unprecedented in Albania.
It all started with a female college student named Aini. In the TV host interview, in order to attract the attention of the interviewer and the audience, Ani came up with a "clever plan" - wearing an open suit and hosting the news in a "vacuum".
Ani believes that she has outstanding physical qualities, and this way can highlight her strengths and increase her chances of being selected. Surprisingly, this bold approach was a success, and Ani became the host of the television station.
Aini's approach was recognized by the TV boss and welcomed by the audience, and more female anchors followed suit to host the news. This was an eye-opener for conservative Albanian audiences, but it also sparked a huge controversy.
Some people believe that this is a normal means for the host to attract attention and increase the ratings; But more people criticized the behavior as vulgar and unprofessional, and that news programs should not be reduced to eyeball shows.
In fact, this behavior has also sparked criticism from the international media. The Western media believe that even in relatively open Western countries, presenters rarely make bold disclosures in serious news programs.
This practice is not only incompatible with the professionalism of journalists, but also undermines the credibility of television stations. Some commentators believe that this is more like a deliberately created gimmick by the TV station to attract attention.
In analyzing this incident, we should not limit our perspective to the issue of revealing clothing. More essentially, this reflects the commercialization tendency of television media and the loss of moral bottom line.
In a highly competitive media environment, there is a frequent practice of sacrificing professional ethics to gain attention. But these tactics are often very short-sighted, and violating the public's moral bottom line can also cause resentment.
In the long run, only by adhering to the professionalism of sincerity and responsibility can we gain public recognition and trust.
We should not blindly blame the TV station, but also realize that the current social environment also needs to be reflected. The increasing visual impact and information fragmentation have led to a decline in the public's ability to accept it, and the psychology of craving novelty and excitement is constantly being stimulated uncontrollably.
This leads to a distortion of the masses of aesthetics and a numb of morality. If the public no longer tolerates and embraces such behavior, TV stations will naturally lose momentum.
In fact, news presenters have a way of showing off their charm and eye-catching without revealing them. Appropriate and fashionable clothing matching, elegant and generous typhoon, and infectious speech and demeanor can all show the personal charm of the host.
The key is to cultivate both inside and outside, not only to have the connotation of professionalism and dedication, but also to be good at external packaging. Distorting methods can only gain temporary attention, and in the end, it is necessary to return to the principle of content-based and integrity-first.
The enlightenment of this incident is that the media, as the leader of public opinion, should establish positive values rather than cater to and amplify the negative psychology of the public.
At the same time, the public should also establish independent judgment and aesthetics, resist the erosion of the spiritual world by visual impact and information chaos, and jointly create a positive communication environment.
Only in this way can the news media develop healthily and not lose themselves in the competition of tastes.