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智能车参考 | 公众号 AI4Auto
The price war is full of gunsmoke, but Zeekr wants to go up?
ZEEKR 009 brilliance, the most expensive domestic MPV is on sale for 789,000 yuan, ZEEKR has a clear attitude and confidence:
To be a Rolls-Royce in MPV.
Zeekrypton said that the two seats are worth 500,000 each, good guys, or sell them at a loss.
The price is indeed not low, but standing at the node of the glorious listing of ZEEKR 009, looking at it from a broader perspective, you will find an interesting phenomenon:
BYD, Geely and Great Wall, the three major independent brands, took the lead in exploring the new energy MPV track and successfully met.
It continues the competition of other tracks, but with a more special mission:
End the unreasonable status quo of long-term price increases for luxury MPVs.
ZEEKR 009 brilliance, what kind of experience?
ZEEKR 009 is glorious, the car is over 5.2 meters long, and the appearance has not changed much compared with the ordinary version, mainly because a lot of configuration has been added to the interior.
"Security is the greatest luxury", first of all, let's pay attention to the security aspect, mainly passive security and privacy security:
In terms of passive safety, everyone has heard of the Slogan of "Highway Tenter", and on this basis, 009 Guanghui debuted two new designs to further improve the safety of the second row.
Let's take a look at the integrated die-casting "C-ring seat", the so-called "C-ring seat", that is, the two rear seats, through a rigid connection, are fixed at the position with the highest stiffness on the overall large die-casting part of the body, and the seat and the body-in-white are connected into a C-ring, which is more durable.
At the same time, ZEEKR also pioneered the follow-up airbag, which was on the car 009 Brilliance.
Unlike traditional fixed airbags, 009 Brilliant airbags are distributed under the seat and in the back of the seat, with seat belts integrated under the seat, and the airbag in the seat back deploys according to the passenger's lying angle, providing effective protection for the head, neck, shoulders and chest.
In addition, ZEEKR 009 Brilliance also attaches great importance to the privacy and security of passengers, which is first reflected in the dimming glass in the rear row.
The fastest dimming is 1.5 seconds, the highest refractive rate is 99.5%, and the light curtain is pure black in the darkest state, and the car can indeed not be seen when it is darkest measured on site.
Coupled with the separation of the front and rear rows of the four-seat MPV, the 009 Guanghui second row has a good sense of space isolation and privacy.
If passengers have personal belongings to store, both seats are equipped with an electronic safe.
In addition, 009 Guanghui's privacy security is also reflected in the protection of passengers' information, after the end of the car, the car will delete navigation, calls, Wifi and Bluetooth connection records and many other related data that may expose personal privacy.
Of course, luxury is not only about safety, but also about comfortable entertainment.
The 009 Radiance roof is wrapped in suede, and the second row of carpets is 1.5 cm thick, and the material is made of natural wool woven from Australia.
It is also equipped with a 43-inch mini LED large screen with 4K picture quality.
When watching a movie, you can also press a massage on the reclining seat, 7 heating areas, and 20 massage points.
Of course, if you want the passengers in the car to sit comfortably, stacking materials in the car is one thing, but the more important thing is to find a way to make the car drive more stable and not bumpy.
The 009 glorious version is equipped with a dual-chamber air suspension + CDC, and on this basis, the chassis is also intelligent, using perception and decision-making algorithms to intelligently identify road information within 25 meters ahead, intelligently adjust the suspension according to the actual road conditions, and more new functions will be achieved through OTA in the future.
At the press conference, ZEEKR also posted a shock absorption comparison with many luxury cars, such as Cullinan.
It can also be seen from the benchmark competitors that ZEEKR 009 Radiance wants to be a "luxury in the car", and ZEEKR has also made some designs to add luxury attributes to the car, such as cooperating with the fragrance brand IFF to create an exclusive fragrance of 009 Radiance.
The natural marble from the southern foothills of the Himalayas was polished and polished by hand and then inlaid into the back of the car.
As a pure electric luxury MPV, the glorious three-electric performance of ZEEKR 009 is also full.
Equipped with a 108-degree Kirin battery, first of all, the large capacity brings long battery life, and the 009 Glorious CLTC has a range of 702km.
Then, this 5C ultra-rechargeable battery, with ZEEKR's own pole charging pile, can achieve the fastest charging of 11 and a half minutes, and the energy supplement exceeds 500 kilometers, which is the fastest pure electric vehicle with the fastest charging speed in mass production, and the energy supplement is full.
Finally, the performance of the motor, ZEEKR introduced that the 009 Radiance is the "fastest acceleration MPV", with the fastest acceleration of 3.9 seconds. The maximum horsepower output is much greater than that of the Cullinan's 6.7L V12 engine, and the power is full.
There are also many bright spots in intelligence, and the cockpit chip is directly on two 8295, and the hardware configuration of the car machine is full. It is also equipped with black technology: "two-way satellite messaging" and "satellite call" of the same model as the Mate 60.
ZEEKR 009 Glory is the latest explorer of domestic car rushing, on the road to soaring, Geely, Great Wall and BYD three independent brands coincidentally force high-end MPV track.
## The three major independent brands will meet the high-end MPV
In the past, the MPV track was monopolized by foreign brands for a long time, such as Alpha and GL8, which usually required a price increase of hundreds of thousands.
The Denza D9 has shaken this pattern, and has recently been exploring the upward trend, launching a four-seater version with a length of 5.25 meters and a hybrid price of 606,000 yuan.
As for the interior, it is equipped with real wood trim, and the seats support 18-way electric adjustment and 18-point massage, with 6 hot zones.
It is also equipped with a large screen, 32 inches can be lifted, avoiding the claustrophobic feeling of the second row, and can also create an independent space.
Both chairs are equipped with concealed tray tables
In October last year, Great Wall's Wei brand also launched an MPV, Wei brand Alpine, which is also hybrid.
The four-seater version was previously unveiled and announced the interior, but it has not yet been officially released, and it can be seen that the interior design style is quite different from the D9 and 009 brilliance.
Overall, the four-seat MPV is essentially an attempt to raise the level of domestic cars, which will also bring a certain demonstration effect, and there will be more four-seat domestic MPVs in the future.
The goal is to completely end the status quo of luxury MPV price increases, which is also the declaration of ZEEKR's clear attitude at the 009 glorious press conference.
Judging from the current situation, classic models such as GL8 and Alpha have converged on price increases, and they can't "lie down and make money".
But cars like the Lexus LM are still relatively "confident", and there is a phenomenon of price increases.
There is still a long way to go for domestic MPVs, but there are already products like ZEEKR 009 Brilliant that have taken the lead in standing up.
In terms of power, it is all in pure electric in one step, with a large battery and a self-built energy supplement network to alleviate travel anxiety.
Stacking materials in the configuration, not only piling up luxury attributes, but also working technology.
In the high-end MPV market, Japanese can go, and Geely can also go.