In the design of the exhibition hall, the material exists as a form of visual communication, which has a certain symbolic meaning, which is expressed through the form, color, texture and process technology of the material, giving consumers the experience and feeling of beauty. When using materials to create, the characteristics of the materials themselves will also convey certain additional symbolic meanings to people, such as the noble and elegant rosewood, the coldness of metal, the softness of silk cotton, etc., symbolizing the ideological connotation of the subject that we need to express in our thoughts.
Under these conditions, to make a new idea, but also to the best display of the company's products, the design of the exhibition hall requires our exhibition designers to have a strict grasp of the design of the entire booth, what are the requirements of the exhibition design:
1. To have a striking logo, each company has a different logo, or other identification diagrams, this is the best choice.
2. To consider the design of the space booth, the booth area is generally not very large, so a reasonable layout must be carried out when designing.
3. Consider the direction of the flow of people, and let customers look in the direction of the booth, and they can see the things they want to see at first glance, or signs.
4. To clearly express the theme, the theme of the exhibition hall design is the purpose of the enterprise to participate in the exhibition, so when designing the booth, the exhibition hall designer will pay attention.
In the exhibition in order to highlight themselves in the numerous booths to achieve a good visual effect, the key is to see whether the exhibition hall design is different from other exhibition halls of personalization, personalized design is not blindly the pursuit of special visual effects, but also should be combined with the nature of the enterprise, product functions, development direction, through all visual elements to convey the business philosophy and other information of the enterprise. Only the corporate logo can fully express the basic spirit and difference of the enterprise, so that the audience can identify and understand the enterprise, therefore, in the exhibition hall design, the reasonable and standardized use of the corporate logo will be able to reflect the characteristics of the enterprise well, and at the same time can achieve distinctive exhibition hall design effects.
In addition, it is recommended to use environmentally friendly new materials to replace the traditional wooden party building hall design materials and glass materials, which is not only more conducive to the installation and disassembly of the booth, but also can be reused, and is more convenient to transport, so as to achieve the effect of saving costs, and some designers will add and delete on this basis, so as to meet the exhibition needs of exhibitors in different seasons.