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Recently, the domestic luxury multi-functional passenger car (MPV) market has ushered in a new masterpiece - ZEEKR 009 Glorious Edition. Equipped with advanced technology and luxurious interiors, this high-end multi-functional recreational vehicle is priced at a whopping 789,000 yuan, and is officially positioned as a "mobile private theater".
In the luxury MPV segment, which already has powerful models such as the Denza D9, Buick Century, and VOYAH Dreamer, can this new model gain a place with its unique configuration? Is its main competitor the Buick Century, which has a similar price?
Exterior design: full of personality, different from the century style
ZEEKR 009 Glorious Edition obviously has a personalized style in the exterior design, the whole car adopts a dark black tone, and the front face uses the "BLACK BADGE" black front grille design, with metal material and dark chrome plating process, which is different from the traditional luxury style of the century.
The chrome trim strips on the sides and the 20-inch specially forged rims continue the futuristic technological aesthetic style of ZEEKR. In terms of body size, the 009 Glorious Edition has obvious advantages in wheelbase and width, which provides a guarantee for the interior space.
Intelligent driving configuration: multi-sensor fusion
In terms of intelligent driving assistance systems, the 009 Glorious Edition adopts a multi-sensor fusion configuration and has the ability to drive autonomously on highways. In contrast, the Century can only reach the L2 level of partial autonomous driving.
The use of lidar, millimeter-wave radar and other hardware provides a higher level of autonomous driving experience for the 009 Brilliant Edition. In addition, satellite navigation and other configurations also make its performance more advantageous in wide and narrow paths and non-signal areas.
Cockpit configuration: Mobile Private Cinema Beyond the century
If the appearance and intelligence are the selling points of the two cars, then the Zeekrypton 009 Glorious Edition goes one step further in the luxury configuration of the cockpit, directly using the description of "mobile private theater", which is different from the business office positioning of the century.
The 009 Extraordinari Edition features a four-seat layout, a large 43-inch screen, 31 speakers, and a 5D surround sound system, with built-in vibrations in each seat for an immersive entertainment experience.
In addition, luxury features such as Himalayan stone trim and wool carpets also highlight its "cinema-like" interior style.
Power system: dual-motor four-wheel drive The cruising range is obviously leading
In terms of power system, the 009 glorious version adopts an 800V platform and dual-motor four-wheel drive, and the power and endurance have been significantly improved compared with the century, with a maximum range of 702 kilometers and a charging speed of 80% in just 11.5 minutes.
This is a great plus for luxury MPV models with high travel range requirements. The range data of the Century can only reach about 500 kilometers due to the older drive system, which is not outstanding in the same class.
Smart cool box to enhance the practicality of the century still needs to be improved
In addition, the 009 Glorious Edition is also equipped with an 18-liter intelligent temperature control box, which realizes cooling from minus 6 degrees Celsius to 15 degrees Celsius and heating functions from 35 to 50 degrees Celsius.
This type of configuration enhances the life and practicality of the vehicle, and is its differentiated design. Century still has a lot of room for improvement in this aspect, and the response to the use demands of car buyers is insufficient.
Comprehensive competition: 009 Glorious Edition has obvious advantages but high price refugees
From the exterior design, power system to interior configuration, the ZEEKR 009 Glorious Edition does have technical and configuration advantages in the luxury MPV segment, especially the mobile cinema-level rear entertainment experience is its biggest highlight.
However, the positioning price of 789,000 yuan also fixed its market positioning in a very small high-end field, and the real competitiveness of the benchmark century has yet to be verified. A wider range of mid-to-high-end MPV consumers will still be more inclined to choose models such as the Century and Denza D9 at reasonable prices.
Looking ahead, the 009 Glorious Edition may need to make appropriate adjustments in terms of price, power, etc., to expand its competitiveness and recognition in the luxury MPV segment.
However, its emergence undoubtedly provides a valuable first-of-its-kind sample for domestic car companies to explore higher-end luxury mobility solutions, and will also promote the technological upgrading and high-quality direction of the entire market segment. Let's wait and see the follow-up market feedback and the responses of major car companies.
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