2024-2030 China mobile game advertising industry market operation situation and investment prospect research report

Report No.: 1756675

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　　Today, China's mobile game market is growing rapidly, and the mobile game advertising market is ushering in new opportunities. With the development of smartphones, more and more users are starting to use mobile games, which brings a lot of advertising opportunities. According to the "China Smartphone Game Market Development Report", the total size of China's smartphone game market reached 100 billion yuan in 2020 and will continue to maintain a rapid growth rate in the next few years.

　　Due to the massive development of smartphone games, more and more businesses are starting to invest in the mobile game advertising industry to get more revenue. According to the 2020 China Mobile Game Advertising Industry Report, the total scale of mobile game advertising in 2020 was about 60 billion yuan, of which rewarded video was the largest type of advertising, accounting for about 50%.

　　Rewarded video ads are the most popular type of mobile game ads today, and they are one of the more mature ad formats in the market. It can cater to different types of gaming users, such as gamers, professional gamers, team players, and social players. Rewarded video can help developers build and refine user groups more effectively to meet the revenue and development needs of games.

　　In addition to rewarded video, there are many other types of mobile game ads, such as banner ads, video ads, native ads, social ads, etc. These ad types are all at different stages of development, the market has its own merits, and the competitive landscape is changing.

　　Judging from the current market situation, the competitive landscape of the mobile game advertising industry has taken shape, with a wide range of participants, covering traditional media, mobile marketing platforms, developers, and social media. The competition between the various players is also escalating, and they are all trying to improve the technology and services to meet the needs of gamers and increase the popularity of the game.

　　There is also competition between players, for example, between developers and traditional media, and between mobile marketing platforms and social media. Each participant is trying to improve its services to meet the needs of gamers and increase the popularity of the game.

　　China's mobile game advertising market is constantly evolving, and different types of advertising are also developing, forming a diversified competitive landscape. There is also increasing competition among the players, who are all trying to improve their technology and services to meet the needs of gamers and increase the popularity of the game.

The "2024-2030 China Mobile Game Advertising Industry Market Operation Situation and Investment Prospect Research Report" released by Boyan Consulting consists of nine chapters. Firstly, the market development environment of the mobile game advertising industry and the overall operation situation of the mobile game advertising industry are introduced, and then the current situation of the market operation of the mobile game advertising industry is analyzed, and then the competition pattern of the mobile game advertising market is introduced. Subsequently, the report analyzes the business conditions of key enterprises in mobile game advertising, and finally analyzes the development trend and investment forecast of the mobile game advertising industry. If you want to have a systematic understanding of the mobile game advertising industry or want to invest in the mobile game advertising industry, this report is an indispensable and important tool for you.

The data of this research report mainly use national statistical data, General Administration of Customs, questionnaire survey data, and data collected by the Ministry of Commerce. Among them, the macroeconomic data mainly comes from the National Bureau of Statistics, some industry statistics mainly come from the National Bureau of Statistics and market research data, the enterprise data mainly comes from the National Bureau of Statistics large-scale enterprise statistical database and stock exchanges, etc., and the price data mainly comes from various market monitoring databases.

Table of contents of the text

Chapter 1 provides an overview of the mobile game advertising industry

Section 1: Definitions and Characteristics of the Mobile Game Advertising Industry

1. Definition of mobile game advertising industry

2. Analysis of industry characteristics

Section 2: Analysis of Business Models in the Mobile Game Advertising Industry

Section 3: Analysis of the Main Risk Factors in the Mobile Game Advertising Industry

1. Business risk analysis

2. Management risk analysis

3. Legal risk analysis

Section 4: Analysis of the Policy Environment of the Mobile Game Advertising Industry

First, the industry management system

2. Relevant industry standards

3. Industry-related development policies

Chapter 2: Analysis of the Economic and Technological Environment of the Mobile Game Advertising Industry in 2023

Section 1 Global Macroeconomic Environment in 2023

1. The current overall situation of the world economy and trade

2. Economic outlook for major countries and regions

Section 2 Analysis of China's economic environment in 2023

1. China's macroeconomic environment in 2023

2. Outlook for China's macroeconomic environment

3. Analysis of the impact of the economic environment on the mobile game advertising industry

Section 3: Analysis of the social environment of the mobile game advertising industry in 2023

Section 4 The Technical Environment of the Mobile Game Advertising Industry in 2023

Chapter 3 Analysis of the Operation of China's Mobile Game Advertising Industry

Section 1: Analysis of the development of the mobile game advertising industry

1. Review of the development process of the industry

Second, the analysis of the development characteristics of the industry

Section 2: Analysis of the Supply Situation of the Mobile Game Advertising Industry

1. Analysis of the number of enterprises in China's mobile game advertising industry from 2019 to 2023

2. Analysis of the ownership structure of enterprises in the mobile game advertising industry

3. The registered capital of enterprises in the mobile game advertising industry

4. Regional distribution of enterprises in the mobile game advertising industry

Section 3: Analysis of the Consumption Situation of the Mobile Game Advertising Industry

1. Consumption of China's mobile game advertising industry from 2019 to 2023

2. Regional distribution of consumption in China's mobile game advertising industry from 2019 to 2023

Section 4: Analysis of the Consumer Price Level of the Mobile Game Advertising Industry

Chapter 4: Analysis of the competitive landscape of China's mobile game advertising industry in 2023

Section 1: The Competitive Landscape of the Mobile Game Advertising Industry

First, the industry brand competition pattern

2. Analysis of regional concentration

Section 2: Analysis of the Five Forces Competition in the Mobile Game Advertising Industry

1. Competition among existing enterprises

2. Analysis of potential entrants

III. Substitute Substitute Weiwei Analysis

Fourth, the bargaining power of suppliers

Fifth, the bargaining power of customers

Section 3: Analysis of Barriers to the Mobile Game Advertising Industry

1. Talent Wall

2. Business barriers

3. Brand barriers

Section 4 Strategies for Improving the Competitiveness of the Mobile Game Advertising Industry from 2024 to 2030

Chapter 5 Analysis of the Upstream Industry Chain of the Mobile Game Advertising Industry

Section 1 Development status of upstream industries

Section 2 Development Trends of Upstream Industries

Section 3: Analysis of the Impact of the Upstream Industry on the Mobile Game Advertising Industry

Chapter 6 Analysis of the Downstream Industry Chain of the Mobile Game Advertising Industry

Section 1 Overview of the development of the downstream demand market

Section 2 Trends in the development of downstream demand markets

Section 3: Analysis of the impact of the downstream demand market on the mobile game advertising industry

Chapter 7 2019-2023 Mobile Game Advertising Industry Market Overview by Region

Section 1 Analysis of the Mobile Game Advertising Industry in North China

1. Analysis of regional factors and economic operation situation in North China

2. The demand market situation in North China from 2019 to 2023

3. Forecast of demand trends in North China from 2024 to 2030

Section 2 Analysis of the Mobile Game Advertising Industry in Northeast China

1. Analysis of regional factors and economic operation situation in Northeast China

2. The demand market situation in Northeast China from 2019 to 2023

3. Forecast of demand trends in Northeast China from 2024 to 2030

Section 3 Analysis of the Mobile Game Advertising Industry in East China

1. Analysis of regional factors and economic operation situation in East China

2. The demand market situation in East China from 2019 to 2023

3. Forecast of demand trends in East China from 2024 to 2030

Section 4 Analysis of the Mobile Game Advertising Industry in Central China

1. Analysis of regional factors and economic operation situation in Central China

2. The demand market situation in Central China from 2019 to 2023

3. Forecast of demand trends in Central China from 2024 to 2030

Section 5 Analysis of the Mobile Game Advertising Industry in South China

1. Analysis of regional factors and economic operation situation in South China

2. The demand market situation in South China from 2019 to 2023

3. Forecast of demand trends in South China from 2024 to 2030

Section 6 Analysis of the Mobile Game Advertising Industry in the Western Region

1. Analysis of regional factors and economic operation situation in the western region

2. The demand market situation in the western region from 2019 to 2023

3. Forecast of demand trends in the western region from 2024 to 2030

Chapter 8 Analysis of Major Dominant Enterprises in the Mobile Game Advertising Industry

Section 1 Guilin Hand Upstream Advertising Media Co., Ltd

First, the company profile