Chao News client reporter Zhang Ran
Recently, the Provincial Department of Finance issued the "Overall Plan for Supporting and Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods". Under the tide, the trade-in of household appliances is the first to bear the brunt, and many customers are the first to "eat crabs". (Click here for the previous news link)
And this wave of trade-in is also rushing farther away: small shops around me have hung up slogans of "trade-in", not only home appliances, home textile stores, clothing stores, and even gold jewelry stores have joined this wave of trade-in.
On April 19, the Chao News reporter helped the reporter visit a number of small shops on the street to see how their "old for new" is done.
Home textile stores recycle old quilts for new ones
It has been open for more than an hour, and there have been 4 orders
"Trade-in", "old things as money to spend", "headquarters subsidy for the old", in Mercury Home Textiles (Hangzhou Jianguo store) floor-to-ceiling glass windows are plastered with eye-catching slogans, on April 19, a large-scale "trade-in" activity opened.
The floor-to-ceiling glass windows of Mercury Home Textiles (Hangzhou Jianguo Store) are plastered with eye-catching propaganda slogans Photo by Zhang Ran
The floor-to-ceiling glass windows of Mercury Home Textiles (Hangzhou Jianguo Store) are plastered with eye-catching propaganda slogans Photo by Zhang Ran
At about 10 o'clock in the morning of the same day, four old things had been placed in the old things storage area in the store: a red blanket, a red thin quilt, a white duvet, and two pillows. This is the record of more than an hour after the event started.
The clerk told reporters that almost all the products in the store are involved in the trade-in, the best-selling is to take any old quilt core to the store, pay 499 yuan to exchange for a new German washed down summer quilt worth 2280 yuan, followed by pillow trade-in, headquarters subsidy 100 yuan, trade-in price 299 yuan for two pillows.
Mercury Home Textiles (Hangzhou Jianguo Store) trade-in old things stacking area Photo by Zhang Ran
Mercury Home Textiles (Hangzhou Jianguo Store) trades in the old, the best-selling +499 yuan exchangeable quilt Photo by Zhang Ran
"No matter how thick or thin the old quilt core is, there is no limit to the brand, as long as it is an old quilt, it can be replaced with a new one, and the difference in the middle is the headquarters subsidy. The clerk said that the recycling method of the old quilt core has not yet been introduced, "We are the first Mercury home textile activity store, and we will try to trade in the old for the new." ”
Banners with "Trade in the Old" are posted throughout the store.
The highest subsidy for the trade-in price difference is 1,000 yuan, and the lowest subsidy is 100 yuan.
The highest subsidy for the trade-in price difference is 1,000 yuan, and the lowest subsidy is 100 yuan. Photo by Zhang Ran
The highest subsidy for the trade-in price difference is 1,000 yuan, and the lowest subsidy is 100 yuan. Photo by Zhang Ran
The effect of this rapid wave of "trade-in" is still obvious: "We just put up a promotional poster yesterday, and as soon as we opened today, there were customers who came to change to a new one." They were residents of the nearby community and thought it was more cost-effective, so they came to the door with their old belongings. The clerk said that nowadays, trade-in has become a hot word, and customer acceptance is quite high.
Shoes for the elderly join the "trade-in"
Gold trade-in is also open
On the middle road of Jianguo, the façade of Shuyue's shoes for the elderly is not large.
Shoes fill two walls with a sign that reads, "Trade in the old for the new, the old shoes are up to 100 yuan." In the cardboard box at the door, there are already a lot of old shoes.
Trade-in is to redeem the old shoes for part of the price.
When buying different new shoes, there are different deductions for old shoes. For example, a waterproof function of the elderly shoes, the price is 299 yuan, the old for the new is 100 yuan, the price after the change is 199 yuan, there are some shoes, the old shoes deduction range from 30 yuan and 50 yuan.
Shuyue old shoes trade-in store photo by Zhang Ran
The price of shoes for the elderly is 299 yuan, 100 yuan for the old for the new, and 199 yuan for the new Zhang Ran
Old shoes in the old shoes trade-in activity photo by Zhang Ran
"The campaign started at the beginning of April, and all stores were opened. The clerk said that the effect was very good, the sales doubled, and at the peak, more than 30 people a day came to the store with old shoes to trade in the old for the new.
It is worthless to wear shoes that are worn at home, shoes that are not used, shoes that you want to throw away, and throw them in the garbage, but when you take them to the store, they can be worth dozens or 100 yuan, and "many customers feel that they are more cost-effective."
But the clerk also admitted that he had encountered some customers who had misunderstood the trade-in.
"For example, holding a snakeskin bag with many pairs of old shoes, thinking that one pair is worth 30 yuan, and 7~8 pairs of shoes can be directly exchanged for a new pair of shoes. The clerk said that they either felt that the price of the old shoes was different, and they thought that the new shoes they liked should be deducted 100 yuan for each pair of old shoes.
These episodes made the clerk a little helpless. "Subsequently, these used shoe companies will be recycled. ”
Gold was traded in for the new, and the battle was also joined.
Lukfook Jewellery's cabinet sister has been heavily promoted on social media Screenshot
Lukfook Jewellery's counter sister has already advertised on social media: one-to-one exchange, no need to increase gold, no restriction on brand, according to the gold price of the day, 10 off the old, 20 off the old, and the rest of the make-up costs.
Luofu cabinet sister details the trade-in model screenshot
For example, a Lukfook jewelry lace necklace, 12.12 grams, participating in the trade-in, "equivalent to 12.12 grams of the old, can be exchanged for 12.12 grams of jewelry, the style is not limited, as long as the loss of 10 pieces per gram plus the new gold labor fee." ”
In the wave of trade-in, which new model do you like the most? Which field is the most optimistic about trade-in? Welcome to leave a message after the article to discuss.
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