A month after the starch sausage was exposed to "use chicken bone puree instead of chicken", the starch sausage dealer continued to speak out to prove itself. Some vendors put out quality inspection reports when they came out of the stall, and some manufacturers denied that their starch sausages used chicken bone puree in a live broadcast.
On April 17, Jiupai News contacted Li Xiuhao, the manager of the "Little Prince of Starch Sausage" account, who created the account in 2022 and is responsible for the operation and maintenance of the account, and is now the agent of the "Fuyu" brand starch sausage.
Looking back on the changes in sales after the starch sausage turmoil, he introduced that after experiencing the efforts of agents and manufacturers to prove that they did not use chicken bone puree, sales have increased briefly for a few days, and the current trend is still declining.
Li Xiuhao spoke in the live broadcast room. Photo / provided by the interviewee
[1] Hundreds of refunds in one night, tens of thousands of people questioned
The original intention of Li Xiuhao's live broadcast was to restore the scene of the roadside stall, teach the production process, and increase customer trust.
"The starch sausage using chicken bone puree did not specify the specific manufacturer. That afternoon, we went live as usual, and suddenly tens of thousands of people poured into the live broadcast room, asking if there was chicken bone puree. I didn't know what was going on at the time, so I immediately searched for it. He said that hundreds of people applied for refund-only orders that day, and even customers who purchased in January came to request refunds.
On March 16, their account had just over 100,000 followers, and Li Xiuhao made an appointment with employees to celebrate. At the dinner, everyone tacitly did not mention it.
"We still want to think on the bright side, after eating, the sister who delivered the goods from the warehouse told me that there should be no orders in a short period of time, or give everyone half a month off, find a short-term job to do first, if you can survive, and then come back to work." ”
"I was depressed that day and went home early, and after the incident subsided, the anchor told me that he went to encourage the warehouse sister and said that we would definitely get through. ”
He said that he also investigated the production raw materials of various starch sausage manufacturers, inspected the quality on the spot, and finally chose the "Fuyu" brand. "The public still has a certain prejudice against roadside stalls, so we have to screen, and the account has sold more than 200,000 orders in the past two years, which is also the result of our excellent quality. ”
[2] The word-of-mouth reversed, and the sales volume increased from 1,000 to 10,000 orders
On the afternoon of March 16, Shandong Fuyu Food Co., Ltd. showed the latest food safety test report. On the same day, the Zaozhuang Municipal Administration for Market Supervision raided Fuyu's factory and found no problems such as the use of "chicken bone puree".
The next day, Li Xiuhao and his team started a live broadcast to speak for starch sausages. "It's not fair to blame for no reason. I didn't sell the goods in a small yellow car that day, I just hope that my products can be recognized by everyone. At the beginning, tens of thousands of people were online, but because the small yellow car was not hung, it was forced to go off the air after 10 minutes. ”
Later, Li Xiuhao re-hung the small yellow car to start broadcasting, and took out the quality inspection report, explaining to customers while selling the goods, "More than 5 million people watched it that day, most of them were still questioning, and a small number of people supported it, and more than 1,000 orders were sold in the live broadcast room that day." ”
On March 19, Fuyu Company broadcast the whole production process of the workshop, and the chairman personally ate starch sausages. According to Li Xiuhao's understanding, the chairman of Fuyu Company just had surgery due to oral problems some time ago, and it stands to reason that he can't eat fried food.
Fuyu company broadcast the production process of the workshop. Photo / provided by the interviewee
With the voice of Fuyu Company, the doubts began to decrease. "We have been insisting on live broadcasting, witnessing more than 70,000 people denouncing doubts online at the same time, and also witnessing the transformation from a few hundred refunds a day, to thousands of sales, and a maximum of 10,000 sales a day. In just a few days, Li Xiuhao experienced ups and downs, and only slept two or three hours a day to complete his work.
[3] At present, sales are showing a downward trend
"The number of orders was around 1,000 orders before, but after the turmoil subsided, the number of orders per day was between 500 and 1,000. Li Xiuhao said.
According to its introduction, "Fuyu" has received everyone's support, with more than 10,000 orders and sales, and there is no loss as a whole. But when you count chargebacks and fines paid for malicious customer complaints, the profit is minimal. "We were lucky to make it through. ”
Food safety leaflet. Photo/Shandong Fuyu Food Co., Ltd
Li Xiuhao said that the current sales volume is just enough to maintain operating expenses. In the future, we will still sell starch sausages, insist on speaking for starch sausages, and plan to continue to cooperate with Fuyu Company to bring Zaozhuang's local specialty products to everyone.
"I grew up in Zaozhuang, and I want to do my part to give back to my hometown and strive to get more people employed. Recently, he is also working with the chairman of Fuyu Company to develop a home version of starch sausage, and will also transform to produce other products to drive the operation of the factory. ”
Jiupai News reporter Zhou Yining
Edited by Gu Zixuan and Xiao Jie
Please contact the reporter on WeChat: linghaojizhe
[Source: Jiupai News]
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