Rail transit is the lifeblood of a modern city, and the average daily passenger flow of Shanghai rail transit on weekdays has exceeded 10 million. On the occasion of the "4.23" World Book Day, in order to promote reading for all people and form a strong atmosphere of loving reading, reading good books and being good at reading, sponsored by the Shanghai Municipal Press and Publication Bureau and the Information Office of the Shanghai Municipal People's Government, Shanghai Library, IP SHANGHAI, Sinan Reading Club and Shanghai Metro jointly launched the "Read a Good Book on the Subway" - "Scholarly Shanghai" The subway reading promotion activities encourage citizens to effectively use fragmented time to cultivate good reading habits, so that the fragrance of books can become a flowing landscape in Shanghai.
In this issue of the Morning News Thoughtful "Shanghai Meeting Room" program, we went to Metro Line 10 on April 19 to take the "Scholarly Reading" special train, and checked in in advance to experience the reading scene of the subway.
On the morning of April 19th, the "Scholarly Shanghai" subway reading promotion activity was officially launched, and Shanghai citizens can take the "Scholarly Reading" special train on the subway. On the same day, at the launching ceremony of Sinan House, the host read the proposal:
Dear Citizens,
Take the subway, read in the trajectory through the city, the text is like the scenery outside the carriage, sometimes fast, sometimes still, each page of the book is a stop, every story is a journey...... Let's walk with books together, read a good book on the subway, open the world of books, and read the beautiful Shanghai!
At noon on April 19, the reporter got on the train from Xintiandi Subway Station, the site of the First General Assembly of Metro Line 10, and got on the first "Scholarly Reading" special train.
The whole train is based on green, with a fresh vision, and presents a strong bookish atmosphere through fashionable character illustrations and moving reading quotations. Passengers who like e-books can scan the QR code to log in to the "Scholarly Shanghai" citizen micro-reading platform, obtain high-quality digital reading resources provided by Shanghai Library, China Literature, Himalaya, Seven Cats, Jingdong, Palm Reading and other platforms, and can browse the e-newspapers of Jiefang Daily, Wen Wei Po and Xinmin Evening News in the same day and in recent years, and can also participate in the theme activity of "Reading a Good Book on the Subway" through the IP SHANGHAI QR code to share their subway reading stories.
The "Scholarly Shanghai" citizen micro-reading platform will be stationed in the "Metro" APP for a long time, and will walk with passengers and readers every day. It is reported that from April 19 to May 19, citizens can take the "Scholarly Reading" special train of Metro Line 10.
The reporter noticed that in addition to the "Scholarly Reading" special train, the theme exhibition of "Reading a Good Book on the Subway" at Xintiandi Subway Station, the site of the First National Congress, has just been unveiled, and the exhibition lasts for two months, displaying photography, illustrations and text works related to "subway reading" in the form of a cultural corridor.
The exhibition aims to stimulate the public's interest and enthusiasm for reading by building a reading scene that is closely related to their daily lives. Among them, IP SHANGHAI and Sinan Reading Club jointly launched the "Metro Reading Recommended Book List", from the novel "The Last Gift" by 2021 Nobel Prize winner Abdul-Razak Gurnah to the famous writer Ma Boyong's "Great Doctor" series, making reading a pleasant enjoyment when commuting, and guiding citizens to choose good books that suit them and integrate reading into their daily life.
The Cultural Corridor of Shanghai Library Subway Station highlights key activities, showcasing the themes of the 3rd National Reading Conference, the 2024 Shanghai Book Fair and "Scholarly China" Shanghai Week, the National Public Library Service Publicity Week, and the 6th Shanghai Library Reading Season in the form of large-scale illustrations.
According to the Shanghai Citizens' Reading Survey, the top three places for citizens to choose are home scenes, transportation and libraries. In 2024, IP SHANGHAI and The Paper Flipbook Party jointly launched the "Shanghai Metro Readers" photo collection activity, which collected many reading scenes in the carriage.
Chen Yinchi, director of Fudan University Library, also gave a speech to the event: "Taking the subway to different jobs, holding books in hand leads to their respective spiritual worlds: recording the figure of subway readers is advocating reading on the road of life." ”