The development of the brand is inseparable from the original intention when it was born. This original intention carries the core concept and mission of a brand, and is also the cornerstone of all its decisions and actions in the future development process.
At present, domestic brands are emerging in an endless stream, and the competition in the international market is intensifying. In this context, if Chinese companies want to break through the situation of thousands of sails, it is crucial to stick to the original intention of the brand. In this era of many brands, only by sticking to the original intention, building solid quality, and innovating and developing can we finally create an excellent brand.
In order to support the high-quality development of Chinese brands, Forbes China and Bingo Consulting jointly launched the "2024 Forbes China Brand Value Series Selection" this year. After nearly two months of selection process, the results of this selection have been officially announced on April 17, and it is hoped that these brand forces that promote the steady and long-term development of Chinese consumption can provide Chinese enterprises with meaningful brand development ideas, and help cultivate more Chinese brands with strong brand value and international influence in the future.
In order to commend the selected brands in this selection and build an international communication platform for the industry to discuss brand development, we will hold the "2024 Forbes China Brand Development Forum" in Guangzhou on April 26 (next Friday).
With the theme of "Striving for Excellence", the forum will invite well-known economists, domestic and foreign brand representatives, industry experts, investors and other important guests to exchange and discuss hot topics such as brand economy, brand value and brand building, discuss the opportunities and challenges faced by Chinese brands, and lead the high-quality development of Chinese brands.
At that time, we will conduct an in-depth analysis of the results of the "2024 Forbes China Brand Value Series Selection" at the event site, and hold a grand award ceremony for the selected brands, and participate in this grand event of Chinese brands with all the selected brands, industry professionals and audiences!
More event information will be released soon, so stay tuned!
About Forbes China:
Founded in New York in 1917 with the slogan "Entrepreneurship, Tools for Wealth Creation", Forbes has become a leader in the industry with its entrepreneurial spirit and sense of innovation. The list produced by Forbes has been called a "barometer of the economy" and a "weather vane of wealth". In 2003, Forbes officially entered the Chinese market.
As a business media brand with innovation as its core, Forbes China adheres to the DNA of "Entrepreneurship, Innovation, and Wealth Creation", and has launched a series of lists and contents that have a huge impact on the economy and society by virtue of long-term observation and research on high-net-worth individuals, entrepreneurs, technology, investment, health, lifestyle and other fields. The impartiality and fairness of the Forbes China list make it a benchmark in various fields, and the insightful content also provides readers with multi-dimensional information reference, and inspires entrepreneurs and business elites to create more wealth and business value. At the same time, Forbes China is committed to creating an enterprising interactive community for high-end customers, providing a forward-looking and shared environment, and building an information ecological chain of entrepreneurship and innovation.
About Bingo Consulting
Bingo Consulting is a strategic brand marketing consulting company for Chinese consumer brands, with the mission of "revitalizing Chinese brands", and is committed to providing brands with strategic marketing solutions that can be implemented to help achieve sustainable growth of enterprises.
Since its establishment 12 years ago, Bingo has insisted on starting from business management, breaking the traditional role of consulting, and assisting enterprises to establish brand equity, transform growth methods and build a high market position as a "business partner". Long-term service for DJI, iFLYTEK, realme, Transsion, BBK, Kashi, Dora Duoshang and other industry representative brands, helping partners become industry champions.
Disclaimer: The above activities are business cooperation content, part/all of the data used for research are from partners and third parties, and the relevant views and conclusions are based on the above data research, and do not make any investment guidance and reference.