"I made a difficult decision to sell the Maybach 600 that had been with me for 9 years". Recently, Zhou Hongyi, chairman of 360 Company, launched the "Red Clothes Car Sale Collection Order", which caused an uproar on the Internet. According to him, in order to experience the feeling of a new generation of cars, luxury cars in the traditional sense will be abandoned, and as for which "domestic new energy intelligent networked car" can be qualified for its new car, it has become a hot topic in the car circle.
After the video was released, including Li Bin, Yu Chengdong, and many new car-making forces threw an "olive branch" to it, and Zhou Hongyi in addition to clearly rejecting the "small space" Wuling Hongguang recommendation, once again emphasized that he would experience it personally and test drive to feel whose car is good. So, which car is expected to become the "replacement" of the Maybach 600?
NIO ET9
As the fastest-responding new power brand, Li Bin, the founder of NIO, intends to provide Zhou Hongyi with a "test drive", and if you want to ask who can compete with the Maybach 600 under NIO, it is the NIO ET9 that was unveiled at the end of last year.
As a flagship executive sedan, the NIO ET9 has a length of more than 5.3m and a wheelbase of 3250mm, which can bring sufficient space redundancy, and with the intelligent chassis system and four-seat executive layout, the ride comfort and luxury can also be guaranteed. In addition, the NIO ET9 is also equipped with three lidars, a high-performance pure electric four-wheel drive system with silicon carbide, a 900V high-voltage architecture and a self-developed battery, which can not only add a safety guarantee for daily travel, but also is expected to bring excellent performance in terms of endurance and energy replenishment efficiency.
According to the plan, NIO ET9 will start delivery in the first quarter of next year, and the current pre-sale price is 800,000 yuan. If Zhou Hongyi chooses NIO ET9, he may be able to put forward some opinions from the perspective of target users, which is a good thing for both parties.
Ask the M9
Before Lei Jun "became popular", Yu Chengdong was a well-deserved celebrity in the car circle, and in the face of hot topics such as "technology bosses changing cars", he naturally would not let go. Counting the growing product circle of Hongmeng Zhixing, the most powerful one is the M9.
In terms of data, the M9 is positioned as a large SUV, although the interior adopts a six-seat layout, but the 3110mm wheelbase, the second row of zero-gravity seats, and the 25-speaker HUAWEI SOUND audio system do not affect its high-end texture at all; It is worth mentioning that in terms of driving assistance and vehicle ecology, the M9 is a well-deserved leader, and the experience level is closer to the life of "future cars".
As of the middle of this month, the M9 has exceeded 70,000 units in the first three months of its launch, and the actual sales volume in the past two months have reached more than 5,000 units. If some brands recommend models to Zhou Hongyi because they want to "exchange traffic for sales", there is a high probability that the M9 does not have this demand.
小鹏X9
Compared with NIO, Ideal and AITO, Xpeng Motors may be a little low-key, but in terms of execution, Xpeng Motors is unambiguous. On the night when Zhou Hongyi released the video, Xiaopeng Motors sent a Xiaopeng X9 to the downstairs of the 360 company, saying "Welcome to the in-depth experience", whether it is used or not, this wave of traffic has been caught by Xiaopeng X9.
Looking at the entire MPV market, Xpeng X9 is not the best-selling one, but in the pure electric MPV market, Xpeng X9 definitely has a certain right to speak. On the basis of the starting price of 359,800 yuan, the Xpeng X9 is equipped with air suspension, rear-wheel steering, on-board refrigerator and other configurations as standard, and the product strength is undoubted.
If Zhou Hongyi considers "cost performance", then Xpeng X9 should be an unavoidable pure electric MPV option.
ZEEKR 009 Glorious Edition
When it comes to the pure electric MPV market, ZEEKR 009 is one of the earliest models born, even if the guide price starts at 500,000 yuan, the highest monthly sales can reach more than 2,000 units. In response to Zhou Hongyi's request, Geely Yang Xueliang, who is active on the Internet, recommended the Zeekrypton 009 Glorious Edition, saying: "Meet your needs and match your temperament."
Compared with the existing model, the Zeekrypton 009 Glorious Edition uses a blackened front face and flatbread wheels, although the changes are not big, but visually it gives people a new feeling. At the same time, the interior of the new car adopts a large four-seat layout, luxurious audio-visual system, exclusive private space, and exquisite gold accents, which can enhance the luxury texture and bring an outstanding car experience.
It is worth mentioning that on the basis of the ordinary version, the ZEEKR 009 Brilliant Edition has added LiDAR, which is based on the 800V platform architecture, and belongs to the current leading level in terms of comprehensive strength. According to the usual practice, the Zeekrypton 009 Glorious Edition, which is positioned as a "four-seat luxury travel field", is not a volume model, and the price will be relatively high.
Ideal MEGA
If you want to ask who is the popular MPV this year? The Ideal MEGA is completely worthy of a vote, although the sales performance since its launch has not been as expected, but it does not prevent it from becoming a high-end MPV model suitable for business and family use.
Regarding the appearance of the Ideal MEGA, the evaluation on the market is mixed, but from the perspective of design sense and drag coefficient, the Ideal MEGA has created a new field of design.
At the same time, the performance of Ideal MEGA in assisted driving, human-computer interaction and humanization has been fully verified by Ideal L series models and has a solid user reputation. Choosing the ideal MEGA, Zhou Hongyi may be able to unlock a new travel scene.
Conclusion: After taking stock of the above five models, it is not difficult to see the outstanding performance of independent brands in the field of new energy, and it is natural for traditional luxury model users to choose independent new energy high-end models. So, which model do you think Zhou Hongyi will choose in the end? Welcome to express your views in the comment area.