The first batch of Xiaomi SU7 owners are already about to earn their backs
Chao News client reporter Zhu Gaoxiang
Xiaomi SU7 is so popular that it is not an exaggeration to call it "the most beautiful boy on the whole street".
Some car owners ridiculed that as long as they parked, there would be people constantly watching and taking pictures and touching, and the alarm on the mobile phone would ring non-stop.
This Lei Jun car that is "willing to bet on all the accumulated achievements and reputation in life" has its own traffic halo since its birth, and it is not only a frequent visitor to hot searches, but also the best monetization tool in the eyes of some people.
Live streaming, car rental, drainage...... The first batch of car owners are trying to squeeze out its use value, and of course, the effect is immediate. There are car owners who have more than 20,000 online people in the live broadcast room, several videos have increased by 100,000 fans, and some car owners have earned a lot of money by renting 3,000 yuan a day.
Drive the Xiaomi SU7 and be a blogger who travels around China
"Brothers, we have entered Tibet, and the scenery here is really beautiful. ”
On April 19, Mr. Zhan excitedly introduced the scenery along the way while driving, and the audience in the live broadcast room responded enthusiastically, asking some questions about the itinerary and vehicle performance from time to time, and the co-pilot companion in charge of the live broadcast also helped answer them.
This is the ninth day of Mr. Zhan's "circumnavigation of China in SU7", starting from Suzhou, passing through Wuhan, Chongqing, Chengdu, entering Lhasa, and driving along the frontier, and the whole trip is expected to last half a year.
Mr. Zhan's Xiaomi SU7. Photo courtesy of the interviewee
And all this has to start from the evening of March 28th, when Xiaomi cars were released, and Mr. Zhan stared at his mobile phone and grabbed one for the first time. "I chose the standard version of olive green, and I got the car on April 3, which is the first user in Suzhou to get the current car. Mr. Zhan said that after picking up the car, he was lucky to choose a "Leopard" license plate.
Seeing the high popularity of Xiaomi SU7, Mr. Zhan came up with the idea of becoming a travel blogger. As of April 19, Mr. Zhan has published 14 videos on the short video platform, each with about 100,000 views and nearly 9,000 fans.
"Our live broadcasts are irregular, and the duration will be determined temporarily based on factors such as signal strength, but in general, the number of people in the live broadcast room is still beyond expectations. Mr. Zhan told reporters that sometimes the number of viewers in the live broadcast room exceeded 500,000, the highest was more than 20,000 people online at the same time, and the lowest time was more than 2,000 people, and the popularity was still very high.
Screenshot of the live broadcast room. Photo courtesy of the interviewee
Mr. Zhan said frankly that if it were other cars, it would definitely not have such a high popularity, and the motivation to make short videos by himself would not be so high.
"I'm a more casual person, and like a specific travel route, we usually decide on the fly. For short video accounts, we don't expect to have many followers for the time being, but Xiaomi SU7 will definitely be an online and offline 'conspicuous bag' in the next few months, and there is still attention. Mr. Zhan said.
Because of Xiaomi SU7 and the number of fans has skyrocketed not only Mr. Zhan, the first batch of short video bloggers to pick up the car, Marimaru, in a live broadcast to show passers-by Xiaomi cars, attracted nearly 300,000 people to watch, more than 100 people gave gifts, and she even captioned this video with the exaggerated title of "The first batch of people who bought Xiaomi SU7 has already paid off!".
Another short video blogger Wang Huameng even ate the traffic benefits of Xiaomi SU7, as one of the 16 car owners who Lei Jun personally drove the door, relying on a number of video content related to Xiaomi SU7, in less than a week, the number of fans increased by more than 100,000.
The reporter saw that the number of likes on the videos released by the blogger before was generally less than 10,000, and the highest number of likes on videos related to Xiaomi SU7 reached 978,000, and there was no shortage of comments in the video comment area such as "I just saw Lei Jun and paid attention to her".
Rent a car for 3,000 yuan a day, and you can't rent it on May Day
On April 19th, more than half a month has passed since the Xiaomi SU7 started to be delivered, and there are still many customers who come to experience the Xiaomi Auto Hangzhou Joy City store on weekdays.
When the reporter walked into the store, several young people were looking around the car and discussing. Mr. Cheng, who has just worked for a short time, told reporters that he was attracted by Lei Jun's appeal and the appearance of Xiaomi SU7, and was planning to buy one, but the long delivery cycle made him a little entangled.
Xiaomi Auto Hangzhou Joy City Store. Photo by Chao News reporter Zhu Gaoxiang
On April 3, Xiaomi Auto officially started delivery at delivery centers in 28 cities across the country. "Xiaomi Auto Dading has exceeded 100,000 orders, and the number of locked orders has also exceeded 40,000 orders. At the first batch of Xiaomi SU7 delivery ceremony, Lei Jun, chairman of Xiaomi Group, revealed.
Under the constraints of factory capacity, the large order volume leads to long lead times. According to the official website of Xiaomi Auto, delivery is expected in 27-30 weeks after locking the order, which is about 7 months.
Xiaomi SU7 order page. Image source: Screenshot from the Internet
The long lead time allowed the first owners to see the business opportunity of renting a car. The reporter found that on platforms such as Xiaohongshu and Xianyu, there are many individuals and companies who do Xiaomi SU7 rental business.
Wang Qing (pseudonym), a car owner in Shanghai, told reporters that Xiaomi SU7 has become the latest symbol of scarcity and preciousness, and wherever the car goes, it is a "check-in point". Factors such as low delivery volume and long delivery cycle have also exacerbated the scarcity of Xiaomi SU7 in a short period of time.
"I have three cars here, namely Xiaguang purple, bay blue and rock gray three colors, are the founding top version, the daily rent is 3,000 yuan, recently it is still very popular, to make an appointment in advance, and the May Day holiday has been rented out. Wang Qing told reporters that in comparison, the current one-day rental price of Porsche Taycan is about 2,000 yuan, and the price of Tesla Model 3 rental a day is roughly 300 yuan.
Xiaomi SU7. Photo courtesy of the interviewee
Zhang Yan (not his real name), who runs a car rental agency, also got a few Xiaomi SU7s on the day of delivery on April 3. He told reporters that at present, the traffic of Xiaomi SU7 is the largest, and a post on social media about renting a car can attract dozens of inquiries every day, and other cars are relatively few.
He calculated an account for the reporter, taking the minimum down payment ratio currently provided by Xiaomi 15%, and the longest loan term of 60 periods, as an example, the minimum down payment of Xiaomi SU7 standard version is only 32,400 yuan, and the monthly payment is less than 3500 yuan. Based on the rental price of about 3,000 yuan per day, the income of renting out for one day basically covers the monthly payment.
In addition, there is also a car rental company to the reporter to quote 4,500 yuan per day, 68,000 yuan per month, according to this price and popularity, a car can be earned back in two or three months.
Zhang Yan told reporters that among the people who rent cars, there are ordinary "rice noodles", and there are also many media teachers, Internet celebrities, etc. "Traffic is money, and no one wants to miss this wave of opportunities to make money. Zhang Yan said.
Zhang Xiang, a researcher at the Automotive Industry Innovation Research Center of North China University of Technology, told Chao News reporters that "scarcity is expensive", so many people now use Xiaomi SU7 to "realize". But with the increase in production capacity and the decline in popularity, XiaomiSU7The attention will also decrease, after all, it is a product of hundreds of thousands of yuan, and it is okay as your own means of transportation, but you just want to use this to "make a wave", you still have to be more cautious.
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