From the release of the Huawei Pura70 series, we can see the continuous development of China's mobile phone market

Pay attention to the headline number "China Research Institute of Puhua Research Institute", reply to "free report" by private message, you can get a free report, come and get it quickly!

China Research Network

The release of Huawei's Pura 70 series mobile phones has indeed attracted widespread attention and enthusiastic response in the Chinese mobile phone market. Judging from the sales of Huawei Mall, the Pura 70 series was sold out in a very short period of time, which fully demonstrates the enthusiasm and expectation of consumers for this series of mobile phones.

From the perspective of price strategy, the pricing strategy of Huawei Pura 70 series is relatively reasonable, starting from 5499 yuan, covering different consumption levels. At the same time, different configurations and models also provide more choices to meet the diverse needs of consumers.

The sales policy of Huawei's global flagship store in Shenzhen also reflects Huawei's accurate grasp of the market. One person can only reserve one, regardless of model, configuration, or color, which helps to ensure the fairness and transparency of the market, and also avoids malicious panic buying and hoarding. At the same time, reservations require a valid ID, which further enhances the standardization and security of purchases.

The Huawei Pura 70 series also has many technical highlights. Equipped with HarmonyOS 4.2, the whole system supports advanced functions such as AI air control, intelligent payment, and access to the Pangu model, which not only improves the user experience, but also further consolidates Huawei's technological leadership in the mobile phone market.

Data from market research firm Canalys also fully illustrates the strong performance of Huawei phones in the domestic market. In the fourth quarter of 2023, Huawei's mobile phone shipments increased by 47% year-on-year, which not only demonstrates the strong market competitiveness of Huawei's mobile phones, but also indicates that Huawei has broader development prospects in the future mobile phone market.

In his New Year's speech, Huawei's Rotating Chairman Ken Hu mentioned that "the terminal business will continue to be committed to building king products and building a high-end brand with warmth", which also fully expressed Huawei's strategic planning and determination in the mobile phone business. In the future, we can expect Huawei to continue to make efforts in technology research and development, product innovation, and market promotion, and bring more high-quality and high-end mobile phone products to consumers.

Overall, the release of Huawei's Pura 70 series is a microcosm of the fierce competition in China's mobile phone market, and a reflection of Huawei's continued efforts in the mobile phone market. With the continuous progress of technology and the in-depth development of the market, we have reason to believe that Huawei will continue to maintain its leading position in the future mobile phone market and drive the continuous progress of the entire industry.

According to the display released by the China Research Institute of Puhua Industry Research Institute:

As the world's largest mobile phone producer and one of the important mobile phone markets, China's mobile phone industry has always attracted much attention. In the first two months of 2024, China's mobile phone market has shown strong growth momentum.

First of all, from the production side, mainland smartphone production reached 172 million units from January to February 2024, an increase of 31.3% year-on-year. This data fully illustrates the strong strength of the mainland's mobile phone manufacturing industry and the strong market demand. At the same time, the total output of mobile phones in the country also reached 234.062 million units, a year-on-year increase of 26.4%, which further confirms the prosperity and sustainable development of China's mobile phone industry.

On the sales side, the shipments of the mainland mobile phone market also showed a positive growth trend. According to statistics, from January to February 2024, the cumulative shipments of mobile phones in the mainland market reached 46.035 million units, a year-on-year increase of 14.6%. Among them, 5G mobile phones occupied an absolute dominant position, with shipments reaching 38.697 million units, a year-on-year increase of 13.3%, accounting for 84.1% of mobile phone shipments in the same period. This reflects consumers' preference for 5G mobile phones and the widespread application of 5G technology in the mobile phone market.

In addition, the pace of product replacement in the mobile phone market is also accelerating. In the first two months of 2024, the number of new mobile phone models launched in China reached 50, a year-on-year increase of 22.0%. Among them, there were 26 new models of 5G mobile phones, a year-on-year increase of 44.4%, accounting for 52.0% of the number of new mobile phone models listed in the same period. These new phones have not only been upgraded in terms of appearance design and hardware configuration, but also optimized in terms of photography, games, and battery life, providing consumers with more choices.

In terms of market distribution, domestic brand mobile phones occupy an important position in the market. From January to February 2024, China's domestic brand mobile phone shipments reached 38.078 million units, a year-on-year increase of 38.7%, accounting for 82.7% of mobile phone shipments in the same period. This shows the strong competitiveness of domestic brands in the mobile phone market and the continuous expansion of market share.

At the same time, the growth of the mobile phone market has also been affected by factors such as holidays. For example, in February, due to the Spring Festival, mobile phone shipments in the Chinese market fell year-on-year. Despite this, overall, the mobile phone market has maintained a growth trend.

Overall, in the first two months of 2024, China's mobile phone market has shown strong growth momentum and good development prospects. With the continuous advancement of technology and the continuous change of consumer demand, there is still huge room and potential for the development of the mobile phone market in the future.

The competition in China's mobile phone market is fierce. With the continuous progress of technology and the in-depth development of the market, major mobile phone manufacturers are constantly innovating and progressing to meet the needs and expectations of consumers.

First of all, the competition for market share is extremely fierce. According to data from market research institutions, vivo led the market with a market share of 16.9% in the first quarter of 2024 with its continuous pursuit of technological innovation and product quality. Honor and Huawei followed suit, achieving rapid market share growth through precise positioning and diversified product lines. These manufacturers continue to attract consumers and increase their market share by launching excellent models and series.

Secondly, product differentiation competition is also the key. In order to stand out from the crowd, manufacturers need to differentiate their products. For example, vivo's mobile phone series covers a wide area, from high-end to low-end, and its sub-brand iQOO also performs well. Honor mobile phones have achieved rapid market share growth by virtue of their precise positioning of young consumer groups and diversified product lines. Huawei, on the other hand, relies on its strong technical background and R&D strength to occupy a place in the mobile phone market.

In addition, price competition is also an important aspect of the mobile phone market. With the intensification of market competition, mobile phone manufacturers have attracted consumers through price reductions and promotions. However, this price competition has also brought some problems, such as some mobile phone manufacturers may pursue price advantages too much and ignore product quality and innovation.

In general, the competition in China's mobile phone market is all-round, including market share, product differentiation, price and other aspects. This kind of competition helps to promote the progress and development of the mobile phone industry, but at the same time, it also requires manufacturers to maintain rationality and balance, pay attention to product quality and innovation, to meet the real needs of consumers.

From the perspective of the global mobile phone market, the third quarter of 2023 is an important turning point. In this quarter, global smartphone production ended eight consecutive quarters of recession and showed a positive recovery. In the fourth quarter, this growth momentum was further consolidated, with smartphone production up 12.1% year-on-year to about 337 million units. This change not only reflects the vitality and potential of the global smartphone market, but also indicates possible future development trends.

Entering 2024, the inventory pressure of the smartphone industry chain will be significantly eased compared with 2023, which will help manufacturers adjust their production and market strategies more flexibly. However, it remains to be seen how the recovery will be, as the market is affected by a variety of factors, including consumer demand, technological innovation, and the policy environment.

It is worth mentioning that AI-enabled smartphones are gradually becoming popular. With the continuous development of artificial intelligence technology, more and more mobile phones have begun to incorporate AI elements to improve user experience and functionality. This is not only an important trend in the smartphone market, but also provides new development opportunities for mobile phone manufacturers.

In addition, China's domestic mobile phone brand enterprises are active in innovation. The continuous breakthrough of satellite direct connection technology has brought more possibilities for mobile phone communication; The highlights of folding screen mobile phones continue to provide users with more diverse choices; The introduction of artificial intelligence technologies such as large models has further improved the intelligence level of mobile phones. These innovative measures will promote the upgrading of the core components of mobile phones in mainland China and reshape the pattern of the mobile phone industry and supply chain in mainland China.

Overall, the global mobile phone market is undergoing a revolution driven by a combination of technological innovation and market adjustment. With the popularization and application of 5G, AI and other technologies, as well as the continuous change of consumer demand, more new trends and new opportunities will emerge in the mobile phone market in the future.

Key features of AI phones include:

Smart assistants: AI phones usually have built-in smart assistants, such as Apple's Siri, Google's Google Assistant, etc., which can recognize the user's voice commands and provide a variety of services such as information query, schedule management, and smart home control.

Smart photography: AI technology is increasingly widely used in mobile phone photography. The AI phone can automatically recognize the shooting scene, optimize the shooting parameters, and even realize advanced functions such as portrait beautification and background blurring.

Smart recommendation: AI phones can analyze users' usage habits and recommend relevant apps, content, and services for users. For example, recommending news, videos, or products based on a user's browsing history.

Smart security: AI technology can also improve the security of mobile phones. For example, more secure unlocking methods are achieved through technologies such as face recognition and voiceprint recognition; Detect malware and fraud through AI algorithms to protect users' privacy and data security.

With the continuous development of AI technology, the functions and application scenarios of AI mobile phones are also expanding. In the future, AI mobile phones may be more deeply integrated into people's lives and provide more intelligent and convenient services. At the same time, with the continuous advancement of technology, the performance and price of AI mobile phones will also be more affordable, so that more people can enjoy the convenience brought by AI technology.

It should be noted that although AI mobile phones bring a lot of convenience, users also need to pay attention to protecting personal privacy and data security when using them. Users are advised to update their phone systems and apps regularly, avoid using apps from unknown sources, and be cautious about authorizing apps to access personal information.

The AI wave in the mobile phone industry began in the second half of 2023, when Chinese and foreign mobile phone manufacturers collectively "entered" the artificial intelligence (AI) battlefield in the field of mobile communications. For example, many overseas brands such as Google and Samsung, as well as domestic mobile phone manufacturers such as Huawei, Xiaomi, OPPO, and vivo, all announced at that time that they would join the army of promoting generative artificial intelligence (AIGC) applications in the field of smartphones.

Counterpoint Research, an international market research organization, predicts that 2024 will be the first year of global AI mobile phones. According to the agency, more than 500 million AIGC-enabled handsets are expected to be shipped by the end of 2027.

In the case of slow iteration and upgrading of hardware technology, it is difficult for mobile phone manufacturers to win the favor of consumers through a little upgrade of hardware. After all, there is not much difference in experience between the mobile phones of a few years ago and the latest mobile phones.

According to Techlnsights, the global smartphone replacement cycle in 2023 will reach a record high of 51 months, and many users are still using models released four years ago.

In 2023, the popularity of AI large models has made mobile phone manufacturers at home and abroad see the possibility of innovating in software experience. On the one hand, the evolution of AI is expected to improve the user experience of smartphones at the software level, thereby driving more consumer demand. On the other hand, jumping out of the vicious circle of hardware "rolling" each other, seeking new competition points, and playing differentiation are also important bargaining chips to gain advantages in the new competition.

The concept of "AI + mobile phone" will become a strong consensus in the industry in 2024, and this year is also known as the "first year of AI mobile phones". Driven by this wave, no mobile phone company wants to miss the prosperity of this track.

At the same time, it reveals the potential demand and potential opportunities of the market, provides accurate market intelligence information and scientific decision-making basis for strategic investors to choose the appropriate investment time and the company's leadership to make strategic planning, and also has great reference value for government departments.

If you want to know more about the professional analysis of the smartphone industry, you can click to view the report written by the China Research Institute of Puhua Research Institute This report also contains a wealth of data, in-depth analysis, professional methods and value insights to help you better understand the trends, risks and opportunities of the industry.

Pay attention to the headline number "China Research Institute of Puhua Research Institute", reply to "free report" by private message, you can get a free report, come and get it quickly!