The era of China's catering industry has transitioned from the incremental market to the stock market, and the future catering entrepreneurship may fall into the environment of "rolling" and "being rolled" for a long time, and the good days of compound annual growth of 10% may be gone.
But on the other hand, challenges and opportunities often go hand in hand, for example, although the entire industry is notoriously "volume", but fortunately, the market is getting bigger and bigger, and the market has not yet reached saturation.
So, how do entrepreneurs quickly seize the number of customers and market share in the era of "stock"? To solve this problem, we first need to clarify where the new growth point of the catering market is in the future, just as "I have no people, I have excellent people, and I turn around", if entrepreneurs want to gain a firm foothold in the catering market, they may wish to refine the core strategy from two aspects, one is to create a personalized USP, do what others have not done, say what others have not said, and dig out the advantages of store management in the subdivided field; On the other hand, it is to win in "space", as we all know, the current catering market in first- and second-tier cities is nearly saturated, but there are still a large number of blank markets in third- and fourth-tier cities and urban and rural areas waiting to be tapped.
Of course, if you want to start a stable business, it is also very important to choose the right category, for example, the fried chicken fast food snack that is currently the most popular among young consumers is very suitable for entrepreneurs who are new to the catering industry, because of the low cost of opening a store, high profit margins and short payback period. The emergence of fried chicken franchise has improved the overall operation and management efficiency of the industry.
So, how does fried chicken restaurant franchise help entrepreneurs achieve business growth?
First, do a good job of "addition and subtraction".
What is "addition and subtraction"? In essence, it is "spending money where it should be spent and saving money where it should save costs", which is also the key to the continued profitability of fried chicken franchises. When we talk about "spending money", we will naturally think of marketing activities and online streaming, through the help of fried chicken franchise brands, with the help of online and offline activities to improve the exposure of the store, so as to attract consumers to buy products in the store, as for "saving money" Some of the advantages are more obvious, such as the supply of ingredients, most of the fried chicken franchise brands have their own food factories and cold chain supply systems, if entrepreneurs choose to join the fried chicken restaurant, they can be centrally purchased through the brand headquarters, unified delivery, and then obtain good quality ingredients at a cost-effective purchase price.
Second, the "whole store output" service
If you choose to join the fried chicken restaurant, you can get all-round technical support from the brand headquarters, which is the "whole store output" model, including store site selection, technical training, decoration design, opening guidance, operation promotion and post-supervision, etc., because with the guidance of professional teachers, you can avoid the problems that may be encountered in the daily store operation process.
3. Product R&D and innovation
As we all know, consumers' taste needs are never static, and in order to grasp the taste needs of consumers, entrepreneurs need to continue to launch new fried chicken products, and joined the fried chicken brand, the brand headquarters will regularly develop new products that meet the taste preferences of the public, and provide free fried technology and formula for franchisees, so as to help franchisees occupy the core advantage of market competition.
Of course, it is worth noting that any entrepreneurship is an investment, and investment means that there is a certain risk, so if entrepreneurs want to start a stable business, they need to carefully choose entrepreneurial projects, and the most important thing is to shop around and protect their basic interests.