Juye Gongbi peony painting has become a regional cultural business card.
Nowadays, in Heze, Shandong, which is known as the "peony capital of China", the "works" written by people are no longer limited to paper around the peony flowers of the national color and natural fragrance. In recent years, Heze has made full use of its unique advantages such as planting scale, germplasm resources, and planting and breeding formats to achieve three-dimensional comprehensive development. Walking into Heze, you will find that the "fancy story" here is fascinating, the "fancy economy" has sprung up, and the "fancy life" is incomparably beautiful.
At present, the peony seed oil, peony essential oil, peony perfume, peony flower tea, peony cosmetics and other deep-processed products in Heze City have reached more than 260 in 11 categories, and the peony characteristic industry has been selected as the "top ten" industry in Shandong Province "Goose Formation" cluster, with a total annual output value of 10.2 billion yuan. Heze has embarked on a path of peony industrialization development based on medicinal peony, ornamental peony and oil peony, and has realized the growth of Heze peony on the "chain" and the growth of flowers all the way.
From "rich" to "rich"
In the Nancheng Sub-district Office of Mudan District, Heze City, Hou Yawei's peony specialty store has entered the peak sales season, and peony derivative products such as peony porcelain, peony seed oil, and peony stamen tea have become sought-after commodities.
"Are there any green peonies on the peony flowers on the peony porcelain?" "At present, the Heze International Peony Culture and Tourism Festival is being held, and more and more people are buying peony derivatives. During the lunch break, Ms. Zhu, a citizen, pushed the door and entered to buy a batch of peony porcelain as a souvenir for customers who came to travel.
"Peony is a symbol of wealth, every festival, tourism festival, many citizens will buy gifts to friends. Peony is also the flower of my wealth. Hou Yawei said that he has been engaged in the sales of peony products for more than ten years, and knows a lot about peony series products, and there are a full range of peony products in the specialty store, including eating, drinking, using, rewarding, peony seed oil, peony cosmetics, peony seed tea, peony porcelain, peony immortal flowers, etc. are all displayed on the shelf. "My wife and I are both engaged in the sales of peony products, and this rich flower feeds our family. He said.
There is such a village in Heze City, where more than 300 households almost all have formed an indissoluble bond with peonies: every family is busy selling flowers, and every household is a peony businessman. After experiencing the arduous process of the older generation of villagers "carrying sacks into the rivers and lakes", the peony industry is now all over the country. Countless peony gardens in the village linger like a ribbon on the banks of the Zhaowang River, delivering high-quality peonies to all parts of the country. This village is a professional village for peony planting and sales - Wangqiao Village, Huangzhen District, Mudan District.
In the peony industrial park of Shandong Haosen Flowers and Trees Co., Ltd. in Wangqiao Village, the reporter just entered the park, and what caught his eye was a sea of peony flowers planted in a row, leaf after leaf, and a patch of greenhouses. "In the past, I used to go out to work, but after the village built a peony industrial park, I transferred my family's land and worked in the park, which was very good to be able to find employment and take care of my family!" Wang Qiang, a villager in Wangqiao Village, told reporters that he could earn four or five thousand yuan a month in the park.
At present, Wangqiao Village has planted more than 20,000 acres of peonies and peonies, and the Huangzhen Street where it is located has become the largest field peony and peony planting base and multi-season peony cultivation base in Heze City, with the number of multi-season peonies accounting for more than 80% of the city, and it has also become a new landmark and Internet celebrity check-in place for Heze peony industry.
The government sets up the stage, and the people sing. Huangzhen Street, Mudan District, Heze City, relying on the advantages of peony planting resources, has found a unique way, actively innovated marketing and planting methods, built a peony planting base of 10,000 mu, differentiated development of peony seedlings and fresh cut flower products, and created a new development pattern of peony industrialization, marketization, scale and standardization, and walked out of a new path of "Internet + peony", and built the peony industry into a large industry that drives the masses to increase income and get rich.
In order to further broaden sales channels and polish the city's "peony business card", Huangzhen Street is based on the advantages of Heze peony resources, continues to explore innovative models, and vigorously develops e-commerce marketing. Under the cultivation of the town street office, the villagers of Wangqiao Village have upgraded from the early manpower promotion to Internet sales, live broadcasting, and now to "contracting the construction of peony gardens all over the country + providing technical support", with diligence and wisdom, the villagers have upgraded "driving trucks to the whole country" to "sitting at home and selling the whole country" and "driving Heze peonies to the whole country".
Speaking of the development of the peony industry, Mu Jing, secretary of the Party Working Committee of Huangzhen Street, seemed a little excited. Mu Jing told reporters that today, the annual income of the peony industry in Wangqiao Village can reach nearly 30 million yuan, with an average of more than 20,000 yuan per capita. Through live broadcasting, Heze peony has entered thousands of households, further polishing the brand of "China's peony capital".
Let "appearance" become "output value"
The flowers bloom and fall, and the flowering period is limited. Peony flowers are delicious and fragrant, but the characteristics of strong seasonality and short flowering period make people feel that "the forest flowers are too hurried". How to prolong the beauty and make the peony "always bloom without thanks"?
Peony root is used for medicine, seed oil is extracted, stamen is used for tea, petal extraction is used, seed meal is used for feed, and branches and leaves are used for incense...... By "eating dry and squeezing clean" a flower, Heze has embarked on a path of peony industrialization development based on medicinal peonies, ornamental peonies and oil peonies, and has formed a unique circular economy standard.
In the exhibition hall of Heze Kangpu Biotechnology Co., Ltd., located in Malinggang Town, Luxi New District, peony seed oil, peony flower tea, stamen tea, peony cosmetics and other products with peony as raw materials are overwhelming. "An order from a customer in Guangzhou is being made in the workshop, ordering 300,000 peony masks. There was also an order from a large daily chemical group in Shanghai for 30 tons of peony seed oil. According to Wang Liangang, general manager of the company, the company has developed more than 40 peony products in three series, including peony seed oil, peony stamen tea and peony cosmetics, which have been exported to Germany, the United States, Japan and other countries, with export sales of more than 20 million yuan.
Similarly, Heze Zhonghua Biotechnology Co., Ltd., which mainly produces peony washing and beauty products, has a 3,000-square-meter 100,000-level GMP pharmaceutical dust-free purification workshop, and when the automatic mask production line is fully loaded, the daily production capacity can reach 100,000 pieces of peony mask.
When the floral aroma of peony collides with Western-style coffee, a feeling of fragrant and slightly bitter, sweet in the throat is endless. Recently, in the production workshop of Tianbao Peony Biotechnology Co., Ltd. in Luxi New District, more than 60,000 peony coffees have been produced one after another, ready to be sent to Beijing. According to reports, peony seed oil is rich in α-linolenic acid (omega-3 series), which is a polyunsaturated fatty acid and has many benefits for the human body. The company began to develop peony coffee in 2019, and while breaking through the difficulty of the coffee making process, it innovatively integrated α-linolenic acid into coffee, which has become the "new favorite" of the coffee market.
Not only that, Blue Sky Blue Food Co., Ltd., which is mainly engaged in the production of food, has participated in the 2023 Beijing promotion event of "Hospitality Shandong, Good Product Shandong", and its peony products have been unanimously praised by other exhibitors and foreign friends. The company mainly produces more than 100 kinds of products of four types, including peony flower tea, peony candied fruit, peony nutritional food, and peony extract, which sell well in more than 20 provinces and regions in China. At present, peony flower candied fruit products have business cooperation with more than 100 large catering enterprises at home and abroad, and peony extract has established a strategic alliance with well-known domestic cosmetics brands.
With the help of science and technology, the cross-border journey of "One Flower" is amazing. At present, the peony processing enterprises in Heze City have developed to 14, and the production scale and product grade have been leading the development of the domestic industry.
Turning "flower viewing" into "culture"
Peony sets up the stage and sings culturally. Under the "flower appreciation fever", the cultural and creative products with peony as the element show the cultural heritage and charm of Heze.
"This peony flower blooming on the white porcelain plate can freeze the grace and luxury of the peony. In her own peony porcelain research and production workshop, Liu Huili carefully laid out the peony flowers and leaves one by one, ready to be roasted, with detailed textures and realistic shapes, as if flowers had just been picked from the peony garden. "In 2005, I created the first peony porcelain research and production workshop in Heze, in order to further sublimate the artistic value and life value, in 2022, I established Heze Guozhiyun Biotechnology Co., Ltd., trying to integrate Heze peony culture and ceramic culture, promote Heze peony porcelain to the world, and live up to the hometown reputation of 'Heze peony in the world'. Liu Huili said.
"What I am crocheting in my hand is the work that participated in this year's Peony Festival exhibition, this peony flower is only a part of the whole work, and the full picture cannot be revealed yet, and it will not be displayed until the exhibition opens. Before the opening of the Peony Festival, in the ancient crochet workshop in Southwest Lu, Malinggang Town, Zhang Huiling, 68, and more than a dozen peasant women chatted while crocheting.
It is understood that crochet is a kind of traditional folk handicraft, also known as crochet flower, which belongs to a category of hand-embroidery skills. As a characteristic folk handicraft, after the continuous exploration and development of the older generation of folk craftsmen, it is now not only limited to practicality, but also has artistic and cultural value.
Zhang Huiling, as the founder of the ancient crochet workshop in southwest Lu, has been exposed to learning hand-crochet since childhood, and has been exploring and innovating several times, constantly integrating new elements of peony, and has created more than 10 shapes of peony works, and established a cultural media company, driving nearly 5,000 local people to flexibly generate income, and the works are transported to home and abroad in the form of online sales, so that the peony "fragrance floats in the world".
Walking into the home of Chen Sujing, the inheritor of dough sculpture in Muli Village, Malinggang Town, the peony flowers with bright colors and gorgeous flowers came into view. "These peony dough sculptures are not only ornamental, but also edible. As soon as these words came out, everyone was amazed. Chen Sujing said that in order to welcome the 33rd Heze International Peony Culture and Tourism Festival, she read a large number of books about peony, selected high-quality wheat flour, natural pigments and edible glue and other ingredients, after careful deployment, and combined the dough molding process with cooking skills, and finally researched this set of ornamental and edible "dough peony". At the same time, she also uses special moisturizing technology, which can make the "face sculpture peony" maintain its original color for a long time in the exhibition.
In a studio of the peasant calligraphy and painting base in Hongmiao Village, Juye County, Heze City, the painter Wang Shanhua holds two brushes in his hand and uses them alternately, starting the draft, outlining the line, and coloring...... Stroke by stroke, meticulous. Not long after, a graceful peony flower jumped on the paper. "I can earn four or five hundred yuan by painting a painting, and I can paint almost one painting a week, and I don't have to delay my family's work. By painting peonies, my family's life has been much better in recent years. Wang Shanhua, who has a disability, said that she began to learn painting from local painters in 2014 and has been persisting until now.
"Peony painting is the master of Juye Gongbi painting, the painters on the basis of inheriting the traditional techniques, combined with modern craftsmanship and meticulous work, the works are unique. Cheng Junwei, president of Juye County Painting and Calligraphy Institute, said. The peony branches in the painting are luxuriant, full of color and vivid, the flowers and leaves are clearly layered and scattered, the flower heads are either budding or swaying, and the branches, buds and buds echo each other, highlighting the grace and luxury of the peony.
The peony painting of Juye Gongbi, which depicts the charm of peony, has become a business card of Shandong's regional culture. Peony paintings from here, such as "Blooming Flowers", "Splendid Spring", "Crowning Flowers", "National Treasures" and "Prosperous China", have been featured in major events such as the Shanghai Cooperation Organization Qingdao Summit, the China International Import Expo, the China-ASEAN Expo, and important venues such as the Shandong Hall of the Great Hall of the People.
Peony pile embroidery, root carving, egg carving, carved porcelain...... Nowadays, in Heze, cultural and creative products with peony as elements emerge in an endless stream and bloom everywhere.
At present, the peony industry in Heze has realized the expansion from ornamental to edible, medicinal, health care and other fields, from the peony food of food, tea and wine, to peony characteristic health care products, cosmetics, and then to peony porcelain, peony painting, peony real flowers and other cultural and creative artworks, throughout the agriculture, industry, service industry and other industrial fields, peony incense, peony silk, peony paper-cutting and other peony cultural and creative products "a hundred flowers bloom".
A flower, from gathering tourists to gorgeously turning into a flower of culture, art, and industry, "blooms" in Heze, and is favored by everyone to "occupy the good things in the city", showing the national color and fragrance.