Recently, Ms. Chen from Guangdong
Bought a gold ring from a well-known brand
But in less than two months, it actually faded?
And the twists and turns of after-sales made her even more unexpected......
Do pure gold rings fade?
Returns have gone through twists and turns
On April 17, Ms. Chen (pseudonym) from Guangdong reported that she spent 2,394 yuan to buy a Chow Tai Fook pure gold ring, and more than a month later, the ring appeared gray-white spots, and it seemed that a small piece of gold film had been lost.
Ms. Chan said that Chow Tai Fook denied that it was a fake, but could not issue a quality inspection report. The store did not agree to return the ring and suggested that Ms. Chen send the ring back to the manufacturer for repair. However, on April 11, the store clerk took the initiative to contact Ms. Chen and said that she agreed to return the goods and would refund the full amount. At present, Ms. Chen has processed the return.
In response to Ms. Chen's question about the quality of the gold ring, on the 17th, the relevant person in charge of Chow Tai Fook responded that the company attached great importance to the recent feedback from customers that the pure gold ring they purchased appeared gray and white spots after wearing it for a period of time, and had investigated and verified it at the first time.
The person in charge said that the company had inquired about the quality inspection report of the product batch and verified that the product of the batch met the jewelry product quality certification standards. After active negotiation with customers, the after-sales treatment was completed in person on April 15, and the customers expressed satisfaction with the brand service and treatment plan.
The exact reason for the fading of gold jewellery is yet to be officially announced.
Netizens questioned:
What about the test report?
In this regard, many netizens questioned why the test report was not published since the refund was made?
Every day of leftovers: Why can't I get a test report?
AB Aimemon: Looking forward to testing the truth, big brands have such problems, can they still buy with confidence?
Chu Zhe: The industry can't issue a test report, and it is even more difficult for consumers, and it is the most terrible thing for real stores to sell fake goods.
Others say the water in the gold industry is too deep.
Instant noodles only eat braised beef flavor: do the relevant departments care?
Fly, brother: The golden water is too deep, you have to keep your eyes open when you buy it.
Can you still be overweight when shopping for gold jewellery online?
The product logo should be read clearly
Recently, Ms. Wu, a consumer, bought 3 gold jewelry online, and felt that the bracelet was "a little heavy" after receiving it, and found that the bracelet marked 1.5g actually had 3g. I felt confused, so I consulted the store's customer service, and the customer service explained that because the gold jewelry is hollow, the inside will be reinforced with glue, so it will be heavier. Ms. Wu felt that this statement was a little wrong, so she went back and took a closer look at the name of the store: Chow Tai Fook! She searched for the copycat brand "Zhou Dafu" on the e-commerce platform, and dozens of stores appeared.
As soon as the news came out, some netizens said: "If I hadn't seen this hot search, I wouldn't have found out that mine was also fake." Some netizens quipped: "What is this word? I don't even recognize it." ”
(Fu is a little more than Fu)
The reporter saw that the names of the stores that Ms. Wu purchased online were Chow Tai Fook Online Promotion Mall and Chow Tai Fook Wanda Online Store, and the actual payment of the three gold jewelry was 562.03 yuan, 579.76 yuan and 562.03 yuan respectively. In addition, the avatars of these stores also use the logo of authentic Chow Tai Fook.
Screenshot of the page
On the morning of April 17, the reporter searched on the e-commerce platform and found that the two stores that Ms. Wu had previously purchased could no longer be found. However, there are still many similar stores, and the store names all contain the words "Chow Tai Fu", such as "Chow Tai Fu K Gold Brand Counter Store", "Chow Tai Fu Counter Wanda First Floor", "Chow Tai Fu Gold Online Selection", etc. Subsequently, the reporter reported the matter to the platform, and the platform said that it would deal with these stores on the same day. At noon on the 17th, the reporter searched again and found that the relevant stores had been blocked.
The reporter consulted Chow Tai Fook as a consumer and learned that if the middle of the gold jewelry is hollow, it is impossible to inject glue for processing. In addition, the gram weight marked on the product is unlikely to be "overweight" twice as much. If consumers want to know whether the store they purchased their goods from is an official store, they can go to Chow Tai Fook's official WeChat official account to check.
"Real gold is not afraid of fire"
But it may really fade
As the saying goes, "real gold is not afraid of fire", but did you know that the fading of gold jewelry may not be due to the lack of color of gold jewelry, but to other reasons.
What does gold jewellery discolor when it comes into contact with something?
(1) Do not come into contact with substances containing acids and alkalis, otherwise it will discolor and dull gold jewelry.
(2) Do not come into contact with oil-containing daily necessities, cosmetics and daily necessities containing mercury and lead, otherwise the gold jewelry will be dull or white.
(3) Do not contact and rub with metal substances containing platinum, palladium, silver, lead, aluminum, tin, mercury (mercury) and other metal substances, otherwise the contact points will turn white. In 2021, Mr. Wang, a citizen of Nanchang, accidentally broke the thermometer, causing the gold jewelry he purchased to fade. Later, the staff of the gold store helped him burn it with fire, and as soon as he burned it, there was gold, which was equivalent to a layer of silver water on the surface, only to find out that it was a false alarm.
Some of the sweat is waste and harmful substances in the human body, and when these substances come into contact with the silver and copper in gold jewelry, they will produce a chemical reaction to produce silver chloride and copper sulfide, which can cause the jewelry to discolor or fade.
When silver and copper in gold jewellery come into contact, silver chloride and copper sulfide are produced and appear as deep black chemical salts. This chemical salt often falls from gold jewellery and contaminates the wearer's skin, leaving a very visible black stain on the skin.
At present, cosmetics have also become one of the indispensable "roles" in people's lives. If it is applied to the skin of the wearing area of gold jewelry, it will undoubtedly provide an opportunity for cosmetics containing chemicals to "get together" with gold jewelry that is most afraid of chemical erosion, and the results can be imagined. Some cosmetics also contain some fine hard particles, which can wear down gold jewelry.
Geographical factors can also cause gold jewellery to lose its lustre. For example, in drier areas, the air contains more fine dust, which will form a kind of "human sandpaper" after being contaminated with the human body, which can erode gold jewelry into very fine debris and local black stains. It's worth mentioning that talcum powders or moisturizers also contain similar particles, which can also eclipse gold jewellery as mentioned above.
What to do if the gold fades?
1. When the gold jewelry fades, slightly darkens and blackens, you can wipe it repeatedly with a soft cloth, and then wash it with a neutral jewelry cleaner to restore the color.
2. Jewelry cleaning cotton cloth is also a good choice for cleaning gold jewelry now, it not only protects the jewelry from contamination, but also makes it like new.
3. When the gold jewelry fades seriously, it should be cleaned with an ultrasonic cleaner or potion in a professional cleaning and processing place.
Source: Hangzhou Traffic 918, Morning News, Southern Metropolis Daily, Jimu News, Financial Times, CCTV Finance, Urban Scene, Shanghai Gold Jewelry Industry Association, netizen comments