Ladies and gentlemen, Huawei has recently come to another wave of commotion, which has made the majority of netizens say "I don't understand"!
From the announcement to the start of sales, in just 3 days, the Huawei P series has been transformed into the Pura series. Yu Chengdong also stood on the platform in person: "Today, the Huawei P series is upgraded to HUAWEI Pura, let's start again with a new attitude!"
▲ Screenshot of Huawei's official Weibo
Having said that, this sudden upgrade was not decided by Huawei with a pat on the head. As early as May 2019, Huawei began to quietly deploy and applied for the registration of a number of "Pura" and "HUAWEI Pura" trademarks. After several years of patient waiting and careful preparation, the two trademarks have now been successfully registered, laying the legal foundation for this upgrade.
I have to say that Huawei's operation is really far-sighted. They have long been aware of market trends and consumer needs, and are fully prepared for the launch of the Pura series through early trademark layout and continuous technology research and development.
▲ The picture comes from Love Design
Playing idle chess to burn the cold stove - it seems that Huawei is playing quite slippery in the game of trademark chess!
Having said that, the importance of trademarks for enterprises is self-evident. I don't know if it was Lu Xun or who said: "Enterprises have no trademarks, and entrepreneurship is in vain." "Huawei has made a lot of efforts in this regard, in addition to Hongmeng, it has also applied for a series of trademarks such as Kunlun, King Kong, Xuanwu, etc., which sound lofty, which is simply the "Classic of Mountains and Seas". In the automotive field, Huawei is not to be outdone, and has applied for a number of "jie" character Chinese trademarks, including Hejie, Zhenjie, Yuejie, etc., which is simply to include the entire universe in the bag.
So, why does Huawei spend so much time on trademarks? In fact, the appropriate advance layout of trademarks is a long-term plan for trademark strategy. In addition to registering core trademarks, enterprises should also consider registering some trademarks that may have potential in the future. This can not only avoid possible trademark infringement disputes in the future, but also provide a strong guarantee for enterprises to explore new markets.
▲ The picture comes from Love Design
However, the intellectual property experts of ZBJ.com also reminded that if the applied trademark is not used for a long time, it may also face the risk of being revoked. Therefore, enterprises should not only pay attention to the current hot and mainstream, but also pay attention to the future potential and trend in the layout and management of trademarks. Only in this way can we be invincible in the fierce market competition.
In short, although Huawei's upgrade of the P series to the Pura series is sudden, it is behind the long-term careful preparation and foresight. If you have any questions about trademark application, use, transaction, renewal, etc., please feel free to consult the intellectual property experts of ZBJ.com.