In addition to the traditional medical care, education, IT and engineering, there are also many treasured professions in business, and public relations specialist is one of them.
Although this profession is not as broad as that of a marketing specialist, it is still suitable for friends who are engaged in media liaison, press officer, public relations consultant, public affairs and other related work.
Today, I would like to share with you the case of a recently approved PR-related client:
Congratulations to Ms. R for passing the VET PR Specialist Evaluation
Case Study
Ms. R, graduated with a master's degree in the UK, although her undergraduate and master's majors have nothing to do with PR, she has been involved in public relations related work since returning to China after graduation, and has more than 6 years of experience.
On January 8, 2024, Ms. R, who had all the materials, submitted an application for VET career assessment, and successfully passed the career assessment of public relations specialist on March 20, 2024.
225311 Public Relations Professional, who plans, develops, implements, and evaluates information and communication strategies to build an understanding and favorable perception of the organization, its products and services, and its role in the community.
The corresponding Australian technical assessment agency for this position is Vetassess (VET), which is a GROUP B occupation, and the applicant needs to have a bachelor's degree or above;
Related Majors:
- Public relations (to study and maintain an understanding and favorable perception of the organization and its products, services, and roles);
- Communication and Media Studies;
- Journalism;
Related Courses:
Communication, Public Communication, Public Relations, Communication Management, Media Communication Skills, Publishing Formats and Techniques, Marketing, Advertising, Multimedia, Event Management, Business Writing and Editing.
Work Experience Requirements:
- Applicants with a bachelor's degree or above, majoring in a highly relevant field of work in the nominated position, should have at least 1 year of post-degree relevant work experience in the past 5 years;
- Applicants with a bachelor's degree or above, and a tertiary degree highly relevant to the nominated position, a minimum of 2 years of relevant post-degree work experience in the past 5 years;
- Applicants with a bachelor's degree or above, the major is not highly related, and at least 3 years of relevant work experience after the past 5 years of education is required;
For pre-undergraduate work experience, 5 years of highly relevant work experience and at least 1 year of relevant work experience in the last 5 years.
It should be noted that many people will vaguely think that the relevant positions of marketing, brand and public can be exchanged with each other, but in fact, the difference is not small.
Public-related positions that meet the requirements of the job evaluation body, including media liaison officer, press officer, promotion officer, public affairs officer, public relations consultant, public relations officer, etc.;
Positions that are not recognized by the job evaluation agency as related to public relations include advertising specialists, marketing specialists, market research analysts, copywriters, liaison officers, etc.;
The position of public relations specialist belongs to the short-term occupation list (S list) of Australian immigration, and applicants can immigrate to Australia through the skilled migration 190/491 visa or the employer-sponsored 482/494 visa.
Of course, each state has different state sponsorship policies and occupational lists, and each applicant is different. If you work in the PR field, you may want to seize the opportunity to tailor an immigration package that works for you.