Pink cherry blossoms sway in the breeze on both sides of the road, and yellow rape flowers and bees dance a waltz of spring in the fields.
In this season of thriving, a traditional food processing enterprise, is quietly changing, only took more than two years, relying on the resource advantages of industry and agriculture, will promote buckwheat flowers, characteristic homestays, specialty coffee, in-depth experience, sightseeing and tourism as an important starting point for industrial integration and development, and actively participate in the development of "industry + tourism + multi-industry", derived from a variety of new business models such as industry, rural cultural tourism, entity chains, etc., with the brand of high-quality products as the main product, and have successively developed "buckwheat" and "buckwheat". "Buckwheat Township" characteristic brand. It has attracted people from all over the world to study and research, and it has become a tourist check-in place with distinctive characteristics. It has embarked on a road of integrated development of food processing, homestay tourism, and entity chains.
It is Chunhua Silk Road Xingchun Co., Ltd.
The industrial development of "buckwheat".
In March 2022, Luo Zhaobiao, a young man from Chunhua County, Shaanxi Province, returned to his hometown to start a business, established Chunhua Silk Road Xingchun Co., Ltd., and invested 13 million yuan to build the province's first standardized buckwheat dumpling production line with an annual output of 3 million bags. It has also expanded the development and construction of buckwheat planting bases, intangible cultural heritage workshop exhibition and experience halls and e-commerce operation centers.
Since then, the road of industrial development of a bowl of dumplings has gone to poetry and distance.
At the beginning of the business, Luo Zhaobiao registered and created the "buckwheat flower" brand, and invested a lot of research and development funds, and Shaanxi Normal University, Northwest University, Shaanxi Food and Agriculture, Northwest A&F University experts and professors to research and develop the traditional buckwheat dumplings, and developed non-fried buckwheat instant noodles, which became the first product of semi-dry noodles in China, maintaining and restoring the taste of buckwheat noodles and fresh noodles, ensuring that consumers can eat the original Chunhua buckwheat dumplings in places where there are no offline stores, and has obtained two invention patents in a row.
Taking quality as the foundation of the survival and development of the enterprise, in order to develop delicious and healthy foods, Luo Zhaobiao has invited experts and professors to improve the process of products and develop new products. Around the Dragon Boat Festival this year, the company's research and development of selenium-rich polypeptide buckwheat dumplings is about to be launched, the dumplings are made of high-quality buckwheat flour and wheat flour, and raw materials such as selenium-rich germ powder, small molecule peptide powder, walnut peptide powder and other raw materials are urgently needed to provide consumers with delicious and healthy food.
The imminent launch of the new product is not only a better breakthrough in the old process, but also gives greater independent intellectual property rights to the company's products, so that the products have core competitiveness.
Nowadays, with modern technology, the market has become broader after solving the limitations of the edible scene. The dumplings are not only sold all over the country, but also exported to Japan, South Korea, Southeast Asia and other countries and regions.
The rural agricultural tourism in the "buckwheat lane".
With the further development of the enterprise, the best products "buckwheat" also came into being, as the company's agricultural tourism homestay project, "buckwheat" planning and construction of homestay farming experience park, in order to ensure that tourists can enjoy comfortable accommodation at the same time, but also to experience a variety of tourism activities, the park maintains the original ecological mode of agriculture, added many fashionable elements, and plugged in the wings of take-off for traditional farming production.
"Buckwheat" covers an area of 470 acres, with a total investment of 30 million yuan, with the theme of 400 acres of field flower landscape, to create rape flowers, buckwheat, sunflowers and other grain and oil crops, distributed rest, sky mirror and other experiential landscape spots. In the park, there are farmland ecology, covered bridge pavilions, buckwheat coffee pastoral cafes, pastoral homestays, etc., relying on the upgrading of old and idle housing resources to form a demonstration park for the integration of agriculture and tourism.
The first phase of the project has completed the construction of catering, homestays, cafes, book houses, non-powered amusement facilities, campsites, etc. In addition to the accommodation itself, the project is equipped with a wide range of modern facilities and services that will make you feel a different kind of travel experience from the city. Whether you're enjoying a reading in the afternoon sun, sipping a cup of coffee, or riding a motocross bike on the sand, you'll be warmed up and drunk!
According to Luo Zhaobiao, a super-large dumpling bed will also be built in the park, and a bed and a handful of buckwheat flour will be used to tell the story of Chunhua buckwheat dumplings.
After the project is completed and put into operation, it will effectively realize the rational development and utilization of rural resources, promote the development of rural economy, and improve the living standards of farmers.
Through vigorously developing the integration of agriculture and tourism, "Buckwheat Blossom" continues to innovate and diversify the mechanism of linking agriculture with agriculture, and increases the asset income and wage income of farmers in various ways through land transfer, shareholding dividends, park work, work-for-relief, professional farmer training, etc., and drives the organic connection between farmers and modern agriculture. At the same time, it will also drive the development of local transportation, service, catering, tourism and other supporting industries, cultivate and develop product processing, logistics and distribution, tourism services, product sales, skills training and other formats, attract all kinds of talents to return to their hometowns and start businesses, realize local employment of part of the labor force, and increase family income.
The entity chain of "Buckwheat Township".
In Xi'an, you will meet with "buckwheat township", as a restaurant of Chunhua buckwheat noodles, the "buckwheat township" brand has long been famous, and now, "buckwheat township" has joined the big family of Yuansheng Youpin, in order to make a bigger cake in the buckwheat industry, and provide consumers with more mellow and delicious buckwheat dumplings.
"We have positioned a fast food chain and built a factory, in addition to fresh vegetables, other basic finished or semi-finished products are distributed in a centralized manner, and at the same time, we have also made innovations in side dishes and soups to enrich customer choices. Wang Pengbin, the founder of the "Buckwheat Township" brand, introduced that his first store was opened in the prosperous business district of Xi'an, and at present, "Buckwheat Township" has 30 chain stores in Xi'an alone, and the monthly net revenue of the 50-square-meter standard store is more than 20,000 yuan.
It is reported that at present, Chunhua buckwheat noodles and dumplings have developed to more than 1,000 stores, mainly concentrated in Xi'an, Xianyang and Chunhua counties and their surroundings, forming a Chunhua buckwheat noodles and dumplings catering brand represented by "buckwheat township", with an annual turnover of more than 400 million yuan.
"Chunhua buckwheat noodles are a thousand-year-old delicacy, and the product has withstood the test of time. At the same time, buckwheat is a big health food with the same origin of medicine and food, in line with the consumption trend of modern people, Chunhua has the confidence to make this bowl of buckwheat dumplings and Chunhua buckwheat industry into a big industry that enriches the people and strengthens the county. Zuo Jiefang, deputy county magistrate of Chunhua County, said.
In the rolling upsurge of Chunhua County's continuous optimization of resource allocation, striving to accelerate the pace of rural revitalization and developing new quality productivity, and in order to achieve the goal of achieving a total output value of 5 billion yuan in the buckwheat industry in 2025, Chunhua Silk Road Xingchun Co., Ltd. has played a good first move, taking buckwheat noodles as the root, extending and strengthening the industrial chain, forming a "foundation" for the integrated development of primary, secondary and tertiary industries in planting, catering, processing and agricultural tourism. In the future, standing at a new starting point of continuous innovation and development, the company will continue to take the integrated development of "industry, agriculture, culture, tourism and commerce" as the goal, strengthen the momentum of innovation, continuously enhance the core competitiveness of the enterprise, and contribute to rural revitalization and high-quality economic and social development of the county.
(Reporter Lu Xintao)
Editor in charge: Anxin Review: Yang Yong
[If you have news leads, please report them to us.] Report material pay attention to the WeChat public account of Northwest Information News (xbxxbwx) to leave a message or add an edited WeChat ID: y609235490 Submission email:]