The red-clothed sect leader Zhou Hongyi is becoming more and more aware of traffic.
Previously, Yu Chengdong expressed his views on the incident of Yu Chengdong's mobile phone holder, and he pointed out that if you use car navigation without using a mobile phone holder, then the mobile phone may be taken by your girlfriend to play and take it for inspection, so the mobile phone cannot leave your sight for a moment.
This wave of Zhou Hongyi's views has resonated with many car owners, thinking that Zhou Hongyi has spoken to the key point.
And Zhou Hongyi recently issued a red-clothed car solicitation order, saying that he would sell the Maybach 600 that had been with him for 9 years and change to new energy. "Why sell the Maybach, the main thing is to experience the feeling of a new generation of cars, the ancients said to break the boat, so to sell this car, give up the traditional sense of luxury cars, and replace them with domestic new energy intelligent connected cars. ”
Then, Zhou Hongyi raised his concerns: first, which friend who makes second-hand cars is willing to help him pick up the car, second, let everyone recommend what car to change, and at the same time call new energy manufacturers, who is willing to take this opportunity to provide him with an experience car, for him to commute, he will not refuse.
Zhou Hongyi's solicitation order to sell cars and shouting to car dealers quickly detonated the topic again and quickly became a hot topic.
Some netizens summarized that there are two main points for Zhou Hongyi's purpose of the car sale solicitation order: one is that Maybach wants to sell it at a high price, and the other is that the new car does not want to spend money.
Zhou Hongyi's shouting quickly attracted a response from Li Bin of Weilai and Yu Chengdong of Huawei. Li Bin first contacted Zhou Hongyi and asked him if he wanted to test the car.
The second person to contact is Huawei's Yu Chengdong,He said that Huawei ZhijieS7Just launched,It's very suitable for Mr. Zhou's temperament,If it's not suitable, you can come over for a test drive first。
Next, Xiaopeng Motors directly drove the car downstairs to Zhou Hongyi's company and invited Zhou Hongyi to experience Xiaopeng X9. In the article, Xpeng Motors officially said that Xpeng X9 has a lot of space and is also very intelligent, welcome to experience it in depth.
Now the follow-up response of the car boss has triggered the butterfly effect, and smart car companies are seizing the traffic of Zhou Hongyi selling Maybach S600, and more and more car company bosses are queuing up to send cars. They all went to Zhou Hongyi's Weibo to check in or Aite Zhou Hongyi.
A few days ago, Yang Honghai, chief technology officer of Kia China, issued a document suggesting that Zhou Hongyi should not consider other electric vehicle brands before trying Kia EV5, EV6 and EV9.
The senior vice president of Geely Holding Group shouted on Weibo, recommending ZEEKR 009 Guanghui, saying that it meets your needs and conforms to your temperament.
GAC Haobo responded: That is, Ahao's real-name recommendation for the upcoming 2024 Haobo HT, to have a beautiful appearance and gullwing doors, to have a driving experience with or without a picture NDA, and double 800 battery life can ensure worry-free travel.
In addition, Chen Zhuo, president of AVATR Technology, said that the master, with high appearance, high technology and high value, AVATR 12 is worth starting!
Yangwang Auto also left a message on Zhou Hongyi's Weibo: Yangwang U8 has arranged it for you. Deng Chenghao, CEO of Deep Blue Automobile, said: Mr. Zhou, take a look at Deep Blue G318, I will provide one for you to experience at my own expense.
Zhou Hongyi is now undoubtedly experiencing the refreshing feeling of accepting a group of car companies queuing up to report to him and even review and even review the folds as a big man.
With Zhou Hongyi's topic marketing ability and ability to play with traffic, more car companies will respond in the future. At present, Dongfeng Nano Yi Yihua is shouting Zhou Hongyi on Weibo, and Dongfeng Nano 01 is willing to give him one for free. Therefore, one of the major purposes predicted by netizens for Zhou Hongyi - "new cars don't want to spend money", if Zhou Hongyi wants to, there is a high probability that there is no problem.
This wave of event marketing exposes a cruel truth
From a marketing point of view, it can be regarded as Zhou Hongyi using his celebrity effect and traffic to personally plan an event marketing.
Successful event marketing is continuous and progresses in stages, including the introduction period, the development period to the climax period, and the closing, and finally pushes the topic to the climax step by step. Successful event marketing ultimately leads to product sales and brand reputation.
Judging from the current stage, Zhou Hongyi's wave of event marketing has successfully attracted the attention of many media, car companies, and the people who eat melons.
With more and more bigwigs in the car delivery experience, Zhou Hongyi will next line up one by one to test the car, and the moment when he finally buys the car may be the climax stage of this wave of event marketing.
Now there are more and more bigwigs involved in the experience of sending cars to Zhou Hongyi, exposing a truth: although in March this year, China's new energy vehicle market is growing year-on-year, but there are too many brands in the energy vehicle market, and everyone seems to be unwilling to miss any traffic and exposure opportunities.
From another angle, it can also be seen that the auto market is now entering a bottleneck period and saturation period, and has entered the buyer's market stage. For the sake of promotion and sales, everyone is out of the box and seizes every opportunity that can be seized.
Now the right to choose and dominate falls into the hands of Zhou Hongyi, who Zhou Hongyi finally chooses, and finally gives his own evaluation, driven by Zhou Hongyi's traffic, will become a very hot topic in the car circle.
Everyone has seen that the reason for Zhou Hongyi's change of car this time, replacing Maybach 600 and replacing domestic new energy, which means two points, one of them, Zhou Hongyi, as a well-known Internet company boss, has personally tested and selected the car, which means that in terms of product power, driving experience, quality, intelligence and other aspects, it is to defeat many opponents in Zhou Hongyi's eyes, and it can also guide many people to buy this car.
Second: Zhou Hongyi sold the Maybach 600 to choose the car, which provides a great traffic effect and brand and word-of-mouth effect for the car company's own products. It may indirectly help the car company's next sales.
Zhou Hongyi understands the traffic, how should things end, and how to avoid bad endings?
The question is, now that this matter is so high-profile in front of the public, it has involved a lot of car company bigwigs, how should it end in the end?
According to the development of the incident, now that so many car companies are queuing up to send cars, Zhou Hongyi will test drive, experience and explain the driving experience to the public, which may continue to attract a lot of attention, and this traffic heat may be wave after wave.
Judging from this matter itself, Zhou Hongyi seems to be personally going into battle to demonstrate how to play the traffic of Nezha who has invested in him.
Some time ago, when Lei Jun exposed the Xiaomi factory, Zhou Hongyi also publicly criticized Nezha for not understanding marketing, some time ago, Zhou Hongyi visited the Nezha factory and called on Nezha to learn from Xiaomi in marketing, and criticized Nezha Automobile's "awkward name and marketing" self-hilarity'".
Nowadays, the topic and traffic of "selling Maybach 600 and choosing domestic new energy" have been driven, which can be said to be a successful event marketing.
If Zhou Hongyi chooses Nezha, then the purpose of this matter is very obvious, which is to use the big guy to bring heat to Nezha.
And if Zhou Hongyi chooses other brands, it will be a big harm to Nezha, and it also means that Zhou Hongyi's wave of traffic is a wedding dress for other car companies.
Therefore, although Zhou Hongyi understands the traffic, how to end it and how to avoid the end is very crucial. In general, Zhou Hongyi has seen the truth of the current involution of new energy car companies, and a large number of car companies will participate and seize all opportunities that can be exposed.
But also because of this, if the matter of choosing a car is mixed with interests, and it is ultimately a reversal event that exceeds people's expectations, Zhou Hongyi may be bombarded by a large number of car companies, which damages his personal reputation and the credibility and brand trust value of related car companies.
Now there are more and more car companies shouting to Zhou Hongyi for his test drive, essentially hoping that Zhou Hongyi can have a product exposure and communication effect on his car company test drive experience from an objective point of view.
It is suggested that Zhou Hongyi must be based on his heart and test drive experience, not mixed with any interest relationship, and truly let everyone see the progress of the industry and the differentiation and highlights of different automotive product experiences through test drives, so as to drive benign exchanges.
Author: Wang Xinxi, Senior Reviewer of TMT This article is not reproduced without permission