Electric Zhijia News, on April 18, Li Auto held a new car press conference, and the entry-level SUV Ideal L6 was officially launched. The L6 is divided into two models, Pro and Max, with prices of 249,800 yuan and 279,800 yuan respectively. This is also the lowest price of Li Auto at present. It is reported that the ideal L6 will be delivered in small batches next week, and large-scale deliveries will start in May.
It is worth mentioning that the obvious difference between this press conference and previous press conferences is that Li Xiang is much more low-key than ever. Before the release of each car, Li Xiang himself must have created various momentum on social media. But before this press conference, Li Xiang has not been on Weibo to build momentum for the new car, compared to the recent bees crowded into the live broadcast room, for their new platform car company bigwigs, Li Xiang has become much more low-key.
Another change is that Li Xiang, who has always been high-profile, no longer exaggerates the "arrogant" label for the new car like "the best SUV within 5 million", but when introducing various configurations, he "touched" the Porsche Cayenne. Li Xiang did not control the whole scene as usual, but only opened a scene, and then handed over the responsibility of explaining the product to the person in charge of each business line of Ideal. In the end, even the price was not announced by him, which was the first time in the ideal new car launch. Finally, the L6 launch event was not broadcast live in real time, but was recorded and broadcast. The benefits of this are clear, minimizing mistakes and risks.
At the same time, a large-scale organizational restructuring unfolded within Ideal. In the past, Li Xiang directly managed the three horizontal departments of product, supply and commercial, but now, Li Xiang will focus more on the product business. Strong product strength has always been the ideal proud of the longboard, with the adjustment of Li Xiang's focus of work, the ideal intends to put this card, play a better effect.
Wang Xing, CEO of Meituan and investor of Ideal, reposted the video of the L6 press conference of Li Auto on Moments last night and commented on L6 and MEGA. Wang Xing said: Let's put it this way, I think that among all the models launched by Ideal so far, the L6 will most likely be the one that Ideal's employees buy the most. I'm sure many of Ideal's employees knew this in their hearts during the design and production of this car. Later, he said in the post area: In other words, MEGA is a bit like a car made for the ideal CEO himself, and L6 is the car made by the ideal employee for himself.
Wang Xing rarely speaks in the circle of friends, and in 2024, there will only be 2 pieces to share in the circle of friends, one of which will give the ideal. Wang Xing's implication seems to be that he is dissatisfied with the ideal MEGA and Li Xiang, especially that the MEGA is a car built for CEO Li Xiang. After MEGA was listed, it triggered very fierce online public opinion, and the sales volume did not meet expectations, causing the stock price to plummet. Wang Xing has reduced his shareholding in Li Auto several times in the past two years, and his shareholding ratio has decreased from 21.76% to 21.53%.