Huawei Pura70 was launched, and many people said that this time Apple was scared to pee again, and Apple was caught off guard. It is expected that Apple's sales will decline again......
Seriously, the launch of Huawei Pura70 will definitely have an impact on Apple, which is certain, but it would be a bit exaggerated to say that Apple is going to scare pee or something like that, because the actual impact is really not big.
So the question is, how to calculate this impact? In fact, it is very simple, that is, how much sales will the Pura70 steal from Apple, and how much revenue will this sales affect Apple, which is the loss.
According to the agency's forecast, the total sales of the Pura70 series are expected to exceed about 10 million, after all, the performance of this mobile phone is here, in the Mate60 is still playing a residual heat, and the upgrade is not large, the sales of the Pura70 series will not be so big.
So this sales of about 10 million, is it the sales that Apple has been robbed of? Of course, it can't be counted all, half of it is very good, after all, Pura70 will also steal the sales of other domestic machines.
In other words, the Pura70 series, the sales that really grabbed from Apple, are about 5 million units.
The average price of Apple's mobile phone sales in China is about 6,000 yuan, 5 million units, and the average price is 6,000 yuan, which is 30 billion yuan.
Does 30 billion yuan have a big impact on Apple? It's not that big, Apple's revenue in fiscal 2023 is 383.285 billion US dollars (about 2.77 trillion yuan), and its annual profit is 96.995 billion US dollars (about 700 billion yuan).
The revenue of 30 billion yuan may be very large for other companies, but for Apple, it is only about 1%.
So speaking of which, what Apple is scared of pee, and sales are about to collapse, it's just everyone's self-absorption, YY.
Huawei's current sales are mainly concentrated in China, and it is basically not bought overseas, for many reasons, such as Huawei's current mobile phone performance is indeed a little poor, and for example, Huawei mobile phones do not have GMS, and Google family buckets cannot be installed, so overseas users are not cold.
The domestic high-end market is so big, Apple wants to share, Honor, Xiaomi, OPPO, VIVO also shares, and the competition is quite fierce, resulting in Huawei Pura series, Mate series, and there are not many points.
For Huawei, at present, the real most important thing is not to steal Apple's share, nor to scare Apple, for Huawei, the real significance is that the launch of Pura70 represents Huawei's real resumption of the release rhythm of a year's dual flagships.
At the same time, through Pura70, Huawei officially announced to the world that Huawei Kirin chips and 5G have officially returned, and the next 5G flagship mobile phone can be launched without restrictions.
At the same time, through the Pura70, Huawei also officially announced to the outside world that Huawei's Kirin chip has entered the process of small steps and continuous iteration, and in half a year, it has been upgraded from Kirin 9000S to Kirin 9010.
This means that there has been a big breakthrough in the process and yield of domestic chips, so Huawei's GPU, AI, intelligent cockpit chips, etc., will explode in an all-round way, which is far more important than Pura70 itself.
So Huawei Pura70, it is not about how much impact it has on Apple, and it has little impact on Apple, its impact is all-round, from mobile phones to chips, to cars and so on.