On April 16, at the spring press conference of BYD's Formula Leopard Automobile, three new cars were released - Leopard 8, SUPER 3, and SUPER 9.
Before the start of the press conference, Formula Leopard named the conference "'Fanghua' Formula Leopard Automobile Spring Conference", and did not disclose what products and new technologies will be released at the beginning, but after entering the huge venue, it was found that this press conference must not be simple.
First of all, there is a sports car covered with a cloth on the far right side of the platform, and the other positions are free, but you can feel that the booth is very slender, which shows that the content of this time is not ordinary. The official said that the conference will jointly solve the future answer of automobile form and personality life, and witness the new definition of new energy vehicle technical standards and lifestyle.
Refresh the traditional impression
For many people, the Formula Leopard brand is like a pure off-road brand, after all, the first model Leopard 5 has already made the brand qualitative, but as the press conference progressed, [Auto Wiki] found that the goal of Formula Leopard is far more than just beating other off-road brands.
Previously, at the Leopard 5 press conference, Equation Leopard has been showing outdoor ecology and off-road scenes, I thought it was the tone of the brand, but I didn't expect it to be just the product route of Leopard 5. Its first model, the Leopard 5, based on BYD's DMO super hybrid off-road platform, defines the standard of new energy off-road vehicles for the first time with all-round and powerful product strength, fully meets the diversified individual needs of consumers, and becomes the optimal solution for new energy off-road, bringing users a benchmark experience across outdoor off-road, urban travel, and surrounding life.
The first surprise appearance at this press conference was the Leopard 8, which was born from the previously released concept car SUPER 8, which is an in-depth solution to the hard-core flagship, and gathers the essence of the science fiction universe with the aesthetics of "Future Starship", creating a flagship benchmark with a sense of futurism, power and majesty, and becoming a dream for self and family to advance beautifully.
The design of the Leopard 8 adopts the aesthetic language of a futuristic starship, with a strong visual impact, extreme light and shadow design and proportions. In terms of configuration, the Leopard 8 is equipped with a hybrid four-wheel drive system, and it will also be equipped with the Yunlin-P intelligent hydraulic body control system, while the Leopard 8 will be equipped with a longitudinal high-power engine + dedicated CTC battery + dedicated off-road rear-wheel drive assembly, integrated electronic differential lock, which is equivalent to a more hardcore off-road SUV, and can also be regarded as a small version of the U8.
New products are unveiled
In addition to the surprise Leopard 8, another product closer to civilians, the SUPER 3, has also been unveiled in a concept version, and this time the product is expected to still benchmark against various models of tank brands in the same class, but the final launch time has not yet been determined.
SUPER 3 is the concept car of Leopard 3, based on the inspiration of "interstellar chariot", with simple, exaggerated and three-dimensional lines to create a sculptural metal body structure, and in the clean and neat posture of constantly jumping out of the colorful personality elements, forming a flamboyant personality expression, is the Equation Leopard's bold solution to the flexible personality, but also the dream of freedom and the pursuit of infinite soaring. From the overall shape, it can be seen that this product will be a product that allows consumers to maintain their love for trendy toys, and in the video of the press conference, you can also see that the roof is equipped with an on-board drone cabin, which will bring new ways to play.
SUPER 9 is the ultimate solution to performance aesthetics, and the dream of the ultimate fusion of speed and art. As a professional sports car in the Speedster category, the SUPER 9 adopts a "space cockpit" style double cab and an open roof design, outlining up to 9 air ducts with a curve that is "like a flying dragon and graceful like a dragon". The ultimate art of resisting the wind is a model of high-performance sports cars in the new energy era.
In terms of appearance, this SUPER 9 is very dynamic and combative overall, with the iconic headlights blending with the raised curves of the fenders to form a smooth overall shape. As the first sports car designed by BYD's chief designer Iger for the Formula Leopard, it features a floating double-wing butterfly door that enhances aesthetics and functionality. On the whole, this product has an excellent wind resistance design and a sense of power, but the official did not give too many detailed parameters, and it is still in the mass production stage, and there is no windshield and there is no possibility of real road for the time being.
Head to head
Before the appearance of today's three products, Equation Leopard actually only has a lone Leopard 5 product in the market to compete with products of the same level, and the most direct opponent is actually Great Wall Motor's tank brand. As the two representatives of the square box products, the two cars have always been faintly opposed.
The market price of the Leopard 5 is 259,800-352,800, while the price of the tank 400Hi4-T is 285,800-289,800, and the price of the tank 500 and Hi4-T versions is 335,000-395,000, and the price range coincides. Therefore, the Leopard 5 will play two products at the same time, and although the upcoming Leopard 8 has not yet been priced, it is foreseeable that it will fight against the tank 700Hi4-T, and the SUPER 3 will use the category of trendy toys to set off another wave of trend at the 200,000 yuan level.
The last SUPER 9 actually has no rivals in the field of supercars, so this product is more like a product created by Equation Leopard in order to weaken its off-road brand attributes and strengthen its "personalized brand" attributes.
It can be seen that the planning of the product and market of Equation Leopard is carried out in an orderly manner, and another highlight of this spring conference is that many Leopard 5 users' cars were exhibited on the spot, many of which have been deeply modified and modified by users themselves, full of personality, showing the colorful lifestyle of Equation Leopard user groups. This is also the concept that the Equation Leopard brand strongly advocates - to use technology and users to expand the boundaries of life infinitely, so that life is more vivid and exciting.
This spring conference can be regarded as a surprise, the three new cars are highly anticipated one by one, and the Beijing Auto Show in the near future, Formula Leopard will carry the product matrix to land strongly, and the public is in close contact, which is worth looking forward to.