Recently, the car circle has been "involuted" to the need for business leaders to personally get off the field, from last year Li Bin's 12 hours of uninterrupted live broadcast, the chairman or CEO of various car companies have been live on the network, on April 14, Chery Group Chairman live broadcast Yin Tongyue live test drive Xingtu Star Era ET's intelligent driving function, this test also let the App founder Luo Zhenyu accompanied, this cross-border combination of unexpected joy instantly exploded out of the circle.
In Beijing on the 15th, Chery Star Era ET models also officially opened pre-sale, this time the Star Era ET provides a total of pure electric version and extended range version, respectively, REEV series: Plus 199,000 yuan, Pro 219,000 yuan, Pro+ 239,000 yuan, and BEV series: Pro 239,000 yuan, Pro four-wheel drive 249,000 yuan, Pro urban intelligent driving 259,000 yuan, Max 289,000 yuan, Ultra 329,000 yuan.
At the press conference, Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd., CTO of Chery Automobile Engineering Technology R&D Institute and President, directly said: "The Epoch ET is the SUV with the best performance within 500,000 yuan. ”
Chery has always had the label of "science and engineering man", so it was still shocking to hear the sentence "Star Era ET is the best performance SUV within 500,000" at the scene.
Chery is being itself
As a high-end brand under Chery Xingtu, the Star Era is highly anticipated by Chery people and consumers, and the Star Era ES, which has been listed before, is still disrupting the sedan market of 200,000 yuan, and even pulling the price of B-class cars of many traditional car companies to about 150,000 yuan, which is enough to see the product strength of Star Era.
At the press conference, Zhang Guozhong, Executive Deputy General Manager of Chery Automobile Co., Ltd., said: "We will build the Xingtu brand into a luxury brand loved by the world, become the most competitive 'BBA', and lead the entire Chery Group brand upward." To this end, he also said: "Chery Group will focus on the 'upward dimension' and reduce the 'downward involution', on the one hand, it must be bold in innovation, have the courage to pursue subversive breakthroughs, and constantly write new chapters and create new possibilities with new technologies and new models, and on the other hand, it must honestly do a good job in quality, build a system and build a brand." With the two-wheel drive of technological innovation and user demand, we continue to polish the ultimate product power and bring a new experience of ultra-comfortable high-end new energy travel to global users. ”
Among them, "upward dimension" and "downward involution" are the most critical keywords. Chery, as a "science and engineering man", many people disdain their stubbornness to focus on engines and gearboxes, and many car companies have worked the exterior and interior, stealing a lot of market share, so today's Star Era has not only upgraded and improved the product configuration, but also carried out a more modern design for the overall shape. When improving itself, it did not roll up in the same level market, which is Chery's upward path.
Make the product credible
In fact, the reason for the volume of the automobile market is not only that there are many players, but also that the demand of Chinese people for cars is very comprehensive, so it takes more hard work to build a good car that is applauded and called. China's 1.4 billion people still have very peculiar car needs, and Chery Automobile's 27 years of technology accumulation has created such an all-round player with all-round performance in safety, intelligence, driving control and comfort, and also provides two power modes of extended range / pure electric to choose from, which is enough to meet the needs of most consumers in the car environment.
Xingtu created this series of Star Era, mainly for the mainstream user group composed of the middle class of warm technology, who need a balance between life and career, and more importantly, a warm and comfortable inner resonance. Based on this starting point, the overall design style of Epoch ET is quite simple and elegant, powered by the global ultra-comfortable and high-performance electric platform E0X.
The sealed front face of the Star Era ET is very simple and atmospheric, and the butterfly design inspiration creates a sense of high-end, coupled with the horizontal through light strip and the inverted trapezoidal smart headlights, which further fills the sporty atmosphere of the vehicle. The body dimensions are 4955x1975x1698mm, and the wheelbase is 3000mm. The whole vehicle looks very atmospheric and stable, and the rounded body surface creates a good visual sense.
In terms of the interior of the product, the car is equipped with zero-gravity seats, a 23-speaker audio system with a 2140W power amplifier, and a DHS health monitoring system, and claims to be the first movable "star bar". The car is equipped with a 15.6-inch central control screen, with baby mode, pet mode, karaoke mode and other functions. From the intelligent connection of the car to the comfort of the user, the Star Era ET gives a full range of experience.
Go far
Epoch ET also has a good performance in intelligent technology, using the latest generation of intelligent driving assistance system, with automatic following, automatic parking and other functions, improving the convenience and safety of driving. At the same time, the intelligent connected system can also be seamlessly connected with the mobile phone, so that the driver can experience convenient Internet services.
The mileage and energy efficiency of new energy have always been the pain points that users are most concerned about. As a blockbuster model of Xingtu's high-end new energy, the Epoch ET has a maximum range of 760km for the pure electric version and a comprehensive range of more than 1500km for the extended range version. In terms of power system, the Epoch ET is equipped with a combination of high-efficiency electric motors and high-energy-density lithium batteries, which have excellent endurance. The new model is available in 60 kWh, 82 kWh and 100 kWh battery capacity versions, covering a range of 500 to 700 km. The Epoch ET is equipped with CATL's super-rechargeable battery, which relies on the global 800V platform and can drive 400 kilometers in 10 minutes at a normal temperature of 25°C.
What's more, it is also equipped with an advanced intelligent electronic control system that can intelligently adjust the output power according to road conditions and driving needs, allowing the vehicle to maintain optimal performance in different environments. Moreover, it is believed that Chery's data will be very accurate, and even the mileage data may have a "false response".
In fact, in the live broadcast on the 14th, Yin Tongyue, chairman of Chery Group, talked about Chery's mileage data confirmation once: "Chery's 'reverse false standard' has a lot to do with Chery's culture, and every number must be confirmed repeatedly before daring to announce it." At the same time, it is also related to Chery's globalization strategy and global layout, which should leave room for testing methods in different countries and ensure that these things are credible. ”
Although this press conference is huge, it is only a pre-sale, because this model will be the crowning work of Xingtu in 2024 to impact the high-end, and its pure electric version and extended range version will help Xingtu rush to China's independent luxury brand, and the competition will be relatively mature products such as Wenjie, ideal, and Lantu, and Star Era ET wants to pull out a piece of meat in their mouths, which can rely not only on Chery's reputation, but also ET's scientific and technological strength, endurance and safety capabilities.