Three heads of cultural and tourism enterprises share their insights on investing in Fujian——
High-quality business environment to "attract phoenixes to Fujian" to build a world-renowned tourist destination
Quanzhou.com, April 19 (Financial Media Reporter Huang Weiyi/Text Chen Xiaoyang/Picture) Large projects and good projects have injected strong new momentum into the high-quality development of the cultural and tourism economy. At the Fujian Provincial Cultural and Tourism Project Investment and Financing Matchmaking Conference held yesterday, Xu Qingshui, Chairman of Anteng Group Co., Ltd., Wu Xiaoxiang, Executive Director of Fujian Xigu Cultural Tourism Group, and Zhang Kejia, Chairman of Luoyang Heyi Culture Media Co., Ltd., respectively combined their own investment experience in Fujian to share their experience from the dimensions of business environment, cultural and tourism resources, and industrial prospects.
Xu Qingshui, Chairman of Itanium Group Co., Ltd.: Innovate the hotel culture format and build a new platform to connect the world
Quanzhou is not only a rich mine of culture, but also the frontier of innovation and openness. As a local enterprise rooted in Quanzhou, Itanium Group has been deeply involved in the cultural tourism industry for many years, and every step of the layout aims to enhance the international popularity and attractiveness of Quanzhou and even Fujian. For example, after the strategic cooperation with Hilton Group, the landmark 100th Hilton brand hotel in China has been built, and the West Street Xingshe Boutique Hotel adjacent to the West Street of Quanzhou Gucheng has been built. These projects not only provide important infrastructure to welcome international tourists, but also promote the development of Fujian's cultural tourism economy, making Fujian from an underrecognized treasure land to a popular destination for domestic and foreign tourists.
Fujian is a place worth seeing from the world. The rich historical and cultural heritage, the abundant resources of overseas Chinese and the dynamic private economy are our unique advantages. According to the latest data, the number of tourists from abroad is growing rapidly, which indicates the huge potential and attractiveness of the cultural tourism market. To build a world-renowned tourist destination, we not only need high-quality hardware facilities, but also need us to jointly enhance the soft power of cultural and tourism services. At present, Itanium is striving to build a hotel route that surrounds Quanzhou for half an hour and radiates 22 world heritage sites, and will continue to invest in the construction of at least 10 international hotels with unique lifestyles in the next five years, with a total investment of more than 2 billion yuan.
Wu Xiaoxiang, Executive Director of Fujian Xigu Cultural Tourism Group: Promote in-depth exchanges and counterpart cooperation between Fujian and Guangdong
At the Fujian Provincial Cultural and Tourism Economic Development Conference held in Ningde last year, I, as a signing representative, signed a cooperation project with Longyan City for the cultural and tourism cluster of Fuxi Grand Canyon, and has completed an investment of 300 million yuan, and the first phase of the project was completed and opened in October last year.
This cooperation is facilitated by Fujian's rich cultural and tourism economy and good business environment. In 2020, we were invited to Longyan, Fujian Province for investment inspection, and we were moved by the good investment environment, especially the spirit of hard work of government departments, and finally decided to invest against the trend. During the construction of the project, we have also received great attention and care and support from governments and departments at all levels in Fujian Province and Longyan City, and the high-quality service guarantee and policy environment have enabled the project to achieve results in the short term. After the epidemic, in the face of the favorable opportunity for the rapid recovery of the cultural tourism market, we took the initiative to seize the opportunity to accelerate the construction and implementation of the project, and actively responded to the call of the cultural and tourism departments of Fujian Province and Longyan City to hold various activities that bring together Fujian and Guangdong art forms to promote cultural exchanges between Fujian and Guangdong.
Fujian is rich in cultural and tourism resources and has great development potential. In recent years, the Fujian Provincial Party Committee and the Fujian Provincial Government have vigorously developed the cultural and tourism economy, introduced a series of measures to implement the strategy of strengthening the province with a private economy in the new era and promoting high-quality development, and clearly defined the goal of accelerating the construction of a world-renowned tourist destination. We are full of confidence in the unlimited business opportunities contained in it, and will take root in Fujian, become stronger and bigger, and are willing to make new contributions in promoting in-depth exchanges and counterpart cooperation between Fujian and Guangdong.
Zhang Kejia, Chairman of Luoyang Heyi Culture Media Co., Ltd.: A good environment for the development of cultural tourism makes us feel down-to-earth and at ease
Oneness Culture is committed to creating a new consumption format of cultural tourism, integrating real-life RPG immersion with cultural tourism formats, and creating a series of tourism products with full closed-loop management such as planning, implementation, operation and marketing.
The vigorous development trend of Fujian's cultural tourism is a key factor in attracting the integration of culture in Fujian. At present, we have built the country's first immersive Fujian cultural fantasy drama town in Xiamen, aiming to build a new cultural tourism consumption complex with space as theater + immersive experience + Fujian cultural characteristics + super IP, so that tourists can experience the food, beautiful scenery, tea and beautiful things of Fujian, and immerse themselves in Fujian culture. During the period of investment and construction in Fujian, Fujian is blessed with unique policy advantages, environmental advantages and industrial advantages, which make our enterprises feel down-to-earth and at ease. In particular, the strong entrepreneurial atmosphere and sense of reform and innovation of the cultural and tourism departments at all levels have further enhanced the confidence of the enterprise in development.
In the era of globalization and digitalization, the cultural tourism industry has ushered in unprecedented challenges and opportunities. Fujian attaches great importance to the development of the cultural and tourism economy, and makes every effort to build a modern cultural and tourism industry system, taking it as an important starting point for promoting economic transformation and upgrading and achieving high-quality development. We also hope to keep up with the trend of the times, give full play to our advantages in new forms of cultural tourism, deeply cultivate the blessed land of Fujian, explore a new model of cultural tourism development characterized by the integration of culture and tourism, and immersive experience, so as to help Fujian build a world-renowned tourist destination.
Editor in charge: Huang Donghong