Under the normal state of economic innovation, the tourism and cultural industry chain has been continuously extended and enhanced, and the cultural tourism industry has shown a growing trend of integrated development in multiple fields. On the afternoon of April 13, the 2024 First Pu'er Youjian Tea Horse Ancient Road Tour, hosted by Yunnan Youjian Tea Horse Sports and Culture Development Co., Ltd., and co-organized by Pu'er Huchuang International Center, Pu'er Tea Horse Culture Development Co., Ltd. and Zhenyuan Taihe Sweet Tea Co., Ltd., was held in Pu'er Heyuan. At the meeting, the Pu'er Municipal Bureau of Culture and Tourism and some entrepreneurs from all over the country made cultural tourism promotions and shared themes such as the culture of the Ancient Tea Horse Road and the study tour and labor practice base. After the sharing session, Yunnan Youjian Tea Horse Sports and Culture Development Co., Ltd. signed a strategic cooperation agreement on the "Seeing Tea Horse Ancient Road" sports and culture development project with Shanghai Qitu Cultural Tourism Group, Thailand's Shinawatra University School of Arts, Hong Kong Junwei Investment Management Co., Ltd., Yunnan Zhonghe Group and Pu'er Tea Horse Culture Development Co., Ltd. and took a group photo.
Recently, the 2024 Pu'er First Tea Horse Road Walk was held at the Tea Horse Road Arch Square. The activity of "A Pair of Horse Gangs Walk the World, an Ancient Road for Thousands of Years ......" kicked off in the performance of the Horse Gang Travel Blessing Ceremony, and the vivid performance reproduced the arduous journey of the Horse Gang on the Ancient Tea Horse Road, allowing everyone to experience the extraordinary charm of the Ancient Tea Horse Road.
After the performance, everyone visited the three major historical museums of the Qing Dynasty Museum of the Ancient Tea Horse Road, the Tang Tea Palace, and the Zhongyi Post Station Mabang Museum, and visually felt the hardships of the caravan people, the thick history of the caravan and the long-standing tea and horse culture. The 2024 Pu'er 1st Tea Horse Ancient Tea Horse Road Hiking Activity will start from the Tang Dynasty Museum of the Pu'er Tea Horse Road to the end point of Pojiao Village, and then take a unified bus to the Nakoli Tea Horse Station in Ning'er County to experience the cultural history and beautiful scenery of the Ancient Tea Horse Road.
"There is the Silk Road in the north and the Ancient Tea Horse Road in the south." As an important passage for ancient trade, the Ancient Tea Horse Road has witnessed the historical changes of Pu'er City and the inheritance and development of tea and horse culture. During the hike, everyone walked along the stone steps on the ancient road to find the remains of the caravan, not only enjoyed the beautiful mountains and rivers on both sides of the ancient road, but also experienced the vivid charm of the traditional tea and horse culture, and felt the thick history of the thousand-year-old road.
Zhao Chao, chairman of Shanghai Qitu Cultural Tourism Group, is one of the participants in the complete process, he said: "I am walking the ancient tea horse road for the first time, although I am a little tired, but in the process of walking this road, we will actually see some of the history and stories of the past horse gang, and we can also feel the difficulties of the ancestors before them, I feel very proud, this is really a good experience." ”
The Ancient Tea Horse Road leads the past and the future. A piece of tea, a wisp of tea fragrance, a team of horse gangs, an ancient road. The ancient road carries a rich national cultural history, witnesses the trade between China and neighboring countries, and embodies the great pioneering spirit of the Chinese nation. It is reported that the 2024 Pu'er First Tea Horse Ancient Road Tour will last until April 16, and next, everyone will go to the Taihe Sweet Tea Initial Production Institute in Zhentai Town, Zhenyuan County to learn about tea-making skills and historical and cultural stories, and continue to expand the breadth and depth of tourism exchanges and cooperation.
Author: Simao District Rong Media Center Xu Chunyu Wang Xiaodong (text/photo)
Editor: Li Xiaojing
Supervisor: Wang Mei