Longfor Group: Pinxuan Album - Real Estate
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- Real estate ingenuity
- Business lights up life
- Property Treat like a parent
- Mission: Pursue excellence
- The same way, hand in hand for a win-win situation
Strong operations
Fine group, strong region, reasonable centralized and decentralized system brings high efficiency and low risk of operation, creates high-quality products and services, and has won the recognition of customers.
Strictly control the scale and structure of inventory, maintain a collection rate of more than 90% for a long time, and achieve quality growth and payment signing. A high level of products and services brings a solid customer base for brand expansion.
Control costs
Strict financial discipline, annual reduction of average borrowing costs, continuous extension of maturity, stable performance, accurate investment and safe financial market have won the recognition of domestic and foreign rating agencies.
Maintain the best credit rating of real estate enterprises of the same size
Lower borrowing costs and longer borrowing tenors
Hold a business
The Group continues to accumulate advantages in the construction and operation of commercial properties, adheres to the steady development of holding properties, and creates a new engine to improve the Group's profitability in the next generation, and further balances the risks brought by market fluctuations from the source of income.
Planning for the opening of the mall in the near future
Elite team
Focus on building a good employer brand, attract and bring together outstanding talents to join, and achieve the accumulation of practical experience and ability tempering through leadership development, so as to further enhance the talent competitiveness of the enterprise.
Leadership development
In 2015, Longfor Leadership Development Center was put into use, and 5 functional colleges were built, with more than 100 certified internal lecturers, nearly 250 courses, and nearly annual training
40,000 people.