Douzi Kanche News, on April 18, the "Leading the Times 2024 Chery Fengyun New Energy Night and Fengyun T9 Pre-sale" event was held in Chery Qingdao Super Factory. Wang Bo, Member of the Standing Committee of the Qingdao Municipal Party Committee and Deputy Mayor of Qingdao Municipal Government, Zhao Ruirui, Wei Qiuyue, Yan Ni, Women's Volleyball World Champions, Zhang Guozhong, Executive Deputy General Manager of Chery Automobile Co., Ltd., as well as leaders of Qingdao City and Jimo District Government, leaders of Chery Company and guests from all walks of life attended the event to witness this milestone moment. At this press conference, Chery officially released its future strategic plan, and at the same time opened the pre-sale of Fengyun T9, a new benchmark for ultra-luxury mid-size electric hybrid SUVs, reshaping a new benchmark for hybrid technology and opening the hybrid technology 2.0 era in the new energy market.
[Leading the Times Fengyun 2024 Chery Fengyun New Energy Night and Fengyun T9 Pre-sale Event was grandly held]
11 new energy models in 2 years The strategic planning of the Fengyun sequence has been upgraded again
In China's new energy market in 2024, domestic brands have risen in an all-round way, and the penetration rate of domestic brand new energy vehicles reached 63.3% in March, far exceeding that of luxury brands and mainstream joint ventures. Chery Automobile, whose sales continued to far exceed the growth rate of the industry, sold 350,314 units in the first quarter, a year-on-year increase of 57.6%, ranking second among the entire passenger car brand in terms of sales, ranking first in terms of growth, and also performed well in the new energy market, with a year-on-year increase of 124.3% in the first quarter, achieving a "doubling".
Zhang Guozhong, Executive Deputy General Manager of Chery Automobile Co., Ltd., said that 2024 will be a year for Chery Group's new energy strategy to blossom and bear fruit. It is believed that in the second quarter, Chery Group's new energy growth rate will continue to "double" and enter the first camp of new energy. Since its official release in November last year, Chery Fengyun has continued to evolve and launched the Fengyun A8 and A8 Voyage Editions, and today the Fengyun T9 will also open a new chapter in SUV. In the future, Fengyun will fully cover the hybrid, extended range and pure electric markets, and will launch 11 new models within two years, covering SUVs, SD and MPV categories, fully meeting the different market needs from A0 to C.
【Zhang Guozhong, Executive Deputy General Manager of Chery Automobile Co., Ltd., delivered a speech】
At the same time, the new benchmark of ultra-luxury mid-size electric hybrid SUV - Fengyun T9 has opened pre-sale, with a pre-sale price of 159,900-199,900 yuan, which will redefine the new benchmark of ultra-luxury mid-size electric hybrid SUV with the four advantages of luxury comfort, luxury safety, luxury quality and luxury performance, and open the era of luxury equality with luxury quality. At the same time, Fengyun's sales network has developed to nearly 400, covering 233 cities across the country, of which 97% of the TOP100 cities have been covered, so that users can enjoy a more convenient and comfortable service experience.
[A new benchmark for ultra-luxury mid-size electric hybrid SUVs - Fengyun T9 opens pre-sale]
Leading world-class factories to create high-quality products for Fengyun sequence
The luxury quality of Fengyun T9 is inseparable from the strong empowerment of Chery Qingdao Super Factory. As the world's leading 5G black light factory, Chery Qingdao Gigafactory creates high-quality products with zero differences and zero defects for users with the world's strongest automation, the world's strongest intelligent quality control, the world's strongest digitalization, and the world's strongest intelligent energy control. Chery's dedication to quality originates from the inheritance of the German "engineer" culture, and has penetrated into the ultimate pursuit of every detail.
[The world's leading 5G black light factory]
It is precisely because Chery has always adhered to the quality standards of German luxury that Chery's persistent pursuit of quality can be seen in the details of every Fengyun T9. With a leading world-class factory, Chery has created the German luxury quality of Fengyun T9. As Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., said, Chery's leading world-class super factory ensures that every car off the assembly line is a global car, and every Chinese user buys a global car that meets global standards. Chery uses world-class technology and world-class factories to create a Fengyun T9 with both world-class standards and German luxury quality.
[Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., delivered a speech]
Leading world-class hybrid technology to create high-quality cars suitable for the world
The outstanding performance of Fengyun Sequence is due to the strong empowerment of the world-class hybrid technology Kunpeng Super Hybrid C-DM. Since November last year, Chery Fengyun has frequently been out of the circle through a series of more realistic tests, showing the hard core power of world-class hybrid technology with the most real data. Chery Fengyun has demonstrated its strength with many outstanding on-site performances in many measured challenges, such as 2000km of uninterrupted long endurance with full fuel and full charge, 1935.4km of the challenge, 1350km of cruising range under extremely cold conditions of minus 30 degrees, and 180km/h "true loop" for 1 hour and a maximum speed of 205km/h.
[Open several actual tests and continue to be ahead of the generation]
Chery, which has always been user-centric, has built a global R&D system with 8 global R&D centers, 300+ Yaoguang laboratories and 25,000+ global R&D talents with a global vision and layout to meet the needs of global consumers for cars. At the same time, in order to ensure that the products can withstand the test of road conditions and environments in different regions of the world, Chery Fengyun has carried out rigorous extreme environmental working conditions verification in many regions around the world to create world-class hybrid technology, which provides high-quality guarantee for Fengyun products.
【World-class hybrid technology Kunpeng Super Hybrid C-DM】
The leading world-class corporate philosophy helps Fengyun to dominate the global market
Not long ago, Chery Fengyun became the official car of the Chinese national women's volleyball team, and the event also invited retired women's volleyball players to help on the spot. The never-say-die "women's volleyball spirit" guides the Chinese women's volleyball team to continue to move forward and continue to lead the times on the world stage. Chery's "small grass house" spirit, which resonates with the "women's volleyball spirit", starts from the small grass house and runs all the way, and now it has spread to more than 80 countries around the world, and one out of every three passenger cars exported in China is Chery. In the future, Chery Fengyun, which inherits the "spirit of Xiaocaofang", will compete in the world and continue to dominate the world automobile market.
[Women's volleyball world champions Zhao Ruirui, Wei Qiuyue, and Yan Ni appeared at the press conference]
Under the empowerment of the "Yaoguang 2025" strategy, a new chapter of "Fengyun Speed" will be opened, redefining the new energy travel experience with world-class hybrid technology, world-class super factories and world-class hybrid products, and witnessing the legendary new chapter of China's independent brands leading the times with global users.
About Chery Automobile:
Since its establishment in 1997, Chery Automobile has always adhered to independent innovation and started from users, and has now formed a brand matrix with Chery, Xingtu, Jietu and iCAR as the core. As one of the earliest car companies in China to go overseas, Chery products have been exported to more than 80 countries and regions overseas, ranking first in the export of Chinese brand passenger cars for 21 consecutive years. Up to now, Chery Group has more than 13.6 million global automobile users, including 3.6 million overseas users. We have always adhered to the "Technology Chery" independently developed by us, and relied on the "Yaoguang 2025" strategy to continue to build the core technology advantages of the new energy track, and accelerate the transformation into a user-oriented global technology company.
In 2023, Chery Group adheres to long-termism, adheres to the origin of the enterprise, adheres to the four-way development path of "brand upward, market upward, technology towards the future, and industry towards the whole value chain", and its operating performance has created "four historical highs": the Group's annual revenue was 315.1 billion yuan, a year-on-year increase of more than 50.4%, achieving a "big leap" of 100 billion yuan in one year, and the annual sales of automobiles were 1,881,316 units, a year-on-year increase of 52.6%, running out of "acceleration" far exceeding the growth rate of the industry; The Group exported 937,148 vehicles, up 101.1% year-on-year, ranking first in China's brand passenger car exports for 21 consecutive years. In the "2023 China New Car Quality Report" released by Power, Chery ranked first among its own brands.
In March 2024, Chery Holding Group sold 181,585 vehicles, up 45.3% year-on-year, and sold a total of 529,604 vehicles from January to March, up 60.3% year-on-year. Chery brand sales in March were 116,927 units, up 40.7% y/y, and 350,314 units in January-March, up 57.6% y/y.
In the face of different markets, Chery, Xingtu, Jietu and iCAR have their own positioning and mission.
Chery brand has always been committed to bringing the most user-valuable, reliable and warm products to hundreds of millions of families, building high-quality Chery marketing system capabilities, and bringing users the experience of "always exceeding expectations and always having surprises"; Xingtu brand is facing the global market, concentrating superior resources to build a high-end brand, and is committed to bringing users a brand experience of "intelligence, comfort and light luxury"; Jietu brand adheres to the original intention of the "travel +" strategy, deeply cultivates the "travel +" market segment, and is committed to becoming a "travel +" As Chery's first new energy electric brand, the iCAR brand is committed to providing users with smart scenes and cool products with the vision of "technology, future, green and ecology", so that young people in the new era can enjoy a "diverse, free and trendy" experience.