On April 19, Aion announced that the price of AION V Plus will be reduced by 10,000 yuan, and 140,000 yuan will be able to enjoy a 500,000-level luxury car configuration. This is the third time that Aion has announced a price cut this week: on April 15, AION Y Plus cut prices by 10,000 yuan (excluding Y Plus 310 Xingyao), once again consolidating the dominance of entry-level SUVs, and on April 17, AION S MAX officially reduced 10,000 yuan, rewriting the value standard of mainstream family sedans.
When the first round of price war has wiped out the cards of various car companies, and some car companies can't even resist the start of price increases, GAC Aion has made three iron fists in a week, taking the initiative to start the second round of price war, with the intention of reshaping the market structure.
500,000 to enjoy the price of 140,000 Aion allows Chinese families to achieve per capita luxury
Unlike other brands of "survival with broken arms", Aion brings real "science and technology to the people" to car owners, not only excellent technology, but also sincere price. Taking AION V Plus as an example, in the context that 80% of Chinese families have a car purchase budget of less than 200,000 yuan, many high-value product points are put into the 140,000-level family car purchase list, including 500,000-level luxury car configurations:
140,000 enjoy four major 500,000-level luxury matches
Family owners have higher requirements for space, AION V Plus has the longest wheelbase of 2830mm in the same class, bringing 1040mm of second-row legroom and flat floor, which is very friendly to mothers with babies, and there is also a place to place long legs. The front seats can be folded down to become a 2-meter luxury bed in seconds, allowing full-time families to take a lunch break with peace of mind, and easily take care of part-time work and baby, or you can turn on the largest 15.6-inch central control screen in the same class, turning the car into an ultra-luxury smart home theater. Aion has insight into the user's multi-dimensional car use scenarios, allowing the whole family to enjoy the first class of luxury cars
In addition to being big, family travel should also be stable. In the past, the aluminum alloy chassis was only used in 500,000 luxury cars, and it is rarely seen in ordinary family SUVs, because it is three times more expensive than steel, but the AION V Plus has made this luxury car configuration a standard for ordinary families. The aluminum alloy chassis makes the vehicle more durable and stable while reducing weight, and the cornering roll is small, and the speed bump is not bumpy in continuous passing, reducing the probability of motion sickness for the elderly and children;
In addition, AION V Plus also has 180kW of 500,000-level luxury car power acceleration, as well as free basic maintenance for life,
Lifetime free basic traffic, lifetime free three-electric warranty and other 500,000-level luxury car exclusive services. The four 500,000-level luxury matches, 140,000 are all given, which shows Aion's sincerity.
170,000 to open smart home travel
In addition to the four 500,000 luxury configurations, Aion provides a variety of choices for car owners who pursue a better travel experience. For car owners who pursue a technological experience, the 70 Technology Edition provides the most accessible L2.5 level autonomous driving. Relying on Aion's profound technology accumulation in the field of autonomous driving, the 70 Technology Edition has three leading technologies in the same class: the most complete NDA in the same class for applicable scenarios, indulging in high-speed autonomous silky lane change and overtaking, the most advanced algorithm in the same class, which can achieve accurate lane centering, with a deviation of no more than 10cm, and even if the curve is large, the left and right swing is still less than 30cm; at the same time, the AION V Plus is also the most stable L2.5 in the same class, and the exit rate is 30% lower than that of competing products, making it easy to drive without manual intervention. With the blessing of full-scene intelligent driving, even novice mothers can become old drivers in seconds, making it easier for the whole family to travel and feel at ease. These high-end intelligent driving, in the past, it took more than 200,000 yuan to have, but now with Aion Technology to benefit the people, 170,000 yuan can be "opened into the homes of ordinary people".
For families with more long-distance travel needs, on top of the 500,000 luxury configuration, AION V Plus adds 170,000 unique 600km range in the same class to achieve ultra-convenient travel across the two provinces with full power. When the owners of friendly businesses were still lining up in the service area waiting for charging, the Aion family had started shopping and eating in an unfamiliar city. In addition, Aion has a perfect energy supply guarantee, covering 338 cities across the country, nearly 1.6 million charging piles, plus the fastest charging speed in the same class from 30% to 80% in 10 minutes, and a full charge of a cup of coffee, which completely solves the charging anxiety problem of family car owners from the root.
The opponent shouted to stop me and increase the weight, what is the confidence of Aion in the second round of price war
When friends and businessmen were unable to fight at low prices and shouted to stop, Aion held high the banner of "science and technology benefiting the people" and took the initiative to increase the weight to start the second round of price war, which is very likely to reshape the competition pattern of the new energy market. Aion Technology's confidence to benefit the people not only comes from its insistence on full-stack self-developed scientific and technological innovation and improving production efficiency with scientific and technological efficiency, but also from its excellent cost control ability and scale effect.
As the world's only lighthouse factory for new energy vehicles, Aion has relied on its intelligent manufacturing strength to increase production efficiency by 50% and reduce production costs by 58%. At the same time, Aion has made full use of the role of "chain master" in the innovation of the industrial chain to build an advanced, independent, stable and controllable modern industrial chain, and has successfully ranked among the world's leading companies in the field of three electric vehicles, becoming one of the very few car companies in the world that has realized the full-stack self-development and self-production of the core three electric vehicles, and has a cost advantage of 20%-30% compared with the "three electric relying on buying" competitors.
In addition, as the world's fastest car company to break one million sales, Aion's scale effect is also much stronger than that of other new forces, which greatly dilutes the cost of R&D and fixed asset investment, and finally the after-sales cost optimization brought by the double crown of quality and value retention rate.
One increase and one decrease once again reflects Aion's strength as a new energy national team, and also shows that continuing to wage a price war requires not only courage, but also confidence. The three iron fists of the second round of price war, while benefiting the majority of Chinese consumers, will also help Aion continue to lead in the rim reshuffle war.