The most beautiful April day in the world, the spring breeze is blowing, full of vitality. As the temperature continues to rise, the "first watermelon" in Pangezhuang Town, Daxing District, Beijing is also on the market as scheduled. It is understood that this year, Jingdong and Beijing Pangnongxing Agricultural Products Production and Marketing Professional Cooperative signed a Pangezhuang watermelon first launch agreement, the first Pangezhuang watermelon will be directly transported from the origin to Jingdong Warehouse.
On April 19th, Jingdong Grocery (Beijing) officially launched the first batch of Pangezhuang "head stubble watermelon", relying on Jingdong's strong supply chain advantages, through direct procurement from the origin, strict quality control, full cold chain transportation and other measures, so that fresh and high-quality Pangezhuang watermelons from the field to the tip of the tongue, the first time for consumers to try.
With a history of more than 600 years of cultivation and a royal tribute, Pangezhuang watermelons have always been loved by the people of Beijing. First of all, thanks to its unique geographical conditions, the temperature difference between day and night in Pangezhuang area is large, which provides the best environment for the sugar accumulation of watermelon, and the sugar content of Pangezhuang watermelon is as high as about 13 degrees, which is five or six points higher than ordinary watermelon. Coupled with the characteristics of local fruits being picked and sold, Pangezhuang watermelons are particularly fresh and tender in taste, which meets consumers' pursuit of high-quality fruits.
"Bang bang", the two crisp sounds are good watermelons. Jingdong buys vegetables on the new Pangezhuang watermelon quality control requirements are extremely strict, each watermelon has 10 years of experience in the melon master carefully inspected and weighed, to ensure that the watermelon delivered to the hands of consumers is not only full of pounds, but also are ripe and sweet.
Not only that, Pangezhuang watermelon also has a unique "watermelon traceability code". By scanning the traceability code, consumers can learn detailed information such as product name, manufacturer, and seedling source, so that the "people who eat melons" can buy and eat with peace of mind.
It is worth mentioning that consumers who buy watermelons will often encounter a whole melon that cannot be eaten, and they are worried about deterioration when they put it in the refrigerator to occupy space, while the Pangezhuang watermelons sold by Jingdong Shopping (Beijing) are carefully selected 1kg and 1.25kg small watermelons, so that consumers can eat one at a time and enjoy fresh and delicious watermelons without worrying about overnight problems. In addition, the watermelons of JD Grocery (Beijing) are placed in the 0-4°C fresh-keeping warehouse, so that consumers can eat chilled watermelons.
In order to further improve the shopping experience of consumers, JD Grocery also launched the exclusive venue of Pangezhuang watermelon and launched multiple preferential activities. Among them, the 1.25kg Pangezhuang small watermelon is only 19.9 yuan, and it can be delivered as soon as 30 minutes after the consumer places an order. A variety of creative ways to eat watermelon were also recommended in the venue, such as watermelon sago dew, watermelon rice wine balls, etc., providing consumers with more diversified consumption choices.
JD Grocery (Beijing) will also continue to provide consumers with fresh vegetables, seasonal fruits, meat, poultry and eggs, seafood and aquatic products, beverages and daily necessities, so as to meet consumers' living needs with better products and lower prices. Now open the JD APP and enter the JD Grocery Shopping Mini Program, you can buy the good things you need, and deliver them to your home in 30 minutes at the earliest, and enjoy the "fast and affordable" shopping experience.