Hello everyone.
If you want to talk about the whole life of the copywriting industry, then IKEA must have a place.
There was a coquettish hair before, melting people's hearts:
After that, there is a high emotional intelligence copy, which makes people feel very reasonable:
and then there are thriller ridicules, which make people call themselves playable:
The main theme is fun, intimate and versatile
Recently, there is another group of IKEA's low-price copywriting, and the copywriting of each product is on display.
made the circle guy so happy to see it, he couldn't take his eyes off it-
"Understand the workplace, and the DNA of the worker has moved"
The hardships and tiredness of part-time work, IKEA products understand you——
-01-
Between the late shift and the late marriage, choose good night.
- Three-piece set
-02-
One person at work should be three people involuted, and one person should be three people lying flat when they go home.
- Three-seat sofa
-03-
The high-level "throwing pot", and the hard steel "is not afraid."
- Wok
"Have an attitude, fill up the chicken blood"
Life is not easy, IKEA supports you and cheers you up——
-04-
What about being poured cold water, some enthusiasm cannot be extinguished.
- Watering can
-05-
Slipping?
What doesn't exist, our floor is as steady as an old dog.
- Bathroom mats
-06-
Loved, hated,
Not a drop of water can be spared in the bowl.
- Cutlery drain rack
-07-
Forgive everything before you go to bed and wake up to turn the world upside down.
- Mattresses
-08-
陪你“低谷”，助你“高升。
- Computer stands
"Spitting, self-blackening, excellent is not a point"
-09-
The sky is bright again, completely ignoring the feeling of the lamp, saying that it will be on.
- Work lights
-10-
It loves to pretend, it is super pretended.
- Sealed bag
-11-
90% of the time to watch videos and put books together;
10% of the time to read books and "pretend" them by yourself.
- Bookshelves
-12-
Can sit, who wants to stand.
- Stool
-13-
I'm very good-looking, and I'm also very good at "pretending".
- Storage bins
-14-
You can wipe your sweat when you're tired, and you can wipe your tears when you're in pain.
- Flannel
-15-
The song is popular for ten years, and the table is guaranteed for ten years.
- Desk
-16-
Set up a personal design this year
A super parallel commodity with exquisite and high-end appearance
- Water glasses
-17-
If you don't want to encounter the artifact of the earthquake, you should start with the silencing weapon first.
- Carpets
-18-
After sleeping in a good bed, you know that your previous sleep was in vain.
——Floor
"Philosophy of life, buy products and give meaning"
I understand life, and I also know the truth of living well——
-19-
Learn from your child and have the ability to sit on a bench as a throne.
- Children's stool
-20-
Everyone who works hard to live deserves to be shined.
- Floor lamp
-21-
There's nothing wrong with making a vase,
What flowers bloom,
It's not up to you yet.
- Vases
-22-
It's not that life has to be neat,
But some miscellaneous things still have to be cleaned up,
Out of sight is good.
- Storage cabinets
-23-
can afford to put it down, and it has always been safe to do things.
——Hitoko
-24-
The short table talks are short, and the long table talks are commonplace.
- Table
-25-
The problem is not hidden, but put on the table to solve.
- Desk
-26-
You don't have to chase me,
Everyone has their own rhythm.
- Wall clocks
-27-
Keep the good ones for yourself, and throw the bad ones in the trash.
- Trash cans
-28-
Life is always standing still?
Add the wheels and this will spin up.
- Movable table
"Incarnate the healing system, melt your heart"
-29-
Hang on to you, don't forget you.
- Hangers
-30-
The shark shark is back to the bottom of the sea, and the love you hide in the heart.
- Broai Shark
-31-
The years are quiet, just because there is a meow.
——Nekoya
-32-
We are our other partners.
- Cups
-33-
Even if the road ahead is vast,
But the lights in your home always allow you to see ahead.
- Floor lamp
-34-
A beacon of empathy,
Let every night get rid of the loneliness.
- Table lamp
-35-
As soon as the quilt is covered, the troubles are goodbye.
——Angio
-36-
Want to post with you?
- Casual blankets
-37-
Give the troubles that can't fit in your heart to the bedside
Get a good night's sleep.
- Beds
-38-
I stomp my feet angrily every day, and I am troubled when I enter the door.
- Carpets
-39-
You can hold me in your arms
I can also be your dependent
- Cushions
-40-
Three meals and four seasons, with you.
- Bowls
-41-
Buy a room of spring with 5.99, it's so fragrant!
- Sachets
In addition to the products, interactive games are set up on the staircase:
Starting from "1.99 products", the display is increased sequentially,
Let everyone find "their own answers".
How's that? Isn't that interesting?
As a furniture brand, IKEA is not only selling products, but also understands life and the workplace, as well as your needs and anxieties that need to be healed.
Or to explore the characteristics and stories of the product, or to give emotions, or to extend value...... IKEA has given its products more layers and attractiveness with a free-spirited state of mind.
Although it is spent at a low price, it is a great value of inner life
It is also in line with the core slogan of the brand's output - "low price, create priceless".
From the comfort of life to fun interaction to psychological massage, each one is very dramatic.
Let's just say, the marketing genius is worthy of you.