At present, airplanes, high-speed rail and other large transportation travel is becoming more and more convenient, and the small transportation represented by "capillary travel" needs to be improved urgently, and urban travel stubborn diseases such as poor transfer, traffic jams, and parking difficulties always exist. The demand for micro-mobility is growing rapidly, and this sinking market, which is still in the blue ocean, is expected to become a growth point to support the expansion and acceleration of the micro-electric vehicle segment.
On April 18, Zhidou Automobile officially released the first micro electric vehicle after the brand's rejuvenation, Zhidou Rainbow, with a total of five versions, and the retail price range after subsidies is 27,900-39,900 yuan. Its biggest selling point is that it is the first micro electric vehicle that can truly realize a large number of trendy skin rejuvenation solutions, and the color change has become a highlight.
Shi Jianhua, deputy secretary-general of the China Electric Vehicle 100 Association and professor-level senior engineer, said at the press conference that as the family's second car or urban transportation, micro electric vehicles have the advantages of economy, environmental protection, personalization, and convenient parking, and are favored by consumers. Zhidou used to be the sales champion of the micro electric vehicle segment and has strong strength.
Zhidou Rainbow takes the female crowd represented by the big heroine and the Bao Ma crowd as the main customer group, and emphasizes the trend and fashion of the product with unique designs such as contrasting body and dynamic star LED headlights. In the world's first massive trendy skin rejuvenation program, customers can create 280 million massive skin rejuvenation solutions through 10 skin rejuvenation areas on the body, with 7 color options in each area, truly realizing "private customization". At the same time, Zhidou Rainbow also uses the innovative concept of "three times a year" to give users the right to choose colors and realize the freedom to change colors.
The new car will have a pure electric range of 125km, 201km and 205km in CLTC mode, and the battery will use Guoxuan Hi-Tech and Honeycomb Energy's lithium iron phosphate batteries. As a miniature car, Zhidou Rainbow is still equipped with ABS+EBD, reversing radar, reversing image, airbags and other cross-level configurations as standard, and can be equipped with slow charging and fast charging versions at the same time to achieve free energy replenishment.
According to reports, in the future, Zhidou will continue to cultivate the A00/A0 market, while relying on the exclusive platform of H/F/D/Z four mini-vehicles, to create a product matrix with 8 models in 3 years and 16 models in 5 years with a more complete layout.
Cover News Reporter Liu Nian
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