On March 29, the Harbin government issued the "21" new regulations for the property market.
"Six major subsidies", the new provident fund policy, and the ...... of the free area
Good news for home buyers followed,
What about real estate companies?
First, no one is missing, stay in the real estate company
In the past, the property market was on the upswing, and real estate companies were happy to take land, and "land kings" appeared in various districts.
But looking back, all kinds of conditions are like a "tight spell", firmly locking the development of real estate enterprises.
Limited price, limited floor area ratio, tied to commercial, tied to resettlement area......
Now the property market has been down for three years, and the epidemic has been going on for three years.
The real estate companies that are not rich are "making things worse", let alone making money, and now they are starting to lose money.
But now, the emergence of the "21" property market has made real estate companies a "pearl in the palm of your hand".
From land acquisition to development, Harbin began to be "spoiled".
There are subsidies for selling houses, and selling land should also be affordable.
Now, the land market has turned into a buyer's market, and relaxing the conditions to benefit real estate companies is the best choice.
Article 12 of the "21 Articles" of the new regulations on the property market mentions:
After adjusting the land to be transferred, the proportion of residential buildings can be increased and the accumulation of commercial inventory can be reduced.
The focus is to increase the supply of low-density, high-quality commercial residential land.
In other words: the land market should start to miniaturize land supply.
After all, the housing prices in some sectors are high, and the land prices must be correspondingly aligned.
Small-scale land supply can avoid the unsold and depreciation of high-quality land, so that some small real estate companies also have the opportunity to enter the market.
After obtaining the "Construction Permit", the project can be constructed first.
It can not only shorten the approval time, but also effectively reduce the time cost of real estate enterprises.
Article 14 of the "21 Articles" of the new regulations on the property market mentions:
For real estate companies that used to take large plots of land at high prices, this new regulation is a "life-saving straw".
It can further reduce the current pressure on the developer's cash flow.
Phased development and sub-regional planning verification can not only alleviate the construction pressure of developers, but also allow new houses to circulate quickly in the market.
Article 16 of the "21 Articles" of the new regulations on the property market mentions:
Clarify the criteria for underground transfer fees,
It means that the government has begun to encourage real estate companies to develop and utilize underground space and improve land utilization.
Effectively alleviate the shortage of land resources and reduce the investment cost of enterprise development.
For real estate, the backlog of inventory is the most difficult to clear.
Especially for commercial land, the demand is shrinking, and the inventory cannot be digested.
For real estate companies, this is debt, and for the market, it is also an inventory burden.
The new rules give "workarounds":
Business to residence.
Article 17 of the "21 Articles" of the new regulations on the property market emphasizes that
Scientifically adjust the ratio of commercial and commercial business, and effectively promote the work of destocking.
1. For industrial projects that promise the proportion of commercial and residential buildings in advance, enjoy preferential comprehensive land prices and other relevant support policies,
After the local government reports to the municipal government for approval, the proportion of residential public buildings can be appropriately adjusted downward.
2. For industrial projects that have not enjoyed the preferential comprehensive land price and have completed the "Industrial Supervision Agreement" or the "Investment Promotion Agreement",
After the local government first accepts or determines the performance of the contract and reports to the municipal government for approval, it may appropriately adjust the proportion of residential public buildings.
In principle, the adjustment of the proportion of residential public buildings for the above two types of industrial projects shall not be less than 50% of the original proportion of residential public buildings.
The deadline for applying for adjustment of the plan is December 31, 2024.
After the adjustment, the house shall not change the nature of the main planned land of the parcel and increase the plot ratio, and the parcel transfer price shall not be refunded.
Why is it said that business transfer is a workaround?
Because now many sectors and real estate businesses account for a relatively high proportion, and some are even as high as 40%,
There is already a surplus, there is no need to add new inventory, it is better to convert it into a residence,
It can not only revitalize the inventory, increase the proportion of residential buildings, but also improve the quality of real estate.
For home buyers, developers and the market, it is a real "win-win situation for all parties".
Second, no one is missing, benefiting housing enterprises
After the downturn in the property market and the thunderstorm of real estate companies, the government has also turned to the road of protecting housing enterprises.
The "21st" new deal of the property market is also intended to ensure that real estate enterprises are delivered on time.
Article 15 states:
In a nutshell:
Real estate companies enter the construction site in advance, and on the basis of sufficient time, real estate companies will have more space for product upgrades.
This can not only shorten the opening time of real estate companies, reduce the time cost of buyers, but also improve product quality.
Compliance with the new regulations:
Focus on creating high-quality residential projects.
For projects that have not yet been completed, Article 18 of the "21st Article" of the property market proposes that:
Relaxation of the default time for the development of real estate enterprises,
It can allow real estate companies to have funds and time to rebuild and avoid the risk of unfinished.
Article 19 of the "21st Article" of the property market proposes that:
You can file for revocation, which means that you can check out.
This is undoubtedly a kind of pressure on developers, after all, the key is to do a good job of quality real estate.
This can not only force developers to create good products with heart, but also protect the rights and interests of home buyers.
Article 20 of the "21st Article" of the property market proposes that:
Improving the handover work will further improve the comprehensive management of urban communities and the community service guarantee system.
It can not only create a better living environment, but also facilitate the use of the owners.
Whether it is land acquisition or development, Harbin's attitude towards real estate companies has been very clear.
The reason is simple:
In the past, deleveraging and debt reduction, the "three red lines" policy increased the financial pressure on real estate enterprises.
The lack of liquidity, coupled with the lack of profits, has reduced the willingness of real estate companies to acquire land.
In order for real estate companies to continue to cultivate Harbin, it is necessary to reduce its costs.
Either reduce the cost of land or reduce the cost of development.
If the profit is high, real estate companies will continue to take land, and the land market will have a virtuous cycle.
Fixed assets rely on "three legs": real estate, manufacturing, and infrastructure investment.
Last year, investment in real estate development in Harbin fell by 33.3 percent.
Affected by the decline in real estate development investment, the annual investment in fixed assets decreased by 24.7% over the previous year.
Once the real estate declines too much, it may affect the operation of the city.
If necessary, you still have to pull it.
A careful study can find that this time the new regulations are to promote the virtuous cycle of the property market.
When the cost of real estate enterprises is reduced, the housing prices will be reduced accordingly.
Buyers can also get the benefits.
The current property market is indeed the same,
The land price of several new projects in the market is also 40% cheaper than that of surrounding real estate, and it has also been upgraded to a "third-generation product".
Now this market is not only the peak moment of real estate companies, but also the peak moment of buyers.