On April 16, Ctrip, a travel platform, released the "2024 "May Day" Tourism Trend Insight Report, judging from the current booking situation, the popularity of this year's "May Day" tourism has increased steadily on the basis of last year's high, and the growth of outbound and inbound travel orders is more obvious. Different from short-distance travel during the Qingming holiday, medium- and long-term travel has become the protagonist of "May Day", with domestic long-distance travel orders accounting for 56%.
In terms of travel prices, as of April 15, popular routes such as Guangzhou-Beijing, Chengdu-Hangzhou, and Beijing-Chengdu increased by about 1% year-on-year, and air ticket prices such as Kunming-Chengdu, Shanghai-Kunming, Xiamen-Shanghai, Tianjin-Chengdu, and Beijing-Sanya dropped significantly, down by about 3% year-on-year. Although the overall average price of domestic air tickets decreased slightly year-on-year, it increased by about 4% compared with this year's Qingming holiday.
The county-level tourism contributed to the new increment, and the popularity of outbound air tickets soared by 56%
Last year's May Day, tourists around the country were crowded, and the number of tourists and the amount of tourism consumption reached a high peak. On May Day this year, tourism enthusiasm has achieved steady growth on the basis of a high level. According to platform data, the search popularity of domestic hotels and air tickets increased slightly year-on-year, and the search popularity of outbound air tickets increased by 56% year-on-year.
From the overall booking situation, Beijing, Shanghai, Chongqing, Hangzhou, Chengdu, Nanjing, Xi'an, Wuhan, Guangzhou and Changsha are the top ten popular tourist destinations during the May Day holiday. With the improvement of infrastructure and tourism reception capacity in various places, more and more tourist destinations in lower-tier markets are welcomed. Tianshui, Xuzhou, Zibo, Hefei, Nanchang, Diqing, Jingdezhen, Shijiazhuang, Yantai, Huangshan and other cities have become the cities with the fastest growth rate of hotel bookings during the May Day holiday. The search popularity of "Semporna Pingti" Weihai and "Southeast Asian Pingti" Xishuangbanna has also increased significantly.
Fourth-tier cities and below, especially county-level (county towns and county-level cities), have seen significant growth in the tourism market, bringing new increments. According to Ctrip data, hotel bookings in the county market during the May Day holiday increased by 68% year-on-year, and scenic spot ticket orders increased by 151% year-on-year, which was higher than the national market. Cities such as Tumshuke, Baoshan, Huaihua, Chifeng, Hotan, and Heze with regional airports have seen a significant year-on-year increase in air ticket bookings, most of which exceed 5 percent.
Pingtan in Fujian, Yangshuo in Guangxi, Anji in Zhejiang, Wuyuan in Jiangxi, Chun'an in Zhejiang, Zhengding in Hebei, Jinghong in Yunnan, Deqing in Zhejiang, Shangri-La in Yunnan, and Dunhuang in Gansu are popular county tourist destinations. Among them, Pingtan in Fujian Province ushered in the dream scene of "blue tears" from April to June, and many tourists will go to "chase tears".
While attracting foreign tourists, local residents' tourism consumption is also growing rapidly. During the May Day holiday, travel bookings in fourth-tier cities and below increased by 140% year-on-year, also outperforming the national market, and the growth rate was significantly higher than that of first- and second-tier cities.
In terms of outbound travel, Japan, Thailand, South Korea, Malaysia, Singapore, the United States, Indonesia, Australia, France, and Vietnam are popular outbound countries. Saudi Arabia, Qatar, Uzbekistan, Tajikistan and other countries along the Belt and Road have a high year-on-year growth rate. Up to now, the international cruise ships departing from Shanghai and Xiamen on May Day have been basically sold out.
In terms of inbound travel, inbound travel bookings increased by 130% year-on-year during the May Day holiday, with major inbound countries including Japan, the United States, South Korea, Canada, Malaysia, Thailand, the United Kingdom, Australia, Russia and France. Popular domestic destinations for foreign tourists include Shanghai, Beijing, Guangzhou, Chengdu, Qingdao, Hangzhou, Chongqing, Shenzhen, Xi'an, and Kunming.
The post-00s are the Internet celebrity city anti-banner workers "burst into reform" and go to class
From Zibo to Harbin, from Tianshui to Kaifeng, to see the steamship on the East Fifth Street of Dalian Port, the Internet celebrity tourist city is indispensable for college students. During this year's May Day holiday, the post-00 college student group is still active, and the data shows that the post-00 travel orders accounted for 31%, a year-on-year increase of 20%.
Judging from the booking data, during the May Day holiday, the tourist destinations that the post-00s are keen on are Chongqing, Shanghai, Wuhan, Beijing, Nanjing, Tianjin, Xi'an, Changsha, Chengdu, and Qingdao. Traveling with roommates and travel partners, tasting local food, checking in and taking pictures, and visiting museums have become the favorite travel methods of college students.
Workers in the workplace such as the post-90s and post-80s generations took advantage of the May Day holiday to open the "road of explosive reform" to remove the smell of class on their bodies. During the May Day holiday, the post-90s and post-80s travel orders accounted for 58%. Migrant workers grabbed to be "Maiba" at the music festival site, camped by the river with their pets to "touch fish", and met with friends to climb mountains and become "travel friends...... The search popularity of concerts and music festivals increased by more than 10 times year-on-year, and the booking orders for mountain scenic spots increased by 29% year-on-year.
On the travel platform, Deng Ziqi's Tianjin concert held during the May Day holiday, the Chengdu 2024 Tang You Cup, and music festivals in Tianjin, Xiamen, Changzhou and other places are popular with tourists, and the search popularity is high. The two concerts of Ren Xianqi and Xue Zhiqian drove a year-on-year increase of 105% in hotel orders during the May Day holiday, of which foreign tourists accounted for 90%.
Rental car self-driving family users account for 45% of the May Day holiday, the main focus is Chill
In May, the climate in many places across the country is pleasant, suitable for parent-child and family travel. According to the platform's car rental data, family travel accounted for 45%, and the booking models were mainly SUVs and commercial vehicles, and the number of RV bookings increased nearly 7 times year-on-year.
Most tourists prefer more chill and more relaxed tours. Choose the countryside away from the city to watch the stars, taste the local seasonal food, the May Day holiday, the booking of rural tours increased by 42% year-on-year.
More and more people are starting to join the self-driving ranks and enjoy the scenery along the way. During the May Day period, the domestic car rental self-driving orders of the platform car rental increased by 40% year-on-year, of which new customers accounted for 42%, and overseas car rental self-driving orders increased by 132% year-on-year, and new customers accounted for 60%. Urumqi, Yining, Chengdu, Sanya, Kashgar, Shanghai, Xining, Lanzhou, Kunming and Haikou are popular destinations for self-driving travel on May Day. Yantai, Datong, Taiyuan, Ningbo, Hulunbuir and other places are dark horse destinations with rapid year-on-year growth in car rental orders. Key self-driving routes such as northwest, southwest and Hainan are popular with tourists, and the No. 1 Scenic Road of Wuyi Mountain National Park was officially put into operation during the May Day holiday, driving the year-on-year increase of 60% in car rental and self-driving orders in surrounding cities in Fujian and Jiangxi.
Even abroad, tourists are no longer rushing to buy and buy, but instead make an appointment with a local guide and follow in the footsteps of the "locals" for immersive experiences: desert sand bashing in Dubai, parks in Osaka, and food day trips in Kuala Lumpur. In the first half of April, the number of orders for overseas local guides on Ctrip's platform increased by 60% year-on-year, and it is expected to increase by 90% year-on-year during the May Day period. Bangkok, Phuket, Dubai, Osaka, and Kuala Lumpur are popular places for outbound guides to make reservations, and some guides have a full May Day holiday schedule.
(Source: Cover News Reporter Zhang Yuexi)