In March this year, the national passenger car production and sales reached 2.25 million units and 2.236 million units, up 4.7% and 10.9% y/y, respectively. At the beginning of 2024, BYD took the lead in setting off a price war in the auto market, of which the sedan field is the most important segment. China Automotive Digital Research Institute announced the list of sedans in March, and the sales of many models are inseparable from price reduction promotions.
In this list, BYD is the biggest winner, occupying four seats in the top ten, of which BYD Qin PLUS-Dmi ranks first, Seagull third, Qin PLUS EV seventh, destroyer 05 eighth, the total sales of the four cars reached 86,000 units, and the first position in the sales of independent brands is firmly in hand. BYD Qin PLUS-Dmi is a pioneer in the price war, and it is natural to win the sales championship in the market segment.
Sylphy, which ranked second, grew by 28%, and the overall performance was very strong, accounting for half of Dongfeng Nissan's sales. At a time when the joint venture brand is shrinking, Sylphy can be said to be Nissan's last fig leaf. If the most ruthless price reduction in new energy vehicles is BYD Qin, then the king of price reductions in oil cars is Nissan's Sylphy. In the first quarter of this year, the lowest price of Sylphy fell to less than 70,000 yuan, directly hitting the fracture. The car that used to be about 130,000 yuan was directly sold at half price, which is still very popular with this sincere consumer, so Sylphy has been able to maintain good sales in the past two years.
Mercedes-Benz C-Class rose to fifth place with a 50% year-on-year growth rate, which is a remarkable achievement for a luxury car brand. The price reduction also contributed to Mercedes-Benz's sales, and the price reduction of the C-class was generally around 80,000, and the highest even had a discount of 130,000. The money for buying a Camry a few years ago can now take away a Mercedes-Benz, which is really painful for the old car owner, and the new car owner is happy.
It was not easy for the Passat to climb to the sixth position of the sedan, and the crash test of the Zhongbao Research Institute caused this god car to suffer Waterloo, and after several years of improvement, it finally returned to the second position of the B-segment. Of course, the Passat can not escape the fate of price reduction, it is said that the dealer's offer has reached less than 150,000, Xiaobian opened the Passat before, and it was bought for more than 210,000 yuan that year, which is really a sin.
The Audi A6L is the only luxury model in the top 10, and it seems that its strong product power and high-end image have long been deeply rooted in the hearts of the people. In the early years, the government chose A6 as an official car, which also increased its empowerment. However, there is no market for the A6L that does not reduce the price, and the price of this car generally has a discount of about 100,000 yuan in the dealer's quotation.
Aion and Wuling Hongguang MINI were the two cars with the biggest declines in sales, down 44% and 30% year-on-year, respectively. In the field of new energy vehicles, the speed of pushing new cars and technology updates and iterations is too fast, and if the action is a little slow, it will be overtaken by competitors, Aion and Wuling Hongguang MINI are examples. In fact, these two are not old, but there are more new cars from other brands, and it seems that they are a little out of pace.