Japanese cars, which once created sales myths in China, have now changed their heads, and I believe that Japan is still a little caught off guard by such a big change.
After all, Japanese cars used to be very popular in China, and with their ultra-high performance, they have won the unanimous recognition of the Chinese people.
Moreover, the development of Japanese cars in China has also gained great benefits for Japan in terms of economy, especially Mitsubishi Motors, which is full of praise, has become the first brand of Japanese cars.
But in 2023, Mitsubishi Motors' sales in the mainland are extremely bleak, why is this?
First, the development of Japanese cars in China
In recent years, the mainland has made a lot of efforts in new energy vehicles, and has also made achievements, and is also vigorously advocating the advantages of new energy vehicles, so this is a relatively big blow to Japanese cars.
In 1991, when Mitsubishi models were first introduced to the domestic market, they received high praise and achieved commercial success on their own, while building a complete industrial chain including engine production and heavy-duty truck manufacturing.
However, this good development has not been maintained, with the rise of new energy vehicles, people's favorability of Japanese cars has also been greatly affected, and from the competitive aspect, they are obviously inferior to new energy vehicles.
Not only Mitsubishi FAW Toyota has already significantly reduced production in 2022, but now it seems that Japanese cars have reached a bottleneck period and are also in a very difficult predicament, and they may face even greater challenges in the future.
Second, the current influence of new energy vehicles
After all, the market share of Japanese cars in China was very high, but now it has hit a record low.
The better the sales of new energy vehicles, the faster the sales of Japanese cars will decline, and even at the end of 2022, the halving of the purchase tax on fuel vehicles will be canceled, and a great subsidy policy has also been made in the promotion of new energy vehicles.
In this era of rapid development, whether it is an individual or an enterprise, or even a country if it wants to continue to develop and not be eliminated, it must keep up with the pace of the times and continue to innovate, otherwise it will stagnate and sooner or later will be slapped down on the beach.
When the mainland launched new energy vehicles, Japan did not actively develop in this direction, and even they complained that it was the change in the mainland government's policy that caused Japanese cars to be affected, but netizens couldn't help but laugh at their thoughts.
Third, the importance of continuous innovation
At present, Japanese cars are facing great pressure and challenges, after all, if sales decline, then sales will decrease, resulting in problems in the entire supply chain, which can better reflect the success of new energy vehicles in the mainland.
In order to meet the needs of consumers, we should keep up with the current trend and make adjustments from technical updates and all aspects.
Nowadays, the sales of Japanese cars are decreasing, so their production will naturally decrease.
Therefore, there are many owners who have bought Japanese cars and are more worried when they need to buy accessories for their cars, and they may not be able to buy them, so there is still a serious crisis of trust in Mitsubishi Motors.
From the current point of view, the praise of domestic cars in people's minds is constantly refreshing, because domestic brands have made significant progress in technology, design and intelligence.
Especially in the field of new energy vehicles, these are vividly embodied.
In order to meet the needs of consumers, domestic cars are also constantly improving the performance of vehicles.
After all, many countries are now eyeing the development of domestic cars in the mainland, in order to better comply with the market.
They will also learn from the mainland's technology and other aspects to make adjustments to the automotive industry, so if domestic cars want to maintain their own popularity, they still need to continue to innovate and improve, so as not to be eliminated, and do not follow the behavior of Japanese cars that are content with the status quo.