The Xiaomi Automobile, which was officially launched on March 28, is undoubtedly a highlight moment that can be recorded in the history of China's new energy vehicle development.
"A good-looking, easy-to-drive car within 500,000 yuan", "000 acceleration in 2.78 seconds, Zui high speed up to 265km/h", "9 colors, the main sunscreen", "global silicon carbide", the whole system does not pick piles"......
Lei Jun, who stood in the spotlight that night, completely turned this new car launch conference into a large-scale "Versailles" scene.
As the current "top traffic", Xiaomi SU7 will greatly impact the current new energy vehicle market pattern. This can't help but make people think: in the larger fuel vehicle market, is there a star model with its own halo like Xiaomi SU7?
On the evening of April 1, at a fashion show full of "dragons", the answer was about to come out.
In this "From the Forbidden City to the Palace of Versailles, Tribute to the Orient" event initiated by Shenlong Automobile, a 2024 Fan Ersailles C5 X "Journey Extraordinary Edition" of Polar Night Blue performed the real "Versailles moment".
You must know that since the birth of Dongfeng Xue Tielong fan Ersai C5 X, it has been relying on its unique and innovative design concept, as well as the multiple advantages of sedan, SUV and station wagon, it has become a new trend car leading the trend of the car market.
Kung Fu Motors believes that the 2024 Fan Ersai C5 X, which is launched today, will achieve "entry is luxury, and value will be further advanced" through additional configuration, while maintaining the starting price of 143,700 yuan, and has the potential to become "Xiaomi in fuel vehicles".
Although April 1st is April Fool's Day, we're not kidding. The model with the most "the most Xiaomi in the fuel car" temperament is the Fan Ersai C5 X.
Below, Kung Fu Automobile tries to explore the "Xiaomi gene" in this fuel car through multiple dimensions.
1. Like Xiaomi, "good looking"!
"How to introduce Xiaomi SU7 in one sentence?"
The answer given by Lei Jun is: "The goal of Xiaomi SU7 is to be the most good-looking, easy-to-drive, and smartest car within 500,000." ”
Although Lei Jun claimed that he had been thinking about this answer for three years, the Fan's C5 X, which was launched on the market three years ago, has been buried with the strength and self-confidence of being a "new species".
In fact, whether it is Xiaomi SU7 or Fan Ersai C5 X, they are representatives of "building a Volkswagen car with niche design".
At that time, in the body of Fan Ersai C5 X, we have been able to see Dongfeng Xue Tielong's breakthrough in the image of "traditional sedan".
It combines the design features of a station wagon with the characteristics of a hatchback, while retaining some of the stylistic elements of a sedan, resulting in a crossover that is particularly eye-catching.
The "good-looking" trait is now retained and strengthened in the 2024 Fan's C5 X.
Design has always been the forte of French cars. Dressed in Eclipse blue, the Velsay C5 X exudes French romantic elegance throughout, with 19-inch diamond-cut Far Mountain Black rims complemented by a premium black roof and a lightweight aluminium luggage rack for a sporty look.
It is worth mentioning that the new car is equipped with this wheel can also see a highly similar "plum wheel" on the Xiaomi SU7. Think about the appearance design of Xiaomi SU7 is accused of "paying tribute" to manufacturers such as Porchy, and there should also be a share of Xue Tielong.
In addition, in order to further create a sense of sophistication and exclusivity, the Fan C5 X Brigade Extraordinary Edition has also put a lot of effort into this time.
For example, the triangular window design at the rear of the car is complemented by a streamer cut-out silk screen print, with a unique HYPNOS inlay custom logo and C5 X exclusive logo, plus chrome trim scuff strips, adding a sophisticated and luxurious atmosphere to the car.
Needless to say, the elegant and smooth driving performance is even more handy for French cars.
The power combination of "360THP turbocharged engine upgrade + Aisin 8-speed automatic manual transmission" provides strong power for the Fan C5 X Brigade. The impression of "buying a chassis and giving a car" of French cars has long been deeply rooted in the hearts of the people, and the four-wheel PHC adaptive suspension system + MSC master chassis continues the characteristics of the Xue Tielong model as "easy to sit and easy to drive".
Now this set of configuration is placed in the joint venture model of about 150,000, which is still very capable of playing, and in terms of handling, the jue pair is comparable to the "Xiaomi" in the fuel car.
2. It is very "cost-effective" like Xiaomi!
Among the three models launched by Xiaomi SU7, the top configuration of 299,000 is recognized by a group of "rice fans" as a cost-effective model, and it is truly "born for fever".
The newly launched 2024 Fan Ersai C5 X, even if it is an entry-level model, is already very cost-effective. It's not that Xiaomi SU7 can't afford it, but the 2024 Fansai C5 X is more cost-effective!
Although the starting price of 143,700 has not changed compared with the old model, from the perspective of the actual increase in comfort configuration, the concept of "entry is luxury" product creation is being further "carried forward" by Dongfeng Fan Tielong.
As the flagship model of Xue Tielong's global strategy, the Fan Ersai C5 X is positioned as a "luxury sports station wagon" overseas, which has the elegance and comfort of a sedan, the passability of an SUV, and the practicality of a station wagon. The price of the C5 X overseas is nearly 300,000 yuan, and the domestic price is much lower than that overseas. In addition to the Fan Ersai C5 X, many models of Shenlong Automobile are only half of the overseas prices in China.
To this end, in the configuration of the new model, Dongfeng Xue Tielong grasps the two characteristics of "luxury" and "comfort" to fully meet the upgrading needs of consumers.
First of all, in the creation of a luxurious atmosphere, the grasp of details and texture is the "unique secret" of the 2024 Fan Ersai C5 X, especially the new Lu Bufan version, which is the embodiment of beauty and texture.
The new Claudia leather seats in the Moonlight Grey style are warm and delicate with the same color double door guards with logo knitted stitching, while the light wood grain door guards and the central panel design of the streamer gold wire add a touch of low-key luxury to the "warmth" of the cabin.
Secondly, the new car is not only equipped with CAC leading comfort seats with front heating function as standard, but also adds a one-button reclining of the rear seats, which enhances comfort and convenience, which is obviously based on a deep insight into consumer needs.
The new Claudia leather seats in the Moonlight Grey style are warm and delicate with the same color double door guards with logo knitted stitching, while the light wood grain door guards and the central panel design of the streamer gold wire add a touch of low-key luxury to the "warmth" of the cabin.
Secondly, the new car is not only equipped with CAC leading comfort seats with front heating function as standard, but also adds a one-button reclining of the rear seats, which enhances comfort and convenience, which is obviously based on a deep insight into consumer needs.
You must know that since its launch in 2021, Versailles has been praised by many customers as "the most people-friendly station wagon", "the first choice for 350,000 temperament station wagons", and "comparable to luxury imported station wagons" because of its approachable price and extraordinary temperament.
Based on this alone, Versailles' car-making concept actually coincides with Xiaomi Auto, which is to create cost-effective models around the user experience.
3. Crazy fans like Xiaomi!
The reason why Xiaomi Auto caused a monstrous "huge amount" as soon as it was listed this time quickly detonated major social media, which is naturally closely related to a large number of "rice noodles" cultivated by its products and word of mouth.
From the very beginning, in Xiaomi's eyes, consumers have been upgraded to fans, and through the well-designed "sense of participation", fans can participate in the whole process of business operation.
In fact, as the earliest Sino-French joint venture, Shenlong Automobile also has a large number of fans who love French cars in the Chinese market.
Since the official launch of the new user brand "Bosom Friend" in February last year, Shenlong Auto has also begun to enter a new stage of fan operation, committed to becoming a customer's "quality", "life" and "service" bosom friend, and began to be crazy like Xiaomi.
Among them, as an important part of the "Bosom Friend Membership System", Shenlong Automobile has been upgraded from 1.0 to 2.0 last year, and has launched a number of service policies such as "lifetime warranty for original spare parts", "lifetime free rescue" and "free door-to-door pick-up and delivery of cars", providing customers with full life cycle services such as "buying a car with confidence, using a car with peace of mind, caring service, happy car change, and concentric all the way".
This not only shows the action of Shenlong Automobile to pay attention to market demand and actively respond to market changes, but also enhances the trust and goodwill of new and old customers in Shenlong Automobile, which has countless fans like Xiaomi.
Next, Shenlong Automobile will continue to upgrade and iterate on the five-heart guardian action, and launch the "Five-Heart Guardian Experience Officer" plan, focusing on a "third-person" perspective to test the quality of Shenlong Automobile's service from the perspective of the customers of Shenlong car owners.
This kind of in-depth connection and interaction with customers will undoubtedly continue to improve the customer experience, and bring a more stable market position and a more loyal customer base to Shenlong Auto, making "once in the French system, lifelong in the legal system" a proud declaration of customers.
Nowadays, Shenlong Automobile, which no longer blindly pursues the scale of sales, focuses more on how to serve every customer to the top, and hopes to create value for users and move users through brand inheritance, product portfolio, marketing accuracy, system efficiency and other aspects.
4. Kung Fu shooting
With the arrival of Xiaomi cars, a torrential traffic is completely making China's new energy vehicle market "boiling". And the core meaning of this new energy vehicle "Versailles moment" is to "know and intersect with fans, and live in harmony". This has the same temperament and connotation as the "bosom friend" advocated by Shenlong Automobile.
Therefore, at the launch site of the 2024 Fan Ersai C5 X and the Lv Bufan Edition on April 1, we also felt the essence of the connection from the product to the user operation: in terms of design, cost performance, customer service and fan operation, etc., the French car and Xiaomi car have a "unique resonance".
In the view of Kung Fu Motors, this new car not only represents the strength and charm of French cars, but also is expected to win the recognition of both the market and consumers through its high cost performance and high-quality service, and has the "most Xiaomi gene" in the fuel vehicle market.
It can be said that the launch of the 2024 Fan Ersai C5 X and the launch of Xiaomi Auto SU7 constitute two large-scale "Versailles scenes" in the fuel vehicle market and the new energy vehicle market in this spring.
The "Xiaomi" in the fuel car is actually the same "Versailles" as Xiaomi!