Text | Lin groaned softly
Edit | Lin groaned softly
Sources: All of the information stated in this article is based on reliable sources, and is detailed at the end of the article
Preface
Nowadays, there are more and more e-commerce shopping platforms, but the most affordable one has to be Pinduoduo.
Pinduoduo can become famous by recruiting users at low prices to compete for the e-commerce market.
Founded less than ten years ago, it can have 780 million users, and the strength of Pinduoduo can be said to be obvious to all.
But now, Pinduoduo's share price has continued to fall, and even evaporated hundreds of millions overnight, more and more shareholders are not optimistic about Pinduoduo, why did Pinduoduo enter the current situation?
Pinduoduo in a dilemma
In March this year, Pinduoduo's fourth-quarter financial report was exhibited, according to the data, in the fourth quarter of last year, Pinduoduo's revenue had reached 88.9 billion, the net profit was 23.28 billion, and the annual revenue was as high as 247.6 billion.
Compared with last year, profits have skyrocketed, and Pinduoduo's U.S. stock price has also risen by more than 16.6%, even surpassing Alibaba.
However, just when Pinduoduo's prospects were very good, Pinduoduo's stock price began to decline continuously during this time.
As of April 17, Pinduoduo's share price fell by another 0.08%, and in the past five trading days, Pinduoduo fell by 5.24%, almost the entire April period, Pinduoduo's entire stock price was in a state of decline.
In the face of such a situation, many netizens not only did not feel sorry, but even applauded, but they didn't expect that everyone had already had a lot of grievances against Pinduoduo.
Netizens have come forward to say that Pinduoduo has done all kinds of unsatisfactory behaviors.
Some netizens said that buying something in Pinduoduo is like opening a blind box, and you will never know if the picture and the real thing are the same before you buy it.
In the past, Pinduoduo also had a nickname called "Pinduoduo", because the quality of many products in Pinduoduo was worrying, and the products of the cottage were also diverse.
There are also some netizens who don't like online shopping, they say that Pinduoduo has too many ads, even if they don't download the software, they will see Pinduoduo ads on any other platform.
It's nothing at all, and it's normal for people to advertise on their own platforms, but the most annoying thing is that these ads will always pop up on their own, and if you accidentally click on it, you will get to the download page.
Even if the phone is shaken twice, Pinduoduo will be automatically downloaded, which is simply like a "hooligan" behavior, which really annoys netizens.
And the most speechless thing is Pinduoduo's various red envelope activities, Pinduoduo's red envelope withdrawal activities, which are withdrawn to WeChat wallets as the result, allowing users to invite friends to help themselves.
But whenever I think I am about to succeed, it turns out that I am always a little short, and Pinduoduo uses this "appetite" method to fill up the number of its users step by step.
But there are not many people who can really persevere, and there are not many people who receive red envelopes, and many people give up halfway, the money is not earned, and Pinduoduo provides more customer groups.
Pinduoduo's "poisonous hands" are full of tricks, and there are really a lot of customers who have been poisoned, so although the number of users of Pinduoduo is huge, everyone's overall evaluation of Pinduoduo is really not very good.
And all this, in the final analysis, is actually caused by Pinduoduo itself.
The advantages of tens of billions of subsidies
Speaking of Pinduoduo's products, there are good quality and low prices, but there are also a lot of fake and shoddy ones.
During that time, various comparison photos of Pinduoduo buyer shows and seller shows were set off on the Internet, and the effect was tragic.
And what makes netizens angry the most is that everyone is pursuing good quality and low price, but in fact, what Pinduoduo gives is "cheap and no good goods".
In order to attract customers at a low price, Pinduoduo has also continuously used some named illegal merchants to settle in, and the product quality is getting worse and worse.
Therefore, when Pinduoduo was first launched, the reputation was not good, but Pinduoduo was also well aware of its own advantages, and Pinduoduo was able to develop largely thanks to the support of various agricultural products.
In terms of agriculture, Pinduoduo has invested a lot of money to support agricultural development, and Pinduoduo is also widely publicizing some new agricultural products cultivated by scientific research.
Under the promotion of Pinduoduo, the sales of many seasonal agricultural products and seafood products have risen sharply, and there are many praises, which has a good role in promoting China's agricultural development.
Coupled with Pinduoduo's 10 billion subsidy policy, it has a unique advantage among many platforms and has attracted a large number of price-sensitive consumers.
Especially for digital electronic products, with the support of tens of billions of subsidies, consumers can buy products at the most preferential price, which really makes customers feel "really fragrant".
Last year's Double 11, Pinduoduo directly broke through the level of 620 million users through 10 billion subsidies, and the order volume of 10 billion subsidies directly increased by 107% year-on-year, with remarkable results.
However, although there are many users of Pinduoduo, there are also many customer groups that are extremely disgusted with Pinduoduo for various reasons, coupled with Pinduoduo's continuous expansion, resulting in many internal contradictions.
Therefore, Pinduoduo must find a way to maintain the growth rate, otherwise the internal problems will be more obvious.
Nowadays, various forms of live streaming are thriving, such as Douyin and other platforms, which can not only swipe videos, but also watch live broadcasts to buy goods, without jumping to other platforms to buy.
In this case, including Taobao and JD.com, Pinduoduo has also been affected.
Pinduoduo has to maintain stability in the face of giants such as Taobao and JD.com, and has to guard against the impact of e-commerce live broadcasts, and Pinduoduo has many challenges to face.
In the era of technological development, Pinduoduo has set its sights on helping artificial intelligence and other scientific and technological fields, but it needs to invest a lot of money in the early stage, and it may not be able to get a return in the short term.
Nowadays, the quality of goods on the Pinduoduo platform has been much better, and with the intervention of the platform, many after-sales problems have been solved, and the shopping environment has also tended to be good.
Although users have mixed reviews of Pinduoduo, the prospects of Pinduoduo are still very good, and it is hoped that Pinduoduo can seize the opportunity and strictly require the quality of its products to attract more customers.
Wonderful recommendations in the past
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Resources
Xinzhou.com - "Pinduoduo: Earned 60 billion last year, and the market value caught up with Ali"
Beijing News - "Tens of billions of subsidized users exceeded 620 million, and Pinduoduo released the "11.11" closing battle report"
21st Century Business Review - "Invest 11 Billion Yuan, Pinduoduo Increases Transformation"
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