Text: Understand the original Che Emperor Wang Yan
At 16 o'clock in the afternoon of April 18, Lei Jun, founder, chairman and CEO of Xiaomi Group, started the live broadcast on time at the Xiaomi Automobile Delivery Center in Beijing, attracting more than 100,000 viewers in an instant.
During the live broadcast, Lei Jun also connected with Wei Jianjun, chairman of Great Wall Motors, Wei Jianjun said, "Xiaomi Auto is one of the representatives of electric vehicles, and it is very powerful to be able to achieve this kind of performance in 3 years."
Lei Jun connected to Wei Jianjun live
At the same time, Lei Jun revealed that although the model plan cannot be leaked to the outside world, it is certain that "Xiaomi will not make off-road vehicles".
In fact, since they started to be active on social media, Wei Jianjun and Lei Jun have interacted many times. On March 28, a number of senior executives of car companies, including Wei Jianjun, participated in the battle. Before the start, Wei Jianjun and Lei Jun also gave each other new cars, Wei Jianjun became the owner of the Xiaomi SU7, and Lei Jun also became the owner of the tank 700Hi4-T.
Wei Jianjun and Lei Jun presented each other with new cars
Later, on social media, Wei Jianjun posted content related to Xiaomi cars many times. Wei Jianjun said that the first video of his newly opened Douyin account was at the professional test site of the Great Wall, and he tested the Xiaomi SU7 that Lei Jun gave him for a long time.
Screenshot of Wei Jianjun's Douyin account
Wei Jianjun also responded to the feeling of opening a social platform account and live broadcast for the first time in the live broadcast in the live broadcast. In his opinion, doing live broadcasts on the platform and interacting with netizens is a kind of self-confidence in itself, and the inclusiveness of the platform is much higher than I imagined, but the more I avoid it, the more netizens don't understand it now. The Great Wall has the conditions to go to the Internet, because it is very real, and we don't want to hide anything.
A senior executive of Great Wall Motors once revealed that for the changes in the marketing environment in the past two years, Wei Jianjun is also learning how to make changes, using live broadcasts, short videos and other methods to shape the brand and achieve sales conversion.
In addition, in the live broadcast, Lei Jun also refuted the rumors of his "cool life", saying that he was not the top student in the college entrance examination, nor did he score more than 700 points, "When my life was at a low point, there was no cold 4 billion in Kari, I hope everyone can help refute the rumors."