The cheapest is no longer Wuling, and the Zhidou rainbow that can be bought within 30,000 is more suitable for bringing a baby?
What kind of car can you buy for less than 30,000 yuan? Zhidou, who once monopolized the miniature pure electric scooter market, has been killed. And the first product, Zhidou Rainbow, is only priced at 27,900 yuan after subsidies. This price is even thousands of yuan cheaper than the lowest configuration of Wuling Hongguang MINIEV. In the end, Wuling Hongguang MINIEV was photographed on the beach and became the new "IQ tax". Or is it just that Zhidou Rainbow is just cheap and not good?
Core product strength, ratio
Wuling
Nothing more, no less?
Flipping through the configuration information, the late-developed Zhidou Rainbow is in the core product force part, and the similarity with Wuling Hongguang MINIEV is extremely high. For example, the lowest-spec version of the two models is equipped with a rear permanent magnet synchronous motor with a maximum output of 20 kW. Acceleration performance is indeed not what this type of car is good at, and the fastest 0-50km/h acceleration result given by Zhidou Rainbow is only 8.4 seconds. Traveling and shopping for groceries are the most simple scenes in them, without the slightest hint of modesty.
As for the chassis, although the official version varies. But in fact, if you look at the design, you can find that the suspension of this kind of miniature pure electric vehicle is similar. In addition to freeing up space for the rear axle motor, the tow-arm rear suspension is also a very supportive suspension structure. It is also a more pragmatic choice for pure electric mini vehicles with smaller bodies but need to carry power batteries. Of course, after all, it is still a passenger car, and there is no demand in the sense of cargo, so the leaf springs commonly matched with this type of suspension are replaced by coil springs. In addition, there is an additional connecting rod above the suspension, which is more common in hardcore off-road vehicles, which can suppress the oscillation of the left and right sides of the body to a certain extent. As a result, the longitudinal and horizontal comfort has been taken care of in the structure. Considering that the performance of the vehicles does not support them to make too many movements, the entire suspension structure has basically become the standard match for pure electric mini cars.
By the way, let's talk about the configuration part. Even if it is the lowest-spec model, the wheel specifications, full LED headlights, and central control screen and other functions of the Zhidou Rainbow are still ahead of Hongguang MINIEV. As for the power battery that can affect the cost of new energy vehicles the most, Zhidou Rainbow carries a minimum of 9.98kWh battery pack, while in the case of the same lithium iron phosphate battery, Hongguang MINIEV carries a minimum battery capacity of 9.3kWh. In this way, the cheaper Zhidou Rainbow has not been discounted on the basis of Wuling Hongguang MINIEV in terms of core product strength. On the contrary, in terms of power battery, configuration, etc., the performance is even better.
However, in terms of cruising range, the Hongguang MINIEV tested under NEDC working conditions has a minimum configuration of 120km. The lowest configuration of Zhidou Rainbow tested under CLTC working conditions has a range of 125km. If you take into account the difference in the mileage of the two test conditions for pure electric vehicles, the extra battery capacity of Zhidou Rainbow does not seem to be directly fed back to the endurance performance. Of course, there are reasonable explanations for this problem. Because Zhidou Rainbow is in the pure electric mini car of the same level, it belongs to the relatively large one.
It's a few thousand dollars cheaper if it's bigger, why?
It is more than 3.2 meters long and has a wheelbase of 2.1 meters. At first glance, it still looks quite small, but a horizontal comparison will show that Zhidou Rainbow is obviously larger than its competitors. You must know that the ordinary version of the Hongguang MINIEV is not even more than 3 meters long, and the wheelbase is only 1.94 meters. The demand for space from domestic users can be said to be endless. Even in mini cars, this is more often seen in products that are positioned as the second car in the family.
For example, 3 doors and 4 seats are the norm at this level. However, due to the size of the model, if you want to enter the second row, you basically have to get into it like a sports car. Sports cars have to open the front seats and enter the rear because a lot of space is used for front and rear counterweights, and mini cars are simply not long enough. The longer Zhidou Rainbow frees up more space for this scene, and in the case of a female driver in the front row, children can sit in the back row without relying on the front backrest.
In the same way, the larger body size also provides more loading space. With the rear row down, Zhidou Rainbow can provide a storage volume of 1034L, while models in the same class tend to only have about 800L. For further reference, the standard trunk volume of a conventional A-class SUV or B-class sedan is only about 500L. If you want to get more than 1,000 liters of storage volume, you have to fold down the rear seats. Therefore, the loading potential of Zhidou Rainbow can fully cope with the so-called "grocery shopping" demand. The only regret is that the rear seats of Zhidou Rainbow can only be folded down as a whole, while the smaller Hongguang MINIEV can be folded down proportionally. This undoubtedly weakens the flexibility of the space, and in short, it is difficult to take into account scenes such as taking the baby to the supermarket or outing.
In general, the core product strength of Zhidou Rainbow basically exceeds the previous benchmark Hongguang MINIEV at the same level. The only weakened part may be that the larger and heavier Zhidou Rainbow will also be slower when accelerating when the power performance is similar. But in terms of final pricing, Zhidou Rainbow still offered the last killer feature. In addition to the low configuration mentioned above, the guide price of Zhidou Rainbow, which has a range of more than 200km (205km under CLTC conditions), is 39,900 yuan, and the price after subsidies is only 35,900 yuan. If Hongguang MINIEV wants to reach this level, the guide price basically exceeds the level of 45,000 yuan.
Even if the current new energy vehicle market volume, but for the mini car with a very low price, even 1,000 yuan is a large cost proportion, and the difference of thousands of yuan in Zhidou Rainbow is obviously impossible to come out of thin air. As for the marginal effect, even if Hongguang MINIEV's sales fluctuate, the volume is still there. Since the ceiling of the marginal effect of cycling is limited, it can only count on platformization, and the nascent Zhidou seems to be planning to do so.
In the next three years, eight models will be launched to cover the small and micro vehicle market. Obviously, Zhidou Rainbow is an advance of the dividends of platform production. As for why the small and micro car market can stuff so many products, this may refer to the K-car in Japan next door. Judging from the specifications, Zhidou Rainbow has a trend towards K-car. Narrow body, but overall longer and taller, and strengthened square box design to maximize the clear space in the car. These may not be too many clues from the single model of Zhidou Rainbow. However, after laying a good foundation for space, it is entirely possible to provide a product category that focuses on passenger, cargo, off-road, multi-functional, and even sporty like K-car. This set of modular production planning may be able to reactivate the domestic small and micro pure electric market. At least, for now, it has delivered an attractive answer sheet in terms of space and price with its first product.