If there is anyone who is the busiest person in the automobile industry recently, it must be Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group. On April 11, he just participated in the S7 press conference of Zhijie, announcing to the outside world the importance of Zhijie to Chery, and then participated in the press conference of Chery's iCAR brand on April 12, expressing his spare support for the iCAR brand.
The chairman, who is over sixty years old, did not rest on the weekend, and on April 14, Yin Tongyue appeared in the live broadcast room to test the Xingtu Star Era ET in a long-distance live broadcast. In the more than 3-hour live broadcast, a comprehensive and in-depth test was carried out on the high-end intelligent driving, gimbal intelligent chassis and NVH performance of the Star Era ET.
The head of the car company personally went to the live broadcast test, showing the outside world the leading intelligent driving level and many product capabilities of Epoch ET, which is enough to see the confidence in the product and sincerity to users, and also enough to see the importance of Epoch ET to Chery. The next day, on April 15, Star Era ET also opened pre-sales, with a price range of 199,000 yuan to 329,000 yuan.
So, why is the Epoch ET so important, and what is the charm of this car?
In fact, in the view of Shuidi Automobile, the Epoch ET integrates the culmination of Chery Group's spire technology, and with the empowerment of Chery Group's strong technical strength, it will bring users a car experience beyond imagination. At the same time, the Epoch ET will also serve as a benchmark for models in the same class, redefining the standard of luxury SUVs and helping the rapid development of domestic high-end new energy models.
Among the first echelon of the industry, Chery is "welcome" confidence
Last year, Yin Tongyue's sentence "Chery will no longer be polite" blew up the Internet, but in the live broadcast on April 14, Yin Tongyue expressed regret for this sentence, saying that it did not conform to the past personality. In fact, the reason why Yin Tongyue said this is not unrelated to Chery's pragmatic and scientific and engineering man's style, and it is also the embodiment of the traditional big factories that are reliable, do not talk big and empty words.
In fact, Chery has already proved with its results that "you're welcome" has strength and confidence. In the first quarter of this year, Chery sold a total of 529,604 vehicles, a year-on-year increase of 60.3%, with a growth rate of almost 12 times that of the industry, achieving an upward "acceleration", of which Chery Group sold more than 60,000 new energy vehicles, a year-on-year increase of 124.3%, achieving a "doubling", and a total of 253,418 vehicles were exported in the first quarter, a year-on-year increase of 40.9%, and exports continued to rank first in China's automobiles.
The increasing figures are the best testimony of Chery's "unkindness", what is Chery doing right behind this? Shuidi Automobile believes that Chery has three major advantages and is also confident. The first is not to engage in gimmicks, innovate solidly, and adhere to the pragmatic nature of science and engineering men, which is reflected in Yin Tongyue. On the road of new energy, Chery has always maintained the consistent nature of science and engineering men, laid a solid foundation, and consolidated technology. Chery's traffic data may not be as good as some of its competitors, but the real sales figures are real.
The second is Chery's proud technical background, which has a large number of reserves in the field of new energy. For example, in the field of intelligent driving, Chery has set up an intelligent driving technology team of more than 1,000 people and laid out five supercomputing centers in the world, and has achieved large-scale mass production of high-end intelligent driving technology, and L4 driverless vehicles have also been put into public road operation.
In addition, in the next five years, Chery Group will invest no less than 100 billion yuan to build 300+ Yaoguang laboratories to continuously develop various new technologies in the five core technology fields of Mars architecture, Kunpeng Power, Lion Intelligent Cabin, Dazhuo Intelligent Driving, and Galaxy Ecology. Such a large-scale intelligent ecological project is the result of Chery's self-subversion and natural success, once again consolidating Chery's label of "technology" in the era of intelligent electricity.
The third is full of stamina and accumulation. Chery launched a strong product offensive this year at its own pace. In the next 20 months, Chery will launch 15 pure electric products with extended range and 24 plug-in hybrid products. This year, Chery will launch a new round of new energy product offensive with the strongest product lineup in history.
In the era of smart electricity, we have reason to believe that Chery, which adheres to the pragmatic nature of science and engineering, can become the first echelon of the new energy industry by continuously consolidating its own technical reserves and accumulating steadily. It is on the basis of having a good foundation that Star Era ET is here.
Five major product advantages, Epoch ET beyond the imagination of users
As mentioned above, the Epoch ET is the culmination of Chery's 27 years of car-making technology, so it will also bring users a car experience beyond imagination in terms of product strength, which will also form a unique competitive advantage of Epoch ET in the market.
In the view of Shuidi Automobile, "discovering new life, creating new needs, and defining new species" is the first rule of new energy vehicle competition. Based on the special attributes of the development of smart electric vehicles, if car companies want to take the lead and a product wants to break through, it is necessary to bring users an experience that surpasses the past car use.
Endurance is one of the pain points of new energy users, and since the development of new energy vehicles, car companies are also sparing no effort to improve vehicle endurance. The longest range of the pure electric version is 760km, and the comprehensive range of the extended range version is more than 1500km, which is one of the few models in the current industry that has broken through the "1500km" range.
In addition to battery life, safety is also a top priority for consumers. Epoch ET implements strict requirements in a number of active and passive safety aspects. For example, in terms of battery safety, the Epoch ET is the industry's first new energy SUV that has passed the "NESTA six-dimensional electricity" safety certification.
In terms of space, Epoch ET is well aware of Chinese consumers' dedication to large space, with an effective cabin space of 3.45 m³, and is equipped with 36 storage spaces and a 1.57 square meter canopy light transmission area.
Exceeding users' imagination in terms of space, battery life, and safety, the Star Era ET is also directly full of intelligent cabins, intelligent driving, and intelligent driving that consumers pay attention to in the era of intelligent electricity. Epoch ET is based on Chery's latest-generation EEA 5.0 electronic and electrical architecture, which is the industry's first software architecture to realize global SOA as a service. In terms of intelligent driving assistance, the Epoch ET intelligent driving hardware is full, equipped with 30 high-performance sensors and NVIDIA Drive Orin chips with up to 508TOPS computing power, which can achieve safer NEP full-scene intelligent driving assistance and other functions.
In terms of intelligent drive, the Epoch ET adopts an all-aluminum chassis design, equipped with a front high-end double wishbone + rear five-link suspension that is only available in million-level luxury cars, and is equipped with IAS intelligent air suspension and CDC electromagnetic damping system.
In fact, battery life, safety, and space are the most basic needs of consumers for a car, if the past SUV products have achieved "conventional meeting user needs" in these three aspects, then the Star Era ET has brought users an experience beyond imagination with technological advancement.
In other words, before the Star Era ET, consumers did not know that they could be further upgraded in terms of basic space, battery life, and safety. In addition, Epoch ET brings consumers a leading intelligent experience through the endorsement of Chery's powerful intelligent technology. Combining the above five product points, it will provide an absolute advantage for Epoch ET in the next 200,000-level SUV market competition.
Star Era: To break through the ceiling of Chinese automobiles
However, it would be too simplistic to see the Epoch ET as just a model in the established product rhythm of the Chery Xingtu brand. In the view of Shuidi Automobile, the Star Era ET, which is the culmination of Chery's car-making technology, has an extraordinary meaning behind it. On the one hand, the Epoch ET is a model of Chery's high-end brand Xingtu, which represents a new footnote of Chery in high-end and luxury. Yin Tongyue once said, "The Star Era will continue to go up and break through the ceiling of Chinese automobiles." ”
For a long time, creating "high-end and luxury" has been a long-term proposition for all Chinese brands, including Chery. Especially in the era of intelligent electronics, Chery needs a brand to help it gain a firm foothold in the high-end automobile market. Just like Audi is to Volkswagen and Lexus is to Toyota, it is located at the top of the pyramid, holding up the entire Chery brand image and leading Chery's mission of technological breakthrough and brand improvement.
In the process of continuous exploration, Xingtu + Xing Era integrates all of Chery's thinking on high-end and high value, and also bears the heavy responsibility of Chery's "upward breakthrough". Therefore, its Star Era ET is particularly important for the development of the entire brand and Chery Group.
On the other hand, adhering to Chery's pragmatic car manufacturing concept, Epoch ET also uses its leading product strength to refresh the benchmark of China's new luxury SUV, representing the latest masterpiece of China's independent brand intelligent transformation, and also telling the outside world that making cars in the era of smart electricity, engaging in some gimmicks may be able to attract the market in the short term, but in the long run, technology will always be the "moat" of the enterprise.
In China's automobile industry, Chery is like an old scalper who has been working silently for 27 years, and is determined to use "technology" to bring consumers a better car experience. Today, it still uses hard-core technology to support the self-confidence of the Xingtu brand, the self-confidence of the pioneers of China's new energy brands, and the high-end and upward self-confidence of Chinese brands.
With the arrival of Epoch ET, it will help the Xingtu brand to go up and Chery as a whole. At the same time, Chery will also launch a strong new energy product offensive in 2024, continue to build a brand base with "technology", and will start a new revolution of smart electricity through technology, brand and user experience, lead the intelligent transformation of its own brands, and help the rapid development of domestic high-end new energy models.